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Do you decorate your ads ?

Written by Search Engine Genie @ 10:16 AM permanent link on Monday, December 14, 2009 | Post a Comment | 0 comments

Making your ad look better and getting appeal from people is an excellent way to get more clicks. But with the rules of Google how will you decorate your ads. Well if you are using text only ads use few bold text, ampersands, capitalization , exclamation, commas etc. Even simple text ads if well formatted will attract people to click your website. I have seen some excellent ads which looks very simple but gives great visual appeal.
Check these samples


If you are doing picture ads or animated ads your options are open. You can do lot of things with animated ads or picture ads. A picture is worth 1000 words. Good graphic designers can bring great look to ads so the problem is only with text ads. Same as picture ads flash animation / regular animation ads can also bring great visual appear. Some ads I have seen on sites really made me click on it. Look at these samples of some simple but great ads for conversion.

If your ads allow special characters and the search engine PPC algorithm understands and approves it I am sure you can use it to your advantage in text ads. Special characters bring great visual appeal to them. For instance once we tested a special character on the title of our homepage and we suddenly got 20% more clicks to our homepage. I assume people came just to see what the text we used to bring the special character on the title. So we make people adventurous. People are naturally eager and regular internet users will click your ads if you use allowed special characters.

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2009 sees significant drop in click fraud

Written by seg @ 9:42 PM permanent link on Wednesday, November 18, 2009 | Post a Comment | 0 comments

Click forensics a leading companies that monitors PPC clicks have reported significant drop in click fraud in 2009 compared to 2008. According to the above URL click fraud originates mostly from Russia, UK etc. I am personally surprised by the number of botnet spammers in UK. I feel the regulations in UK is too easy to exploit. Spammers take advantage of the lenient laws in UK to spam with botnet. Lots of online spam and online fraud originate from UK. There had been reports of increased phishing activities by UK nationals. Some of them have agents in Nigeria to hide their original identity.

Compared to 1st and 2nd quarter there has been an increase in 3rd quarter it’s probably because of the start of holiday season, botnet spammers are taking advantage of the holidays to earn money running botnet.

Click forensics claim their data is most accurate because it is done by an independent detective agency which specializes in click fraud. They seem to monitor over 300 ad networks and 1000s of advertiser's own websites.

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Tips to get more traffic with long tail keywords that convert in to sales

Written by seg @ 5:11 AM permanent link on Tuesday, October 13, 2009 | Post a Comment | 0 comments

In pay per click management keyword targeting is always the hot topic and use of long tail keyword is one of the best keyword discussed. The use of long tail keyword will bring in additional traffic to your sites all you need to do is spend time in optimizing those specific long tail keywords for better ranking in search engine.

Once you plan to optimize your keyword, you can build on more traffic to your sites in two ways that are as follows:
1. Write more and more content using those keywords. It is one of the most popular ways to optimize your long tail keywords and your site too.
2. If you think that your particular long tail keyword is bringing more and more traffic to your site then put more offers, special discount or other deals that convert this traffic in to sales, which will in turn help you to achieve your return on investments and your advertisements goals.
These are the two ways that will help your pay per click campaign to get more sales with traffic you are already receiving.

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Good keyword research tools for your PPC campaign:

Written by power @ 10:13 PM permanent link on Wednesday, March 25, 2009 | Post a Comment | 0 comments

Keyword research is one of the primary factor when it comes to effective SEO / PPC campaigns. Good keyword research before any PPC campaign will increase your ROI considerably. People tend to search more and more targeted phrases if they cant find for generic phrases. So its important to have a good list of keywords to get started with your PPC management campaign.
Today there are lots of keyword research tools, leading the market in keyword research tool is ofcourse Google Adwords keyword suggestion tool.

Google Adwords tool can be gauged more accurate since it comes directly from Google itself. Google can relied for their data because it tends to be more accurate. They use Adwords real time data to feed the keyword suggestion tool and this works out to be effective and reliable.

Word tracker: A traditional hit tool which has been online for more than 10 years long before Google Adwords keyword suggestion tool. This tool formerly used Google data to populate keyword suggestion. It seems to be the same case right now. Wordtracker helps website owners and search engine marketers identify keywords and phrases that are relevant to their or their client's business and most likely to be used as queries by search engine visitors. Marketers can also determine how many competing sites are using those keywords and can identify the phrases that have the greatest traffic potential.

