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Which parts of your landing page you should test regularly?

Written by power @ 12:57 AM permanent link on Wednesday, January 21, 2009 | Post a Comment | 0 comments

Testing landing pages is an ongoing process. Testing is very important. For all your pay per click advertising testing of landing page and pay per click ad has to be done regularly. Every time when you do testing you need to know what changes would be more effective to attract more and more customer to buy the product.

Some important areas on your landing page that require regular testing are:

  • Headlines
  • Call to action
  • Images
  • Sales content
  • The offer

You never know what customer would like as there taste and preferences changes according to the trends. To keep a track on customer taste and preferences you need to do regular testing that is important to closing the sale.

Your testing involve the test on images as which images will work best and where on the page that image will have more impact. Just like that which headline is more persuasive to attract customer to buy the product and also what should be the font size and color of the headline to have more impact.

You will never be completely satisfied with your landing page though you make changes each time you do testing. There is probably something you think you can always improve. If you are not doing regular testing that mean you are sitting still and that wont make you money.

How will you know that your PPC campaigns are working?

Written by power @ 8:25 PM permanent link on Monday, January 19, 2009 | Post a Comment | 0 comments

Most of the time advertisers do not know whether there PPC campaigns are working or not. How will you know that your PPC campaigns are not working, if you have low CTR or no visitors to your site? Let's have look at some indicators of PPC failure.

  • First, the most important thing you need to see for your PPC campaign is whether you are getting click-through? If you get more number of CTR or below average CTR then you are required to redesign your ad.

  • You are required to check that your traffic is coming through your PPC ad campaign. If no then you have to rewrite your ad in more effective way in order to have high CTR.

  • A high bounce rate is also an indicator that either your site has to be redesigned or it means that visitors are misleaded by your ad content. It also means that you are targeting wrong keywords for your audience. Go for some test for your ads in order to get the optimal combination.

  • Before you design any ad it is necessary for you to know the recent and historic trends of your industry. And if you are new advertiser then it is mandatory for you to know at least industry trends going in.
Adwords improving in quality score

Written by power @ 11:34 PM permanent link on Thursday, January 15, 2009 | Post a Comment | 0 comments

We are aware of the major problem of confused keywords states but in coming weeks we are aiming to overcome this problem. Adwords introduced minimum bids for keywords based on the Quality Score. This system allows us to show very high quality ads to Google users and also giving the advertiser control over their keywords.

While deciding the keyword you never know what keyword state will be assigned and sometimes you even fail to run the most important keywords. In this coming week changes will be made to simplify the keywords states and also more control would be given to run the keyword that you find important.

The minimum bid for the keywords is based on the quality of your keyword and ad text. High quality keyword will have low minimum bid while lower quality keyword will have higher minimum bid. As long as the maximum CPC meets the minimum bid your ad will be active. You will no longer have to worry about the hold, trial or disabled keywords.

Your quality score can also be improved with the inclusion of landing page quality and landing page load time as factors. Ads quality directly effects your ads position on the page and how much you pay on ads.

Adwords have made big changes to improve how we calculate Quality Score and how your quality scores are displayed in your account. One of these changes is the transition from minimum bids to first page.

There are some more further improvements that will introduced in the coming weeks-

  • Accurate quality score - quality score is now going to be more accurate as it will be calculated at the time of each search query. Your ads will be more likely to when they are relevant and less likely to show when they are not.

  • Keyword will no longer be marked 'inactive for search'- all the keywords will have the chance to show ads on Google search unless or other wise they are paused or deleted. Also keep in the mind that keywords previously marked inactive for search not likely to eligible for this change.

  • First page bid will replace minimum bid- As a result of migrating to per-query quality score, we no longer showing minimum bid in your account. Instead of that we replacing it with more meaningful word i.e. 'first page bids'. This first page bid will help you to take your ad to reach the first page of search result on Google. We wish that this first page bid will give better guidance to achieve your advertisements goals.

