1. If you have affiliates they might be advertising your name without notifying you. It can help or hurt you, you need to decide whether you allow them or not.
2. Some competitor is so keen about competing with your keywords and rankings that they might end up entering your URL instead of their own URL for destination URLs. Yes its possible and has happened in our experience one of our PPC trainee did this mistake, she was supposed to research competitor sites and have them as reference she ended up adding the competitor URL in destination URL and the campaign ran almost a day without noticing.
3. Potential black side is some competitor trying to be unethical to you by advertising for some crap keywords that are not relevant to your Business and redirecting those keywords traffic to your site to spoil your reputation. Yes its possible though I haven't heard something like this happening.
4. Also sometimes it might be someone in your own company advertising without your knowledge. Did you check your company and with everyone including the marketing department whether they are running any small test campaigns. It has happened before for our own clients.
5. Also I read once Adwords advisor in webmaster world said it could also be fan interest on your website. There are some fans who for good will want to direct traffic to your website. You need to check this highly potential possibility.
Labels: pay per click
well this was the information i was searching from long time. thanks for the most valuable information shared by you. this post will help to avoid unnecessary sponsored results ads.
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