search engine optimization
pay per click blog
Categories Archives
  • February 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
   
 
Pay per call - A review on pay per call ingenio program

Written by power @ 12:51 PM permanent link on Thursday, April 3, 2008 | Post a Comment | 0 comments

Ingenio's pay per call programme is a revolutionary new programme where when users click on the ads displayed they will be guided to a page which has a tollfree number and some information about the ads. Usually all Pay per click ads are targeted towards sending potential customers to the website targeted but pay per call will give a toll free number to call and give direct phone leads.

Advantages of Pay per call advertising:


1. Direct leads over phone - phone leads are ofcourse much more powerful that leads to website where the conversion rate is much lesser.

2. No down time experience, a website might go down due to network problems but a phone line rarely goes down so you are sure to get the lead to call you.

3. You get more time to spend with your leads in phone, a click from search results are nothing compared to the time you get to communicate with potential buyers. I am personally very good at phone conversation and have a conversation rate of 20% when I talk over phone compared to a conversion rate of 4% when I do it over email.

4. You don't need a website for it, There are millions of small businesses that don't have a proper ecommerce website and pay per call is a very good solution for them,

5. When people make phone calls they are in a better mood to make decisions than people just clicking through a search engine pay per click ad. Ofcourse phone call is much better.

6. Many pay per click advertisers have problems delivering the best landing pages due to the mood of different type of visitors. Some visitors like the look of the site, some like the formatting, some like layout and some will like images etc. Pay per call overcomes this problem a very good sales staff over phone can explain and clarify all problems within minutes which a website cannot do easily.

7. No possibility of click frauds since you are charged only for the calls received.

Disadvantages:

1. Pay per call is much costly than pay per click. Good ROI is required or its not the best solution for small businesses.

2. You need to be all the time before the phone whereas a website will run by itself and a lead by email you can reply to your own flexibility.

Pay per click management team,

Labels: