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How to Increase Landing Page Relevancy

Written by Jinu Sunil @ 12:01 AM permanent link on Friday, August 29, 2008 | Post a Comment |

There are five ways to make your landing page more relevant to your visitors. These are wonderful ways to increase the relevancy of your landing page:

* Search applicability
* Keyword importance
* Loading speed
* Strong call to action
* Construct Trust

The great thing about these recommendations is that these are important regardless of the PPC provider you are using. No matter whether advertising through Google AdWords or MSN adCenter, if you want to be effective you'll need to include these five things into your landing pages. Search Applicability means you have to maintain your landing page in a way that its content should go with the content in your ads. Suppose a user types a keyword and sees results. Your ad is matched with the keyword that is used for the search. Likewise, your landing page needs to match with that too. Keyword importance means make sure your landing pages use the keywords that are most important to your users. Loading Speed of your landing page should be minimum. Reduce image sizes and flashes. It may slow down the loading process. Give more relevant text content. Sometimes load speed can lower your quality score too. So design a landing page that loads quickly. You can design custom landing pages for your PPC purposes. A strong call to action will tell the visitors what you want them to do. Ensure that your landing page convey the message that you provide security and privacy to the visitors. Be honest and truthful.


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Anonymous Anonymous said...

For landing page analysis see Pagealizer Pagealizer shows how long visitors visit your page and how far visitors scrolled down the page.

August 30, 2008 1:22 AM  

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