A sound knowledge about the basics will take you forward and always be confident and work hard keeping in mind that your content will be indexed and rank well in the SERPS and also motivate your fellow audience.
Ensure that your content meets all the below requirements:
Key Word – Your page topic should be well defined with the apt keywords hence search engines can indicate you based on the search query. Keyword phrase will display in the title.
Primary Keyword – A summary about your entire website, what you offer is the primary keyword and should highlight at the beginning of the title. For Eg if you are providing welding equipments, this would be your primary keyword.
Search Query- Users always browse internet mostly for the answers for their queries or for some other information. Make sure that your content provides answers right to the questions that the users have raised.
Meta Description- This stands as an indicator which intimates the potential visitor what they can receive from your site. The targeted keyword or phrase will show a visitor how relevant is your content with regard to their search query.
Keep in mind that your content should grab the loyalty of its readers by engaging them and also should meet the purpose- deliver information, get products sales etc. Above all it should rank well for the primary and secondary keywords and phrases.
If your content is for a website it shouldn’t exceed 300 words. You can have 400 words for a Blog post and 500 words for an article.
Don’t give too many links. The ratio 1:150, ie, you can give one link for every 150 words.
Make an impression by using a catchy headline or title that will encourage the users to proceed.
Your content should focuses on vocabulary (using the right keyword), psychology (Consumers interest level) motivation (marketing element).
Everyone is highlighting the importance of quality content which paves way to ranking but no one has explained on how to write good content or what attract the fellow readers. Mostly a novel content which no one has discussed much might woo readers as far as the newsworthiness is concerned. On the other hand a topic that has been widely discussed may get popularity. But in both cases readers will only see something useful to them, so decide on a topic which you would like to get answers for or interested in.
Another factor is that how will you write appealing and engaging content about the same topic/client.
Remember if you keep writing the same topic with little changes it will be less successful in the SEO point of view. Newsworthy content always catches the attention.ie, a topic that has to do something with the current trend will attract people. The article shouldn’t be too lengthy that people get bored reading the whole stuff. It should be concise and not repetitive with same keywords. It should certainly make some sense which means that it shouldn’t be a keyword stuffed article which explains a topic that has been already discussed.
Undertake a thorough research about the topic which you are attempting to write and list down all the important facts pertaining to the same. Pay attention to the words that you choose to explain the matter so that it will be likable as well as convincing to the readers. Provide an informal touch to the topic in order to grab the personal sense to draw more readers towards your article.
It is a fact that you undertake some research before you write about a topic, and there are exceptions on those who are experts on the subject. We may not be the first person to have a say about any issue. Many people may perhaps discussed and had written articles on the same subject but in different headlines and point of views. After reading numerous articles there are chances for you to get influenced and replicate the same and some of you seek help from thesaurus to find alternative words and phrases. Those who are good in writing could reproduce an article efficiently by adding some more points to make the outcome better. Inexpert will use synonyms which have similar meaning with respect to the word, but it may not always do justice to the context as a whole.
Looking up words in the thesaurus greatly enhances the formality of your writing provided you use the words correctly and suitably.
These are the common errors which people confuse always.
For E.g., She got good marks for the board exam. Instead of “got” we could use secured, obtained, received, achieved, attained etc , but the apt word matching the context will be ‘achieved” which gives importance to the context.
Choosing the right word to express the idea and also making it more interesting to the readers is vital. Words are used as verb and noun and at times people muddle up both.
- Advice & Advise:
Advice is a noun, something that you give. Say, “Please give me some advice.”
Advise is a verb, something that you do. It is some action. Say, “Please advise me.”
- Affect and Effect:
Both are used as Nouns and Verbs
As nouns, they possess different meaning. Affect is affection, related to emotion. Effect is the result.
As verbs, they change. To affect some thing is to have some influence upon it. To effect some action is to cause it to happen.
- Fewer and Less:
The traditional rule is to use “fewer” with things that can be counted and “less” for measuring. ”
There is less cheese on this plate.
There are fewer pieces of cheese on this plate
- “Because of” and “Due To”
Another mistake we tend to make is the usage of “Because of” and “Due to” thinking that both of the pairs refer to the same thing, and that they can be used as synonyms. This is an absolute misconception according to English grammar rules but in modern English both can be used interchangeably.
“Due to” is an adjective, so it can only modify nouns and pronouns according to the English grammar rules.
“Because of” is an adverb, which can only modify verbs, adjectives and clauses.
It is generally advised and considered wrong by experts to use “Due to” in the beginning of the sentence whereas “Because of” can be used.
E.g, Because you helped me, I am going to repay you.
Because I love you, I shall do that for you.
An SEO Copywriter has to impress both the reader as well as the search engines. You may generate wonderful content, but it may not hit your target unless you use apt words and phrases that are relevant and attractive to your users or potential customers.
One should always give importance to the language elements while preparing content. Colloquialism has invaded English language. It is advisable not to use colloquial terms in SEO copywriting.
