search engine optimization
pay per click blog
Categories Archives
  • February 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
Every Little Detail Counts in PPC

Written by Jinu Sunil @ 8:01 PM permanent link on Tuesday, November 18, 2008 | Post a Comment |

When considering PPC ad copywriting, the title is true. Even spaces will be counted.

Suppose you are selling wristband. Or is that wrist band? Google both and you'll probably get different results. Ignoring the paid search ads, when Googled "wrist band" the top five results were:

But when I Googled "wristband", top five results were:

So what do organic search listings have to do with paid search listings? It is nothing except that when you bid on a keyword, the specific keyword that you bid on is the page on which your ad will appear in the SERPS. If you bid on "wrist band" then your ad will show with the first set of results; if you bid on "wristband" then your ad will show with the second set of results. Best option is to bid on both and if you have a tight budget then you have to make a choice. Notice that some of those organic listings rank for "wrist band" but that the word in the description or title of the SERP listing is "wristband". That's because those website optimizers did a good job of targeting both keywords, but you don't have the space to do that in a PPC ad so you'll have to target one or the other. The best way to target both is by using two separate ads - one for each keyword.



Post a Comment

Links to this post:

Create a Link

<< PPC Blog Home