search engine optimization
pay per click blog
Categories Archives
  • February 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
   
 
Importance of Keyword Research

Written by Jinu Sunil @ 8:56 PM permanent link on Thursday, June 5, 2008 | Post a Comment |

Keyword research is simply the selection of best performing keywords which can bring visitors to your website. You may have wasted thousands of dollars on page ranking and conversions if the right keyword phrases are not targeted. Keywords are the back bone of both PPC and SEO. Even if you attain high search engine rankings, you may not get appropriate traffic if the selected keywords are not right.

So, the key steps in any PPC or SEO campaign are as follows

1) Identify your target audience
2) Imagine yourself as a visitor and think what keyword phrases you might be searching and list them.
3) Identify the site focus
4) Now implement your keywords effectively.

4 Important steps of keyword research process

1) Discovering Keywords

2) Analyzing Keywords

3) Selecting Keywords

4) Set up Keywords

In discovering phase, we have to focus on identifying as many keywords as possible that are related to your website and target audience. In analysis phase, add information about existing competition and limitations. In selection phase, we have to choose the most relevant keywords (keep target audience and site focus in mind). In set up phase, make maximum use of your selected keywords on your Adcopy, website content, HTML code and tags.

Labels:

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< PPC Blog Home