search engine optimization pay per click blog
        SEO        Link Building        Services        Genie Magic        Web Design        Contact Us        SEO Tools

Every Little Detail Counts in PPC

Written by Jinu Sunil @ 8:01 PM permanent link on Tuesday, November 18, 2008 | Post a Comment |

When considering PPC ad copywriting, the title is true. Even spaces will be counted.

Suppose you are selling wristband. Or is that wrist band? Google both and you'll probably get different results. Ignoring the paid search ads, when Googled "wrist band" the top five results were:

But when I Googled "wristband", top five results were:

So what do organic search listings have to do with paid search listings? It is nothing except that when you bid on a keyword, the specific keyword that you bid on is the page on which your ad will appear in the SERPS. If you bid on "wrist band" then your ad will show with the first set of results; if you bid on "wristband" then your ad will show with the second set of results. Best option is to bid on both and if you have a tight budget then you have to make a choice. Notice that some of those organic listings rank for "wrist band" but that the word in the description or title of the SERP listing is "wristband". That's because those website optimizers did a good job of targeting both keywords, but you don't have the space to do that in a PPC ad so you'll have to target one or the other. The best way to target both is by using two separate ads - one for each keyword.


                              Earthlink Netscape Netvouz RawSugar Shadows Sphinn StumbleUpon Yahoo MyWeb


Post a Comment

Links to this post:

Create a Link

<< PPC Blog Home


PageRank 10 sites
Search Engine Optimization SEO Blog
Search Engine
Optimization SEO News
SEO Copywriting Blog
Web Design Blog
Link Building Blog
Pay Per Click (PPC) Blog
Programming Blog
Search Engine
Optimization SEO Forum
SEO Comics
search engine optimization
search engine marketing
SEO consulting
SEO plans
SEO services USA
search engine optimization SEO forum
SEO comics
Webmaster & Search Events
SEO Faqs
link popularity
strategies of link building
link building services
link cost
link request quote
link building blog
search engine genie company
our team
our celebrations
our experience
why us

web design
web designing services
dynamic website
web design and marketing
simple e-commerce website
complex e-commerce website
search engine friendly site
web design blog
web design
link building
internet marketing
ecommerce implementation
pay per click services
shopping feeds optimization
shopping cart customization
product development
online forms & database integration
programming services
PHP programming services
programming services Java,J2EE
.NET application development programming services
business process outsourcing
offshore outsourcing
Google Products(froogle feeds)
search engine optimization articles
google articles
yahoo articles
miscellenous articles
search engine optimization SEO blog
search engine optimization SEO news
SEO copywriting blog
web design blog
link building blog
pay per click (PPC) blog
programming blog
lara personnal blog
Search Engine Genie Blog
Google Tools
Yahoo Tools
MSN Tools
Comparison Tools
Link Popularity Tools
Search Engines Tools
Site Tools
Keyword tools

contact us
our guarantee