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Bring Seasonal Effects in Your Campaign

Written by Jinu Sunil @ 10:03 PM permanent link on Thursday, July 31, 2008 | Post a Comment | 0 comments

There was no friendship and friendship day related keywords in my wristband campaign. 3-4 days back, my colleague told me first Sunday of August is friendship day and what are plans for the same. I thought about something else. Why can't I keep an adgroup for friendship day wristbands and suddenly included one. Most of our competitors didn't think about it I feel. We got nice clicks and leads for a minimum bid of $0.36! My ads are showing in the second place in the sponsored search. Hooray. If you are running a payday campaign, concentrate it more on Christmas days. That will surely help you. I have experience.

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Misspelled and Competitor Adgroups

Written by Jinu Sunil @ 3:36 AM permanent link on Wednesday, July 30, 2008 | Post a Comment | 1 comments

Include misspelled and competitor adgroups in your campaign. If you are waiting for people correctly knowing the spelling of the keywords or people searching for your company only, your ad is not going to work well in search engines. Try to include maximum misspelled keywords in your misspelled adgroup and top competitors in your competitor adgroup. If someone searching for your competitor gets attracted by your adcopy and apply for your service. Why should we spoil one lead? Suppose your company ad is coming in local radio and someone hearing this ad trying to locate your website. It is not sure that whether he knows the spelling of your company or the product he's searching for. Our wristband campaign is getting many clicks and conversions for "ristbands", "wristbands", "wristbands" etc. So bidding on misspellings is an intelligent way to increase the efficiency of your PPC advertising. Try this now itself if you haven't experiment this before.

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Yahoo Search Marketing

Written by Jinu Sunil @ 8:13 PM permanent link on Monday, July 28, 2008 | Post a Comment | 0 comments

I always forget that yahoo's ppc service is no more overture and it is Yahoo Search Marketing only. Leave that. When you are writing ads for yahoo search marketing, create 2 ad descriptions. 1 short ad description and one long ad description. If you have the option to add both these, why should we skip it. If you are adding only a long ad description, in some search engines, search results with descriptions longer than 70 characters will be cut off. So try to create unique long and short ad descriptions. Your 190-character long ad description is supported by yahoo's many distribution partners' sites. So use this chance to give maximum important points about your product and service.

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Google Analytics - Find Route of Your Site Traffic

Written by Jinu Sunil @ 9:33 PM permanent link on Thursday, July 24, 2008 | Post a Comment | 0 comments

If you have access to your client's site, include urchin code (Google analytics). Simply including the code is not enough. You have to monitor it on a daily basis. Set goals in analytics. That will help you to find where your targeted users are coming from and where they are dropping. If you have an OsCommerce site, you can set a goal for your checkout success page. You have an option to set steps for this goal. Keep login, login success, payment and checkout as your steps. Even if your visitor is not reaching till checkout success, you can see the visualization of steps and number of visitors comes to each step and their entry and exit points. If you see many people are exiting in a particular page, check that page thoroughly and make the desired changes.

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Make a Light Home Page

Written by Jinu Sunil @ 7:57 PM permanent link on Wednesday, July 23, 2008 | Post a Comment | 1 comments

One of my clients home page was too heavy. He was spending $1200/day and getting min of 1100 clicks/day. But conversion was only few conversions. We requested them to give access to their server. With my boss's help I started to examine the pages. That website home page was filled with heavy flashes and images. the header image was 3MB in size!!!!!!!!! There were 5 javascrip files and 2 style sheets calling in that page. Out of that 7 files only 4 were actually using by the home page. We created a dummy home page and removed the unwanted pages and flashes. We changed all flash files to gif anf jpg. Thus we could make the file size by less than half. We used that dummy home page for PPC adverting and checked the conversions. The page was working perfectly and we started to get better conversion. So we replaced the original homepage with this dummy. So from organic search also my client started to get nice conversions.

So always careful about your landing pages. If your landing page is not loading fast, create your own dummy landing pages with less script and images. Nobody has time to wait 2-3 minutes to load your page.

