Why you are using pay per click advertising? You don't want your targeted users to miss your service when they are searching for that. Estimations show that 10% - 25% of searchers click on the paid search ad. If your website is not listing is 1st or 2nd page of Search engine result, you will loose majority of your users. Many marketers are satisfied with 75% of the search market that clicks on the organic listing. But revenue is revenue. It is hard to see people click on someone else's paid search and missing your service. Right? Why should you loose your target audience? According to SEM researchers, out 12% of the searchers on search engines clicked on the top pay per click ad and 7% clicked on sponsored links on the side of the search results. That's 19%. If you are not running some kind of search marketing campaign through paid search then you will miss some sales. Try to maintain PPC campaign along with your SEO tactics. If you are 1st or 2nd in the organic search result, you can pause your PPC and when you are down in organic, you can resume your ppc. One of our clients is doing the same. He's ranking top for "auto transport". If he's going down means he will start ppc. He is ready to pay $30(cpc) to get the first position in PPC.

Labels: adwords ppc, pay per click

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