- Word choice is very important, For e.g. In informal writing we use words such as “kid”, ‘how come”, ‘quote’ etc meanwhile in formal writing we use ‘child’, ‘why’ and ‘quotations’ respectively. An informal style may make listeners feel more comfortable when you are speaking, but a formal writing style can make a good impression. Please pay attention in selecting words to convey your message. For e.g. use ‘adorable’ instead of ‘cute’, ‘film’ (movie), pretty (fair).
- It is also very important to avoid contractions in formal writing, for eg Use ‘Cannot’ instead of can’t.
- In formal writing, the pronoun “I” is replaced by the pronoun “We” and this is known as the royal we or editorial we. The pronoun “You” is generally avoided in formal writing when it refers to people in general.
Eg; You should sleep eight hours each night. (Informal)
One should sleep eight hours each night. (Formal)
- Avoid starting a sentence with a coordinating conjunction. In the written language, coordinating conjunctions such as “and,” “but,” “so,” or “or” are meant to join words, phrases, and clauses. Develop short, choppy sentences into longer, more graceful sentences with conjunctions. Formal writing generally uses longer sentences, which add variety to your writing and can be effective when paired with short sentences; the contrast grabs the readers’ attention.
For SEO, the content should be strictly focused on the topic and centered on the relevant Keywords. Search engines crawl the relevancy of the page based on the keywords. Do not assume that they just see the keywords alone. They are smart enough to evaluate the significance of the keyword with regard to the entire content. Spamming with keywords will never work, in fact it will have a negative impact on the content, ie you will no longer be noticed by search engines. It is crucial to research and be creative to find and use keywords especially in the online world because it dictate whether you attract browsers or buyers, information seekers or product and service seekers, and finally, keywords even help to determine how many visitors you receive from search engines.
Before writing the content a careful analysis of the competitor with respect to the content and keywords is vital. Also there is no point in writing a large content with unnecessary explanation. Users will get attracted to quality content and also in the very first paragraph itself you need to provide the summary of the article by following the journalistic norm ie, the content should be in an inverted pyramid style including 5 W’s(WHAT , WHO, WHY WHICH, WHEN, WHERE and 1H (HOW).
Title is the first thing that a potential visitor will find in search results. Keywords should begin with the title in order to woo the search engine and also the users. Also important is the Meta description which induces whether or not you get the click and it should be limited to 165 characters so that the full description will be visible in search results. A keyword density more than 5.5% will be considered as keyword stuffing, and certainly irritates Google. Keywords alone cannot take your site on the top slot on a search result page but using the right keywords plays a great role in getting search engine traffic.
Your site can be accessed only through the relevant keywords and without them it is invisible to everyone whatsoever, useful and informative they may be. A professional copywriter will always learn the competition for the product or service and hence use appropriate keywords at the right places with accurate headings. The keywords should be proportionate and equally disseminated throughout the content.
SEO Copy writing has come a long way that now it turned a little more complex than before. Search engines are becoming smarter day by day updating their algorithm often and also upgrading their criteria for ranking. You cannot just write some content by stuffing all the keywords. Google and other search engines know very well how to tackle low quality content that carry keyword stuffing. Google brought out “Content Farm” which demote the sites carrying low quality content and also an option to its users to report sites that carry low quality content via Personal Blocklist Chrome Extension“(If installed, the extension will send the blocked site information to Google and Google will conduct a study to consider that as a potential ranking signal for their search results). Irrespective of the number of tips one can give for SEO Copywriting, ultimately the quality of content only matters the most and in the coming days this will remain as one of the significant aspect for ranking. Once the content becomes popular you will get natural backlinks. Also very important is the way you market your content. Even though you possess quality content, if it is not endorsed then you can’t expect the dissemination of the same. So it is also important to promote it competently and the best medium is via social platforms. One of the most authentic way of propagation is “By Word of mouth” and it becomes a chain communication while referring from one person to another, the same you could expect with social media platforms. For e.g., if you share your content with known people and if they find it worth, without even asking they certainly promote it. Social media like facebook, twitter, Digg in, Delicious, stumble upon are apt medium to promote yourself and also the content. You could also participate in forums to get credibility for what you say and write. So keep in mind that Content is the King and forever it remains the same, and equally important is the promotion of the same via social media platforms.
A hyperlink is a more convenient way of jumping from one page to another. That’s all hyper linking is on most websites.
Don’t use these link phrases as they are not meaningful
Click here to enter
Click on this
Know about different country rainfall statistics for 2001 and 2000
is better than
Click here to know about rainfall statistics
See rainfall statistics
Always use immediate language as internet is here to stay:
Always use active verbs in the present tense: So instead of:
Lot of comments was received by us
We received lot of comments.
Always be upbeat. If you say:
Due to high number of comments we receive, we can’t respond to every email.
It makes your respondent feel why bother? It’s better to say:
We read customer’s comments with interest, even though we cannot respond individually. Thank you for helping us in making this a better site.
Go to clubs to make friends, have fun and learn.
Is easier to understand than:
If you want to make friends and you are a fun-loving sort of person who likes learning, then click on the club button at the top of the page.