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How can you increase your quality score with backlinks?

Written by Jinu Sunil @ 7:47 PM permanent link on Tuesday, December 2, 2008 | Post a Comment | 2 comments

Quality score of PPC ads are based on how well you have optimized your landing page too. It makes sense to use common SEO approaches to help you boost the trust factor of your landing page. Do your on-page SEO on the landing page the same way you normally would. There are two factors that you have to consider when thinking about landing page optimization.

1. Your primary keyword in your URL
2. The title tag

Other elements to those you have to give attention are-

  • Meta description tag
  • Headers - H1, H2, and H3 tags
  • Usage of main keyword in the page content
  • Internal links
Apart from these, inbound links are the most important SEO tool you have. By building backlinks to your landing page from high authority sites within your area using keyword anchor text, you are effectively building up optimization for your landing page and its ability to secure a high quality score from Google AdWords.

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Geo-Targeting Without Place Names As Keywords

Written by Jinu Sunil @ 6:44 PM permanent link on Wednesday, November 26, 2008 | Post a Comment | 0 comments

There are two ways to do geo-targeting in Google AdWords. You can tag your ads with keyword-specific place names or you can do what is called IP targeting. When you add place names to your ad group keywords you are simply adding the names of the places you want to geo-target. For example, if you sell hardware and tools in Fontana, California then you would use the keywords "hardware" and "California" for your geo-targeting. But the downside to that is your title and description are taken up with keyword text, which reduces how much you can use for other text that helps you sell. To get around that you can use IP Targeting. Just set your campaign settings to target a specific geographic area and when you do that you don't have to use place names in your keyword list. Instead, just target your niche keywords and the ads will be shown to the geographic market that you are targeting.

Source - Pay Per Click Journal

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Improve Landing Page's Credibility by Favicon

Written by Jinu Sunil @ 8:41 PM permanent link on Thursday, October 9, 2008 | Post a Comment | 0 comments

I found one article like this today. I never used a Favicon and don't know how effective it will be. Read and post your opinion about this.

Landing page optimization is one of the most important aspects of PPC advertising. But there is something else you can do to improve your conversions on your landing page and it has nothing to do with optimization per Search Engine. It's called a Favicon. A Favicon is a way to brand your landing page and give it more trust and credibility. In fact, your entire website should have a Favicon. But you can use a separate Favicon for your landing page, or you can use the same one site wide. If your landing page is a separate website altogether then it should have its own Favicon. A Favicon screams credibility. When web users see the Favicon they immediately think the site is there to stay and not just here-today-gone-tomorrow illusion. That's important for increasing conversions. Add a Favicon to your landing page and improve your trust factor right away.

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Should I Have More Than One Landing Page?

Written by Jinu Sunil @ 12:01 AM permanent link on Tuesday, September 30, 2008 | Post a Comment | 0 comments

I highly recommend multiple landing pages and I have reasons for that. Different pages will do well in different search engines. It is because each search engine has its own ranking criteria. For Google, we can create a more text content oriented page with all the product descriptions, service offerings and provided benefits of using this service. For yahoo, we can create a landing page with images, testimonials and content in a brief form. Use bullets to show features and benefits. Think which are the keywords you are optimizing your landing page for. We can create two separate landing pages with similar keywords and each could rank well for their respective keywords in the same search engine. To do this, you have to write a separate ad for each landing page. Sounds bit odd right? But I've heard many companies who use this tactic quite successfully. Normally, I use more than one landing page. You have to decide which campaign needs a second landing page and set goals according to that.

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Integrative PPC Campaigns

Written by Jinu Sunil @ 12:01 AM permanent link on Friday, September 26, 2008 | Post a Comment | 1 comments

What will you do when you start a new PPC campaign? I mean whether you keep your new campaign as a stand alone one or integrate it with your existing campaigns? You might try being more integrative with your practice and see whether you get better results or not. If you integrate your new PPC campaigns into your current marketing scheme, what you already do should be successful enough to benefit from an add-on. If it is not successful and beneficial enough then there is no point in doing that. PPC integration is one of the crucial aspects of your total marketing plan. The true meaning of PPC integration is taking the most successful parts of your other marketing campaigns and making them work together with a PPC advertising. Even if you are using off-line marketing, article marketing, blogging or display advertising, you want your pay per click advertising to compliment your success. If you are using the same keywords and landing pages for your campaigns then you can measure the difference in results using an analytics application like google analytics. It is better to Take your pay per click campaigns and integrate them.