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Target Visitors

Written by Jinu Sunil @ 1:37 AM permanent link on Tuesday, July 22, 2008 | Post a Comment | 0 comments

Always keep in mind that people from which countries are going to see and click on your ads. Setting geographic location is not enough many times. The language and slang of your ads also should be geo-targeted. What I mean by this is if you are targeting people in US, your ads should contain their slang, common phrases and so on. Ads with an Indian taste will not digest for those people. So be specific when writing ads for your clients.

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Conversion tracking - Verification code failed

Written by Jinu Sunil @ 8:14 PM permanent link on Sunday, July 20, 2008 | Post a Comment | 0 comments

One of my clients was complaining that her conversion tracking code Verification has failed and she couldn't see any conversions.

I told her that verification failed doesn't mean that conversion tracking is not working. If your conversion tracking page contains dynamic code it is not possible to check the conversion before an original conversion happens online. Another thing is if page is in a secure layer (https://www.example.com/loginsuccess.php) when adwords tries to verify code in this page, it will be redirected to https://www.example.com/login.php. So it is not possible to verify the code without a login. It's sure that loginsuccess.php will show conversions when people reach loginsuccess.php via adwords PPC. You can try that by click on one of your ads comes in Google sponsored search.

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Google Keyword Tool now Provides Approx Search Volume

Written by Jinu Sunil @ 8:48 PM permanent link on Friday, July 18, 2008 | Post a Comment | 0 comments

Happy news. Google keyword tool started to provide approximate search volume of a keyword for the previous month. Before it was not possible to get the actual search volume value. At last Google changed their mind to disclose the statistics. Now the keyword tool provides a better service and all other paid keyword search sites and tools became outdated. If you are doing adwords PPC only, go blindly. This tool is enough for you. Who else can give you a better report than this?

Check it

https://adwords.google.com/select/KeywordToolExternal

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PPC Advertising for the Right Product

Written by Jinu Sunil @ 8:07 PM permanent link on Thursday, July 17, 2008 | Post a Comment | 0 comments

We were running a perfume campaign for many months. At the first stage, we were not getting any clicks. There were huge impressions. My adgroups were not in the top 10. So i kept keyword bids as $2 to get them in the 3rd or 4th position. Then we started to get nice clicks. So we increased our daily spending limit. After that only we stated to track conversions. Unfortunately there were only few conversions. I started to modify the adcopies and bids and filter for more negatives. No use. Then I checked with the client's website. That is working perfectly. Nice bottles, nice description and easy purchasing steps. This also didn't help much. At last, I came to one conclusion. The first time buyer of a unique brand will not buy a perfume by reading its description online. They may like to smell and buy. It's nice if there were a hardware which can help us smell things online. Hope the conversions seen in ppc have come from the regular users of branded perfumes.

Heyyyyyy is there anyone who's profitably running a perfume campaign? I think perfume is not the right product to advertise online. So I have paused the campaign temporarily.

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Title with Most Searched Keywords

Written by Jinu Sunil @ 9:08 PM permanent link on Wednesday, July 16, 2008 | Post a Comment | 0 comments

How to make your adcopy more attractive? While starting a campaign, you are not sure about what are the main keyword phrases which will be searched by your targeted visitors. Many people will give the same adcopy for all the keywords in an adgroup. Why don't you try different adcopies with different titles? At least, you can give different titles. Because title is the first line noticed by a user. Keep the titles you feel ok in the first stage. Monitor the campaign for sometime. Then you can check the report and find which the most searched keyword phrases are. Keep them as new titles for your adcopy. If people see the keyword which they have searched as the title of an adcopy, 99.99% of them will click on your ad. I have tried this and my campaigns are working better than before. Any other suggestions? Share it here.