What do you think is common in blogging and good copy writing? It is the conversational style that appears in both blog and a well written copy. Since the conversational writing style is a personalized form, there have been relaxations regarding strict grammatical rules for communicating effectively. Often you find sentences ending with prepositions, a technical word would dangle at the end or even abbreviations are used in the place of em dash. All this is basically incorporated to get the feel of talking into the content.
But this informal style of writing doesn’t give you the authority to mess up with all the grammatical rules. You need to avoid mistakes that would affect your credibility. Even though it is true that the message that has to be conveyed is more important, some people are very particular about the grammar and they simply would not subscribe or link to your blog if it lacks authenticity.
Using ‘you’re’ instead of ‘your’: This is a common mistake that most copy writers commit. You can easily avoid this error if you simply take a second and think about what you are trying to convey. Basically ‘your’ is a possessive pronoun which is used to indicate some possessions. For e.g.: your blog, your website. Whereas ‘you’re’ is the contraction for ‘you are’ as in ‘you’re writing a blog for many reasons’.
Messing up ‘it’s’ with ‘its’: It is yet another common confusion among the copywriters who use it’s in the place of its. This can also be avoided by thinking through what you are trying to say. ‘It’s’ is a contracted version of ‘it is’ or ‘it has’; like ‘It’s easy to avoid spelling mistakes’. On the other hand, ‘its’ is a possessive pronoun as in ‘The company is losing its identity’. There is actually a golden rule of thumb; if you have doubtful about using ‘its’, just repeat your sentence out loud using ‘it is’ instead. If that sounds senseless, then ‘its’ is the right word.
‘There’ v/s ‘their’: This mistake happens occasionally to everyone often as a complete typo. The only way to prevent it is by looking for the error during proofreading. ‘There’ is used as a reference to a place (She wants to go there) or as a pronoun (There is no money). Whereas ‘their’ is a plural possessive pronoun. For e.g.: It is their house. If you want to get rid of the confusion, ask yourself if you are talking about more than one person and something that they possess. If yes, then you need to use ‘their’.
Confusing ‘affect’ with ‘effect’: Even the grammar experts would pause while before using affect and effect at the right place. As with any other grammatical errors, you just need to take a second and understand the whole sentence before using the words. Basically ‘affect’ is a verb and ‘effect’ is a noun. For e.g.: ‘Your spendthrift nature will affect your wealth’ and ‘Your character will have an effect on your child’. The confusion can be clarified by putting ‘the’ in front of the prospect word. It has to be noted that ‘the’ will not come in front of a verb. So it won’t come in front of affect.
Readers are busy and they don’t have time to read one lengthy article or even a small paragraph. So what essentially have to catch their eyes would be the headlines. We have been hearing a lot about the importance of headlines and how it has to be crisp and short. Ultimately your target would be to stop the readers in the track, hold their attention and finally persuade them to buy your product.
If you want to increase your sales, you must understand the magic behind magnetic headlines that pull readers in. The power of the headlines and content should be such that a casual browser should turn into an avid reader and eventually a buyer of your product or service.
Headline should be relevant and straight forward
Gone are the days of catchy headlines written in flowery language. Readers just don’t have time to go through the whole article to find out what it is all about. They don’t want you to beat around the bush. Be straight forward and convey the element of the content in headline itself. People who read the content would also like to know if the subject is relevant for them. Hence it is important to include relevant words and phrases in your headline than jargons or catchy phrases. To be precise, the headline should be clear not clever. Make sure to include specific keywords into your headline which convey the message instantly.
Magic of ‘how to” headlines
Ever wondered why the ‘how to’ headlines are always a success? The basic reason is that people are in constant search for advice or tips in everything that they do. So when you are offering some tips like, ‘how to find reliable auto transport companies?’ people would surely want to know the easy steps. Moreover such headlines are extremely relevant by nature. But you have to careful and wise in putting the ‘how to’ headlines only for relevant contents.
The easy way to coin a ‘how to’ headline is by thinking about the crux of the content, prominent problem or solution that readers would seek and make that the basic of your headline. If you are successful in doing this, readers would surely go through the whole content.
Offer a solution or advice
Once you have established the problem or situation in the ‘how to’ headline, your work doesn’t end here. What the reader wants would be a solution or advice for his problem. So provide a delightful result along with addressing the problem. For example, ‘how to avoid moving scams for a hassle free move’. Keep in mind that even though your ultimate aim would be to sell your product or service, what the reader expects is a beneficial outcome. Before you frame the headline, ask yourself what would prompt the reader to go for that particular content.
Spice up keywords with adjectives
A little flavor can be added to the headline by putting in some compelling words. You can use adjectives for this purpose. By using such appealing words, you are intensifying the promise of the desired results. If your headline says,’ 5 easy steps to start a bus charter service’, ‘easy’ is the word that makes the keyword more powerful and attainable.
Finally, you need to sharpen your skills and improvise the already written headline. But make sure that you don’t overdo the improvisation. Just be casual in reading it again and again until you feel that it conveys what you have in mind.