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How To Find Your Ad In The Search Engines

Written by Jinu Sunil @ 12:13 AM permanent link on Tuesday, August 12, 2008 | Post a Comment | 0 comments

What do you do to see your live ad in search engines? I know a simple search. Here are tips that make your search easy. Go to your adgroups or keywords. Find the maximum spending keywords from your list. Obviously those keywords are listing top in search results. See if your ad visible on the SERPs when you enter those keywords. Go further than page 1 because your ad may not always appear on the first page. Scroll down several pages till you find your pay per click AD.

After looking through your most expensive keywords, try searching for the most relevant keywords. Those are the keywords that are most often used on your landing page. Pick the top 5. Search for them as well. If you have chosen to show your ads only at certain time of a day, then perform a search during those times. Otherwise, try it several times during the day to see when your ads may be appearing in the SERPs

The following link also will help you search for the sponsored searches.

https://www.google.com/sponsoredlinks

The result will look something like this.


Google Sponsored Search Results

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Be Familiar with These PPC Terms

Written by Jinu Sunil @ 8:41 PM permanent link on Sunday, August 3, 2008 | Post a Comment | 0 comments

After 1 week training, my PPC trainee asked me what is CTR, what is CPC and Quality Score. Then only I remembered that I forgot to explain her these terms. Ok. Here I am explaining some of the common acronyms associated with pay per click advertising. Before starting your PPC advertising, you should understand these terms thoroughly. Otherwise, you might make a conclusion based on an incorrect guess.

CTR - Click Through Rate. This is the number of times that viewers of your ad click to go through to your website. We can calculate CTR by this formula-

CTR=Clicks/Impressions * 100

CPC - Cost Per Click. This is how much you are paying for clicks on your ads. It is usually expressed as an average because most of the time you will not be paying the same amount. The actual cost per click varies depending on many factors like competition and some other factors, but it is always within the range of your pre-set values.

CPC= Costs/Clicks

CPM - Cost-per-thousand Impressions - This is how much you are paying for each 1000 impressions of your ads. That means, for every 1000 views of your ads, you have to set a budget and pay that.

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Bring Seasonal Effects in Your Campaign

Written by Jinu Sunil @ 10:03 PM permanent link on Thursday, July 31, 2008 | Post a Comment | 0 comments

There was no friendship and friendship day related keywords in my wristband campaign. 3-4 days back, my colleague told me first Sunday of August is friendship day and what are plans for the same. I thought about something else. Why can't I keep an adgroup for friendship day wristbands and suddenly included one. Most of our competitors didn't think about it I feel. We got nice clicks and leads for a minimum bid of $0.36! My ads are showing in the second place in the sponsored search. Hooray. If you are running a payday campaign, concentrate it more on Christmas days. That will surely help you. I have experience.

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Yahoo Search Marketing

Written by Jinu Sunil @ 8:13 PM permanent link on Monday, July 28, 2008 | Post a Comment | 0 comments

I always forget that yahoo's ppc service is no more overture and it is Yahoo Search Marketing only. Leave that. When you are writing ads for yahoo search marketing, create 2 ad descriptions. 1 short ad description and one long ad description. If you have the option to add both these, why should we skip it. If you are adding only a long ad description, in some search engines, search results with descriptions longer than 70 characters will be cut off. So try to create unique long and short ad descriptions. Your 190-character long ad description is supported by yahoo's many distribution partners' sites. So use this chance to give maximum important points about your product and service.

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Google Analytics - Find Route of Your Site Traffic

Written by Jinu Sunil @ 9:33 PM permanent link on Thursday, July 24, 2008 | Post a Comment | 0 comments

If you have access to your client's site, include urchin code (Google analytics). Simply including the code is not enough. You have to monitor it on a daily basis. Set goals in analytics. That will help you to find where your targeted users are coming from and where they are dropping. If you have an OsCommerce site, you can set a goal for your checkout success page. You have an option to set steps for this goal. Keep login, login success, payment and checkout as your steps. Even if your visitor is not reaching till checkout success, you can see the visualization of steps and number of visitors comes to each step and their entry and exit points. If you see many people are exiting in a particular page, check that page thoroughly and make the desired changes.

