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Four important strategies for pay per click

Written by seg @ 9:05 PM permanent link on Monday, October 26, 2009 | Post a Comment | 1 comments

1. same size and ads doesn’t fit all
2. keyword planning
3. think about your bidding strategies
4. optimize for success

Same ads don't fit all:

It is not necessary that taking same keywords and ads from Adwords will fit every one in the same manner and pour in conversions. They might not deliver the same results. Your ads needs to be more persuasive and real in order to drive traffics and clicks. Special offers and promotion in your ad will have more effect than an ordinary ad in order to drive traffics and clicks. The basic objective of your ad should be to attract buyers and make them click on your ad.

Keyword planning:

Keyword planning is very important for your PPC ad campaign as it helps to drive traffic. We should know which keyword is most appropriate to get conversions. Proper research should have been done before setting up the keywords for your campaign. Keyword plays a most important role in your PPC ad campaign. Also make sure to set up negative keywords which mean you don’t want your ad to be displayed when the particular keyword is searched on the search network or content network.

Think about your bidding strategies:
While bidding your ad make sure you bid it more effectively in order to appear on the first page of the search networks and content networks. As the importance of ad appearing on the first page carry more weight age than on any other ad which will in turn help you to drive traffic and clicks. Recent analysis also says that 90 percent of clicks come from ads in the top three positions in listings.

Optimize for success:

The success of your ad is measured by the volume of traffic your ad gets from day to day and also volume of clicks you receive. As result regular optimization is required in order to get best out of your search and maintain the quality of your ad campaign. Regular optimization is best way to track the success of your ad campaign because this helps us to know at position our ad is and what are the necessary changes need to be done in order to make ad more effective.

These are the four strategies for PPC marketing which will help you to plan and run your ad effectively on the Adwords or any other search marketing engines

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Tips to get more traffic with long tail keywords that convert in to sales

Written by seg @ 5:11 AM permanent link on Tuesday, October 13, 2009 | Post a Comment | 0 comments

In pay per click management keyword targeting is always the hot topic and use of long tail keyword is one of the best keyword discussed. The use of long tail keyword will bring in additional traffic to your sites all you need to do is spend time in optimizing those specific long tail keywords for better ranking in search engine.

Once you plan to optimize your keyword, you can build on more traffic to your sites in two ways that are as follows:

1. Write more and more content using those keywords. It is one of the most popular ways to optimize your long tail keywords and your site too.

2. If you think that your particular long tail keyword is bringing more and more traffic to your site then put more offers, special discount or other deals that convert this traffic in to sales, which will in turn help you to achieve your return on investments and your advertisements goals.

These are the two ways that will help your pay per click campaign to get more sales with traffic you are already receiving.

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