Pay Per Click Blog

Yahoo Search Marketing was conducting exams to qualify Agencies, PPC management companies and individuals as Yahoo Search PPC ambasadoers. It seems yahoo has suspended the program now.

I dont see any official report from yahoo but when i go to sign up page i get the following messages "Yahoo will no longer be accepting new Ambassador applications until further notice."

Yahoo will no longer be accepting new Ambassador applications until further notice. - So yahoo has stopped accepting Ambassador applications is this a temporary one from yahoo or they wont be accepting any more applications. Our company just tried to sign up but we are unable to. Anyone else having similiar experience?
This is the URL for registering for Yahoo Search marketing Ambassador exam.

https://approval.myaffiliateprogram.com/ambassador_signup.asp
You can see following message
"
Yahoo will no longer be accepting new Ambassador applications until further notice.
Welcome. To register for the Yahoo!® Search Marketing Ambassador program including access to the online learning modules and the Ambassador test, there is a one-time, non-refundable fee of $50, which is only payable by credit card. Please note the Yahoo!® Search Marketing Ambassador program is only open to businesses operating in the United States or Canada at this time."

Labels: yahoo search marketing

This is news for me. I haven't seen this happening in campaigns i manage. When i was going through Adwords discussiong group in Google groups i can see adwords pro reply for a users problem. he says

"Please know that when a campaign or ad group is marked as 'active' it means only that it is *not paused or deleted*. It is not meant as an indication that the campaign is currently delivering ads. In other words, a campaign or ad group can be 'active' (i.e. not paused or deleted) but still not actually running, for a variety of reasons. "\\

So an adgroup can be active but still cannot ads so if you face similiar problem check for other issues other than the status of Ad group.

Labels: Adwords, google adwords

After a long wait Google has enhanced their quality scoring algorithm to take Landing page load time into consideration.

Landing page load time now plays an important role. Starting mid of June Load time of html of a page will be important for better Quality Score. Good quality score is important for any campaign. If you have a limited budget its important to take Quality score seriously since it reduces the cost of advertising significantly. Ads will show up higher if the Quality score is higher for a particular advertiser even if the bid for that keyword is less than that of his competitors.

"How is landing page load time evaluated?

Landing page load time is determined by:

I. The domain of your ad group's landing pages

A keyword's load time grade is based on the average load time of the landing pages in the ad group and of any landing pages in the rest of the account with the same domain. If multiple ad groups have landing pages with the same domain, therefore, the keywords in all these ad groups will have identical load time grades.

Two things to note:

When determining load time grade, the AdWords system follows destination URLs at both the ad and keyword level and evaluates the final landing page.
If your ad group contains landing pages with different domains, the keywords' load time grades will be based on the domain with the slowest load time. All the keywords in an ad group will always have the same load time grade.
Let's look at an example:

Say your account has four ad groups, and each ad group uses a different landing page: example.com/apple, example.com/orange, example.com/pear, and your-company-site.com. The first three share the same domain: example.com. Keywords in the first three ad groups will all have the same landing page load time grade, which will be based on the average load time of example.com/apple, example.com/orange, and example.com/pear.

II. Your server's geographic region

We evaluate your load time relative to the average in your server's geographic region. If your website is hosted on a server in India, for example, your landing page load time will be compared to the average load time in that region of India. This is true even if your website is intended for an audience in the United States.

III. Your page's HTML

Currently, landing page load time measures the time it takes to download the HTML content of your landing page. However, in the future, the load time of images, flash, video, JavaScript, and other components will be considered as well. We therefore recommend that you optimize all components of your page for the quickest possible load time.

IV. Multiple readings

To ensure accuracy, we take several load time measurements, drop the worst, and average those remaining. If your landing page is down for one of these readings, therefore, it won't affect your load time grade.

"

http://adwords.google.com/support/bin/answer.py?answer=93113

I recommend make sure the page is perfect HTML without much errors that way it gives an opportunity to get better Quality score

Labels: adwords ppc, google adwords

Lately lot of vulnerable blogs are compromised and hidden links are added to the blog. Some of the hidden links are pointing to porn sites or some of them are so vulnerable that when the page loads those links will call some malicious scumware or malware.

Especially word press older versions had these problems . Latest word press versions are well patched and dont have these vulnerabilities. Google's automated detection has a built in notification system where if a vulnerability for a site is detected the site owner is notified to the email listed on their site. Also in certain cases Google will remove the pages from search engine index for 30 days and the site owner needs to clean the website and submit for reinclusion.

So i recommend keep checking your blogs often and don't leave it unattended it will look to your site being totally removed from search engine results.

Labels: search engine