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Make a Light Home Page

Written by Jinu Sunil @ 7:57 PM permanent link on Wednesday, July 23, 2008 | Post a Comment | 1 comments

One of my clients home page was too heavy. He was spending $1200/day and getting min of 1100 clicks/day. But conversion was only few conversions. We requested them to give access to their server. With my boss's help I started to examine the pages. That website home page was filled with heavy flashes and images. the header image was 3MB in size!!!!!!!!! There were 5 javascrip files and 2 style sheets calling in that page. Out of that 7 files only 4 were actually using by the home page. We created a dummy home page and removed the unwanted pages and flashes. We changed all flash files to gif anf jpg. Thus we could make the file size by less than half. We used that dummy home page for PPC adverting and checked the conversions. The page was working perfectly and we started to get better conversion. So we replaced the original homepage with this dummy. So from organic search also my client started to get nice conversions.

So always careful about your landing pages. If your landing page is not loading fast, create your own dummy landing pages with less script and images. Nobody has time to wait 2-3 minutes to load your page.

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Target Visitors

Written by Jinu Sunil @ 1:37 AM permanent link on Tuesday, July 22, 2008 | Post a Comment | 0 comments

Always keep in mind that people from which countries are going to see and click on your ads. Setting geographic location is not enough many times. The language and slang of your ads also should be geo-targeted. What I mean by this is if you are targeting people in US, your ads should contain their slang, common phrases and so on. Ads with an Indian taste will not digest for those people. So be specific when writing ads for your clients.

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Conversion tracking - Verification code failed

Written by Jinu Sunil @ 8:14 PM permanent link on Sunday, July 20, 2008 | Post a Comment | 0 comments

One of my clients was complaining that her conversion tracking code Verification has failed and she couldn't see any conversions.

I told her that verification failed doesn't mean that conversion tracking is not working. If your conversion tracking page contains dynamic code it is not possible to check the conversion before an original conversion happens online. Another thing is if page is in a secure layer (https://www.example.com/loginsuccess.php) when adwords tries to verify code in this page, it will be redirected to https://www.example.com/login.php. So it is not possible to verify the code without a login. It's sure that loginsuccess.php will show conversions when people reach loginsuccess.php via adwords PPC. You can try that by click on one of your ads comes in Google sponsored search.

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Google Keyword Tool now Provides Approx Search Volume

Written by Jinu Sunil @ 8:48 PM permanent link on Friday, July 18, 2008 | Post a Comment | 0 comments

Happy news. Google keyword tool started to provide approximate search volume of a keyword for the previous month. Before it was not possible to get the actual search volume value. At last Google changed their mind to disclose the statistics. Now the keyword tool provides a better service and all other paid keyword search sites and tools became outdated. If you are doing adwords PPC only, go blindly. This tool is enough for you. Who else can give you a better report than this?

Check it

https://adwords.google.com/select/KeywordToolExternal

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PPC Advertising for the Right Product

Written by Jinu Sunil @ 8:07 PM permanent link on Thursday, July 17, 2008 | Post a Comment | 0 comments

We were running a perfume campaign for many months. At the first stage, we were not getting any clicks. There were huge impressions. My adgroups were not in the top 10. So i kept keyword bids as $2 to get them in the 3rd or 4th position. Then we started to get nice clicks. So we increased our daily spending limit. After that only we stated to track conversions. Unfortunately there were only few conversions. I started to modify the adcopies and bids and filter for more negatives. No use. Then I checked with the client's website. That is working perfectly. Nice bottles, nice description and easy purchasing steps. This also didn't help much. At last, I came to one conclusion. The first time buyer of a unique brand will not buy a perfume by reading its description online. They may like to smell and buy. It's nice if there were a hardware which can help us smell things online. Hope the conversions seen in ppc have come from the regular users of branded perfumes.

Heyyyyyy is there anyone who's profitably running a perfume campaign? I think perfume is not the right product to advertise online. So I have paused the campaign temporarily.

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Title with Most Searched Keywords

Written by Jinu Sunil @ 9:08 PM permanent link on Wednesday, July 16, 2008 | Post a Comment | 0 comments

How to make your adcopy more attractive? While starting a campaign, you are not sure about what are the main keyword phrases which will be searched by your targeted visitors. Many people will give the same adcopy for all the keywords in an adgroup. Why don't you try different adcopies with different titles? At least, you can give different titles. Because title is the first line noticed by a user. Keep the titles you feel ok in the first stage. Monitor the campaign for sometime. Then you can check the report and find which the most searched keyword phrases are. Keep them as new titles for your adcopy. If people see the keyword which they have searched as the title of an adcopy, 99.99% of them will click on your ad. I have tried this and my campaigns are working better than before. Any other suggestions? Share it here.