How to make money on PPC Advertising

Written by power @ 11:40 PM permanent link on Friday, January 9, 2009 | Post a Comment | 1 comments

Pay per click advertising no doubt is the great way of driving traffic to your site. It goes without saying that more traffic yields more sales. Therefore, it is one of the most effective ways to make money. To be sure that your PPC advertising brings you more sales you want. Here are some important things need to keep in mind for your PPC advertising.

  • First, know your product completely. Then only you will be able to give true service to your customer. The more you are aware of your product, the more you will in a position to explain the benefits of it to your customer in a proper manner.

  • Develop effective keywords list that attract the customer towards your product and prepare the ad with a creative copy which will help to convert the click in to sales. Just showing of ad is not enough. Your ad should be such that they tempt to click on it and make a purchase.

  • In PPC advertising don't spend more than what you make. Try to stay within your budget and decide a deadline for it.

  • Master the bidding process thoroughly. Have a clear understanding on how bidding process works. This bidding process will not only helps you in controlling your budget but also fix a right amount for each keyword.

  • Once you decide to spend money to get customer to buy your product make sure that you have effective landing site and the copy on your site is persuasive enough to make them buy your product.

  • Analyze your campaign regularly. Keep a track on which keyword is effective enough to make the customer buy. And those keywords which are not so effective make a variation in it and try to produce it in a better way. And still if those keywords are not working properly then stop using it. As it will be a loss for you.



By following these basic things you will be able to make more money than what you spend.
Some strategies on how to optimize the pay per click advertisement

Written by power @ 3:30 AM permanent link on Thursday, January 8, 2009 | Post a Comment | 0 comments

This is very sad to say that pay per click advertisements are not optimized properly. Here are five myths of Ad words that will help you in optimizing your campaign efforts.

  • You need to take No. 1 spot.
  • You need a killer relevant website address.
  • You need thousands of keywords running all the time for your campaign.
  • You can just send your customers directly to affiliate sales page.
  • Single landing page are ideal for pay per click advertising.

To optimize your campaign effectively you need to use reputable Search Engine. There are many low volume search engine that offer low cost advertising but these type of advertisement are rarely rewarding. Your major advertising budget should be placed in Google, Yahoo and MSN.

There are some ads which draws high click through rate that result in low conversions. When this happen you need to pre-qualify clicks to attract buyers and filter out browsers. Adding the price of the product is the most commonly used filter. This filter really works well as it attracts only those who are interested in buying. By this your click through rate decrease and your campaign is well optimized.

Make sure that the ad you create has relevant path for consumer. You need to assure your customer that the clicking on the ad lead them to the information they wanted. A key to PPC success is to optimize each ad within each ad group. In PPC advertisement your aim is to create a high performing ad with a high click through rate. Once your high performance ad is created, you need to do variation to perform it even better.

These are some strategies that will help you to improve your pay per click performance.

Pay per click (PPC) frauds strategies and tools to minimize PPC frauds

Written by power @ 8:57 PM permanent link on Tuesday, January 6, 2009 | Post a Comment | 0 comments

There is no doubt that pay per click (PPC) advertising can be a very profitable and cost effective way to drive targeted visitors to your site. Apart from various ongoing problem of pay per click, the most threatening challenge to overcome is "fraud".

It's quite amazing that some publishers will go to commit fraud. Well, here I am not talking about the webmaster who clicks on the ad to increase the revenue or the competitors who occasionally clicks on your ad. I am talking about those parties who create robots to generate thousands of clicks not to build revenue for themselves but to drive other advertisers out of PPC listings and out of business. Click fraud drives up the cost of each click as some PPC companies regulate the minimum price of each click based on the popularity of the category or keyword.

Fraud can be very easy to detect in some instances which requires you to choose the PPC Company wisely and then monitoring results on the daily basis.

Some PPC anti-click fraud tips are-

  • Avoid PPC networks that allow incentives sites.
  • Frequency caps on clicks.
  • Limit daily click spends.
  • Country filtering.
  • Study your server logs.
  • Use specialized click fraud tools.
  • Related learning resources.