search engine optimization pay per click blog
        SEO        Link Building        Services        Genie Magic        Web Design        Contact Us        SEO Tools

Writing the advert is a critical point in your pay per click (PPC) campaign. You need to attract targeted leads and you have barely 100 characters to

Written by power @ 3:53 AM permanent link on Friday, March 6, 2009 | Post a Comment |

Writing the advert is a critical point in your pay per click (PPC) campaign. You need to attract targeted leads and you have barely 100 characters to do this. Your copy needs to be compelling and you must attract the right buyers - ie those who want your product or service.

PPC gives you the flexibility to run different adverts in different regions, at different times of the day - or night - and target your copy to specific audiences. Because of the immediacy of the internet, you can prepare several adverts and test which works best, changing them every day if necessary.

Adverts have four short lines, the most important of which is the web address from which potential customers will click through to the landing page on your website.

Key points to consider when writing your adverts are to:

  • include your keywords
  • use phrases that relate to your keywords
  • be specific - if you only serve a particular city, include it
  • offer benefits - if you have a time-limited offer, say so
  • your URL is part of the advert - make your keywords part of it
  • keep your copy simple


                              Earthlink Netscape Netvouz RawSugar Shadows Sphinn StumbleUpon Yahoo MyWeb


Post a Comment

Links to this post:

Create a Link

<< PPC Blog Home


PageRank 10 sites
Search Engine Optimization SEO Blog
Search Engine
Optimization SEO News
SEO Copywriting Blog
Web Design Blog
Link Building Blog
Pay Per Click (PPC) Blog
Programming Blog
Search Engine
Optimization SEO Forum
SEO Comics
search engine optimization
search engine marketing
SEO consulting
SEO plans
SEO services USA
search engine optimization SEO forum
SEO comics
Webmaster & Search Events
SEO Faqs
link popularity
strategies of link building
link building services
link cost
link request quote
link building blog
search engine genie company
our team
our celebrations
our experience
why us

web design
web designing services
dynamic website
web design and marketing
simple e-commerce website
complex e-commerce website
search engine friendly site
web design blog
web design
link building
internet marketing
ecommerce implementation
pay per click services
shopping feeds optimization
shopping cart customization
product development
online forms & database integration
programming services
PHP programming services
programming services Java,J2EE
.NET application development programming services
business process outsourcing
offshore outsourcing
Google Products(froogle feeds)
search engine optimization articles
google articles
yahoo articles
miscellenous articles
search engine optimization SEO blog
search engine optimization SEO news
SEO copywriting blog
web design blog
link building blog
pay per click (PPC) blog
programming blog
lara personnal blog
Search Engine Genie Blog
Google Tools
Yahoo Tools
MSN Tools
Comparison Tools
Link Popularity Tools
Search Engines Tools
Site Tools
Keyword tools

contact us
our guarantee