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Concentrate more on AdCopy

Written by Jinu Sunil @ 10:03 PM permanent link on Tuesday, July 15, 2008 | Post a Comment | 0 comments

In my "Eco Alliance Waterless Campaign", suddenly I could see many clicks but few leads. I started to check each adgroup. Then Icould find that the ads which have a word "Cost" in title are getting more clicks. As the keywords like "ariticial grass cost", "artificial turf cost", "waterless lawn cost" etc were getting maximum impressions, I have given those keywords as title for my new ad variations. Actually the landing pages were not telling about the actual cost for the product. So people who wanted to know about the price before purchase might be clicked on my ads. So be careful. Don't give the term "Cost" in your adcopy if the landing page doesn't say anything about the cost for the service/product. Another main word to avoid is "free". Use this word in your adcopy only if you are sure that the product or service is absolutely free. Many people use "free shipping" in their ads. But most of the time there will be a cost for shipping or free shipping is available only if the purchase cost is above a particular amount. It seems that ladies are more attracted by the term "free shipping". If people come to your site and see that the shipping is not free as advertised, 90-95% people will drop purchase and go back. What's the point in paying Google again and again without any leads? SO concentrate more in your adcopy. It can strengthen and spoil your PPC.

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Fun in PPC Training

Written by Jinu Sunil @ 9:42 PM permanent link on Monday, July 14, 2008 | Post a Comment | 1 comments

Last 2-3 days I was busy with PPC management. A new girl came for PPC training. I had to train her, check and correct her ads and very busy schedule. She is a fresher and a story writer. Pay per click was a new term for her. Still she managed to understand many things. First day she was struggling to differentiate "adwords" and "adgroup". I told her that "adwords" is the advertising service by Google and "adgroup" is a combination of similar keywords, their ad variations and bidding. In between the training our boss came that way and told her that he wanted to know how much she understood. He asked "what is adwords?" Suddenly she replied "It is a combination of similar keywords, their ad variations and bidding". Boss stared at me and asked. "This is what you taught her?" I just smiled and tell him to give her some more time. Then I told her - Adwords is something like "Property Times" from "Times of India". That got clicked. If you wake her up in the midnight and ask, she will give you correct answers for "Adwords" and "Adgroups". She picked up PPC very fast and started to write ads for our client's account.

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Adwords Account Down

Written by Jinu Sunil @ 9:23 PM permanent link on Sunday, July 13, 2008 | Post a Comment | 0 comments

2 days before I saw an alert in my eco alliance waterless grass account that my client account has run out of balance and my ads wouldn't be no longer visible. I was sure that my client has done a payment recently. Suddenly I checked it in Account details tab and I could see that the last payment done by my client using an AmEx card was declined. Google send a notice that we have to pay $350 immediately to make the campaign active. Suddenly we contacted the client. Then only we could realize that he has changed his AmEx card after that payment. We explained him the situation. Suddenly he gave us the new card details and we settled down the issue. It didn't take much time for the campaign to become active. Now everything working perfectly.

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Page with 2 Conversion Tracking Codes

Written by Jinu Sunil @ 8:16 PM permanent link on Thursday, July 10, 2008 | Post a Comment | 0 comments

Hi friends,

I was thinking to write something seriously. But I didn't get any idea. So now planning to share something that is happening with my PPC accounts. This week I was trying to fix conversion tracking code in purchase page of my client's web site. When I opened the purchase page surprisingly I could see one conversion tracking code already presented there. But I couldn't see that conversion tracking label in adwords. May be the client has placed it long time back. My confusion was if I place a new conversion code whether it will work or not. I ran to my boss. He told me to place the code and wait for sometime. As this purchase page is dynamic and redirect to login page when we give the URL, we have to wait till a real time conversion happens. Anyway I uploaded the page. Hey... but it really worked. From the very next day my adwords tracking code started to register conversions. Do you think the presence of 2 different tracking codes prevent adwords to show the actual number of conversions? Whether you had such experience? Please share with us. Anyway I am monitoring it in a daily basis.

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What is pay-per-action (PPA) advertising?