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Concentrate more on AdCopy

Written by Jinu Sunil @ 10:03 PM permanent link on Tuesday, July 15, 2008 | Post a Comment | 0 comments

In my "Eco Alliance Waterless Campaign", suddenly I could see many clicks but few leads. I started to check each adgroup. Then Icould find that the ads which have a word "Cost" in title are getting more clicks. As the keywords like "ariticial grass cost", "artificial turf cost", "waterless lawn cost" etc were getting maximum impressions, I have given those keywords as title for my new ad variations. Actually the landing pages were not telling about the actual cost for the product. So people who wanted to know about the price before purchase might be clicked on my ads. So be careful. Don't give the term "Cost" in your adcopy if the landing page doesn't say anything about the cost for the service/product. Another main word to avoid is "free". Use this word in your adcopy only if you are sure that the product or service is absolutely free. Many people use "free shipping" in their ads. But most of the time there will be a cost for shipping or free shipping is available only if the purchase cost is above a particular amount. It seems that ladies are more attracted by the term "free shipping". If people come to your site and see that the shipping is not free as advertised, 90-95% people will drop purchase and go back. What's the point in paying Google again and again without any leads? SO concentrate more in your adcopy. It can strengthen and spoil your PPC.

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Fun in PPC Training

Written by Jinu Sunil @ 9:42 PM permanent link on Monday, July 14, 2008 | Post a Comment | 1 comments

Last 2-3 days I was busy with PPC management. A new girl came for PPC training. I had to train her, check and correct her ads and very busy schedule. She is a fresher and a story writer. Pay per click was a new term for her. Still she managed to understand many things. First day she was struggling to differentiate "adwords" and "adgroup". I told her that "adwords" is the advertising service by Google and "adgroup" is a combination of similar keywords, their ad variations and bidding. In between the training our boss came that way and told her that he wanted to know how much she understood. He asked "what is adwords?" Suddenly she replied "It is a combination of similar keywords, their ad variations and bidding". Boss stared at me and asked. "This is what you taught her?" I just smiled and tell him to give her some more time. Then I told her - Adwords is something like "Property Times" from "Times of India". That got clicked. If you wake her up in the midnight and ask, she will give you correct answers for "Adwords" and "Adgroups". She picked up PPC very fast and started to write ads for our client's account.

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Adwords Account Down

Written by Jinu Sunil @ 9:23 PM permanent link on Sunday, July 13, 2008 | Post a Comment | 0 comments

2 days before I saw an alert in my eco alliance waterless grass account that my client account has run out of balance and my ads wouldn't be no longer visible. I was sure that my client has done a payment recently. Suddenly I checked it in Account details tab and I could see that the last payment done by my client using an AmEx card was declined. Google send a notice that we have to pay $350 immediately to make the campaign active. Suddenly we contacted the client. Then only we could realize that he has changed his AmEx card after that payment. We explained him the situation. Suddenly he gave us the new card details and we settled down the issue. It didn't take much time for the campaign to become active. Now everything working perfectly.

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Page with 2 Conversion Tracking Codes

Written by Jinu Sunil @ 8:16 PM permanent link on Thursday, July 10, 2008 | Post a Comment | 0 comments

Hi friends,

I was thinking to write something seriously. But I didn't get any idea. So now planning to share something that is happening with my PPC accounts. This week I was trying to fix conversion tracking code in purchase page of my client's web site. When I opened the purchase page surprisingly I could see one conversion tracking code already presented there. But I couldn't see that conversion tracking label in adwords. May be the client has placed it long time back. My confusion was if I place a new conversion code whether it will work or not. I ran to my boss. He told me to place the code and wait for sometime. As this purchase page is dynamic and redirect to login page when we give the URL, we have to wait till a real time conversion happens. Anyway I uploaded the page. Hey... but it really worked. From the very next day my adwords tracking code started to register conversions. Do you think the presence of 2 different tracking codes prevent adwords to show the actual number of conversions? Whether you had such experience? Please share with us. Anyway I am monitoring it in a daily basis.

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Top 10 Pay per Click Search Engines

Written by Jinu Sunil @ 9:17 PM permanent link on Sunday, July 6, 2008 | Post a Comment | 1 comments

Google AdWords

Yahoo! Search Marketing

Microsoft adCenter

ABC Search

SearchFeed

7Search

MIVA

Enhance Interactive

Findology

Ask.com

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