Written by Jinu Sunil @ 8:41 PM permanent link on Sunday, June 8, 2008 | Post a Comment | 0 comments

Pay-per-action (PPA) advertising is a new pricing model by Google. It allows advertisers to pay only when specific predefined actions are completed by a user on their site. Normally an advertiser is charged for clicks in PPC program. But in PPA, an advertiser can choose to pay when -

-a user makes a purchase
-signs up for a newsletter or
-completes any other predefined action that they choose.

Google content network will show Pay-per-action ads in two ways as:

In publisher-defined ad units
Individual publishers those who feel that a PPA ad will give well appeal to their users. Chosen ads will display in selected ad units of the publisher.

In standard AdSense for content ad units
Ads will be targeted to publishers' websites & displayed automatically in AdSense for content ad units. There will be a competition among these ads, cost-per-click and cost-per-thousand impression ads.

I will update more about this topic later.

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Effective landing pages - some tips

Written by Search Engine Genie @ 11:07 AM permanent link on Wednesday, June 4, 2008 | Post a Comment | 0 comments

I have some ideas how i make the landing pages effective. Most of the time we use topic specific landing pages for clients. For example for a perfume site we create 1000 keywords with 1000 different landing pages. Since the site has so many landing pages we need to make sure the pages possess proper qualities.



some key points you can take when setting up landing pages are



1. Make sure the page is very relevant to the keywords advertised if you are setting up an ad for a particular product make sure the product is relevant to the page and the landing page is the exact page about the product.

2. Make sure title , keywords, Meta tags are relevant to the keyword phrase advertised. Also the page copy should be relevant since it ad to quality score.

3. If possible add your contact number, email id visible on the page it helps in building up trust.

4. A visible link to your privacy policy helps too.

5. Apart from email ID and contact number you can make sure your address and other company information is present on the page or not more than 1 level from that page.

6. Remember to add the order button or Add to cart in well visible areas. Make sure it stands out and decorate it with arrows or something attractive.

7. Include some effective quotes from famous people it helps the credibility of your landing page.

8. Load time is important for a good landing page make sure your page loads really fast it also helps in Google quality score.

9. Pop ups and disturbing layer are something which Google hates refrain from using it.

10 . A page with good navigation helps with good Quality score make sure your page can be navigated properly.

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First letter of Ads in Lowercase Vs UpperCase in adwords

Written by Search Engine Genie @ 1:39 PM permanent link on Thursday, May 29, 2008 | Post a Comment | 0 comments

Many have a problem with ads whether to make the first letter caps or not. From my experience it doesn't matter whether the first character in any word is caps or now there won't be any difference in conversions.

Say if you have 2 Ads with same keywords one saying Perfume and other perfume Google Adwords will treat both these versions in a different way. Both ads will split the impressions and clicks between them. Eventually only one Ad will be shown.

Splitting the impressions and clicks just for 1st letter change is IMO insane i recommend testing both versions for sometime install good conversion tracking see which one converts better and drop the other version all together.

thanks,
SEG

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PPC strange question - how to get maximum traffic regardless of the industry

Written by Search Engine Genie @ 12:24 PM permanent link on Tuesday, May 27, 2008 | Post a Comment | 0 comments

Well I just saw this post and believe me it took me by surprise a member in digital point forums asks regardless of the amount he wants to get maximum visitors to his website. He wants more than 10,000 valid visitors in 24 hours. I feel people like him are the ones who make Google rich.

This is his post
"i dont mind content network/search networkwhich niche its easy to get clicks from adwords..i need around 10000 visitors per day..what keywords and max bids i choose?what niche but i need only usa canada uk aus traffic..anybody can help"

He had a very detailed follow up down the thread it says

"well other then adword where i can get 10000 visitors a day.. or 20000 visitors a dayahh not the PTC sites like bux.toi dont want to be a sucker all day doing seo freebies linkexchange etc.. only to see some 300-500$ month with no gurantee of future..i don't want to get 20000 visitors in like 30 days..i want to see this business as real business..according to my calculation20000 usa visitors clicks =$1000 (5cent per click) (not the adult niche)so if i can buy traffic cheap and get them to click .. (what ever niche it is what ever site they want . it can be copied from good ones or outsourced to build the one visitors looking for)Don't tell me i have to be a niche guru.. i can go to any good niche forum and get the highest viewed threads..and i can get the conent easily and be the next niche guru..Don't tell me how much i have to invest in advertising to get 20000 visitors per day.. and i will make big loss.. I have all sort of option to cut the cost to 60%i am not here to become a webmaster .. i am a businessman. I mean business.. and continous business.. I don't care what i have to invest..i have seen few pharma affiliates making 15k monthly with hired bulk mail servers and purchased online pharma buyers email list but i don't want to start anything illegal.. or spam..so many years and you guys even dont know what niche can get billions or millions of visitors per day? what keywords get billions or millions of visitors per dayinternet marketing gets 10000 visitors easy? i think this is 100% scam.. webmasters are not even 600 000 in total.. and most are dead.. and engaged in other stuff then webmastering..or is it just the todays top news keywords only gets billions of visitors per day and mostly from utube bbc and other news site? what i want to do ispush 20000 traffic per day to 1 website (from a good adnetwork not bux.to)600 000 traffic in 30 days..reduce the cost of advertising via blackhat methods..burn my bank balance..and see how much i made in 30 dayshow much affiliate commission how much in pay per click ads.. how much pay per play how much pay per signup how much pay per sale etc etc.."

I still doubt whether he is really looking for visitors or just fishing around for information

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Pay per click ad script - some pay per click ad scripts

Written by Search Engine Genie @ 10:49 AM permanent link on Sunday, May 25, 2008 | Post a Comment | 0 comments

Many of us would like to have Pay per click ad serving scripts. There are some pretty good ad serving scripts available in market some of them are pretty popular.

We do have some open source ad servers too best of them is 'www.openx.org' its an amazing ad serving server which can be installed pretty easily. The scripts behind openx is easy to run.

Some paid scripts are Pay Per click Ad serving Script,
Inclick PPC ad server
AJ PPC ad serving script etc.

We will be adding more to this link keep checking this post

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Microsoft Live Search Offers Cashback

Written by Search Engine Genie @ 12:56 PM permanent link on Wednesday, May 21, 2008 | Post a Comment | 6 comments

Microsoft live search is now offering cashback for searching using their search engine and buying products. Currently cash back option is available for US residence above 18 years only. Microsoft is inventing all possible ways to compete with Google which is definitely a great strategy,

What is Live Search Cashback?
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keyword research without online tools an interesting discussion

Written by Search Engine Genie @ 1:17 PM permanent link on Wednesday, May 7, 2008 | Post a Comment | 0 comments

Webmaster world has an interesting discussion on how to do a keyword research without Online tools. This is a very interesting topic today there are not many online keyword research tools available. Only tool is word tracker which is a paid keyword research tool. Some people don't like using paid research tools we used to have overture keyword suggestion tool but after yahoo acquired Overture the keyword research tool slowly disappeared and now its not working at all.

So without the facility to do free online keyword research how can we come up with a targeted keyword list.

Chameleon makes an interesting post in this thread

". If I might add a little flavor to the soup.. ;)
Word-stemming has become severely important to ranking well for selected keywords/phrases.
Some time back, Marcia (former moderator of Google search News) posted a few links to the Google patents.
They are well worth reading.
At first blush, one would think that a good start to discovering what Google might be looking for re: related words/phrases would be to examine No's 1,2,3,4, & 5 in the desired SERP's, click on "Similar Pages" below each, and see what's there.
Alas - not very reliable. Why, I can't say; But after months of trial & error... I made some pretty useful discoveries.
Re: A website that is 95% about "blue widgets", and 5% about "purple thingys" - the purple thingy pages would often out-rank websites that were 100% about blue widgets, for the "purple thingy" term...
Why? Because the few pages in the 95%/5% website had good internal links to adjacent pages full of related words/phrases.
Wikipedia (if applicable) was a good place to discover related terms
Google seems to be extremely smart about related terms.
E.G. A website about "telephones" is well served to include words/phrases such as 'DTMF' / 'dial tone' / 'handset' / 'cords' and other such words/phases that aren't in the typical layman's "telephone vocabulary".
Keyword-based File-naming gets tremendous mileage form Google for rankings. Again, it wasn't unusual to see a website with a PR of 3, out-rank a website with a PR of 4 or 5, simply because the site with lesser PR, had file names like "blue-widgets-for-dohickeys.htm" and the higher PR sites did not. {** Google likes dashes between the keywords much better than underscores, as well}
A web page about "purple thingys" MUST have these words, and preferably (1) related term in both the <-title-> and <-description-> tags. Old school for sure, but careful research shows this is still worth its weight in platinum.
Again - seemingly old-school, but Gbot absolutely loved pages with keyword-rich menus.
Websites that had redundant key phrases, that appeared in the same place in multiple pages, that differentiated the redundant pharses with an individual font-color or font-family from the main copy, fared far better than those that did not.
To supplement this, may I also mention:
Enclosing the redundant phrases in <-h2-> and <-h1-> heading tags did nothing whatsoever.. in fact, often it seemed to have negative value.
Having the redundant text at the top of the page, and related words/phrases at the bottom, both carrying the same differentiation from the main copy, was also effective
A web page that couldn't logically or aesthetically have good internal links to pages with related words/phrases could do almost as well with a clickable pop-up window included somewhere in the page containing word-stemming;
Moreover, Google would often list this pop-up page, (provided it was a full-flavored HTML page with good copy but with it's size trimmed by the pop-up command's dimensions) as the 2nd most important page in the site "about" the key phrase -
However, the pop-up page needed different <-title-> and <-description-> text; Again, using word-stemming.
A good question is: What's all this worth?
After many months, and following the above somewhat didactical policies, I drove three different websites from <50 to Top 5 spots in the desired SERP's.. and some of these SERP's had dozens of relevant competitors, with better PR! "

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Adwords Ad-rank or Adrank how to perform best in adwords

Written by Search Engine Genie @ 11:50 AM permanent link on Wednesday, April 23, 2008 | Post a Comment | 0 comments

Today adwords advertising is all about quality and relevancy. If you have good relevant ads you will have definite win win situation.

Mainly to be in top 3 of the adwords advertising you need to have a very good Quality score as well as very good relevant targeted page. SEO plays a small but important role for Good quality scores. A good landing page makes users happy and that is what search engines are looking for. Search Engines are looking to make sure best quality sites are served to their users. We have client sites ranking on top 3 in Adwords for long consistent periods mostly because of relevant landing pages created by us. Good landing pages help both in SEO and PPC. We optimize the same relevant landing pages for top rankings for targeted keywords and it works best.

Remember apart from Quality score and landing pages the factor that is more important is the CPC. If your bid is high enough to get through the top level eligibility then quality score will he you rank better and for a long time.

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Adwords conversion tracking improved

Written by Search Engine Genie @ 9:35 AM permanent link on | Post a Comment | 0 comments

Google adwords team have improved their conversion tracking algorithm to have each actions being tracked independently. Before we cannot track actions we set independently now we can setup different actions for the targeted business and track actions and conversions based on that.



Conversion tracking is a very important part of PPC advertising nowadays. Good conversion tracking will lead to best conversions also it will be great to track the different keywords which ones are better converting that way we get an idea on the conversions available for the site. Conversion tracking with Google analytics is the best and a very good long term solution.

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Charged more than advertising bid- happened to you?

Written by Search Engine Genie @ 12:45 PM permanent link on Monday, April 21, 2008 | Post a Comment | 0 comments

Have you ever been charged more than your advertising bid is some cases yes this happens. We did encounter this in some of our client sites. So what causes this after digging deeper we were able to find the mistake in this.

In programme like MSN ADcenter PPC we have 2 options where we can set separate bids for content PPC as well as the ad group. So sometimes the ad group will override content bid and this could cause a higher price even more than the bid limit since there are 2 different bids involved. Make sure you check this before searching for solutions.

Check to see if the bid optimizer is causing any problems

Make sure if you have your preferred position as 1 0r 2 sometimes this may override your max bid,

PPC Blogger

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Free stuff ranking about you - hurt adwords advertising

Written by Search Engine Genie @ 12:39 PM permanent link on | Post a Comment | 0 comments

I have seen many people advertise their information based products in Google adwords or other PPC advertising programme but in Search engines like Google many free stuff tend to rank better than the paid ads. So does Google worry about it . I would say no. People like free stuff much more than paid stuff they want to visit free websites and get their necessary stuff than buying online.
When something is sold that is already available for free online people tend to go get them free instead of buying them. This is the nature of Google users and google is very well aware of it. For them Customer satisfaction is the priority and more the customers are satisfied better its for their advertising programme so I am sure Google is not worried about free stuff ranking about paid adwords advertising.

PPC Blogger

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