Search Engine Optimization

Local Listing – To Embed your Website in popular Search Engines

List your Business will cherish your exposure in all search engines. Local Businesses sometimes get more popular than we think, this is due to listing. Tabulated below are some good quality listing site. Register your local business today to make more visitors and great result.

 

https://www.google.com/localhttp://www.yelp.comhttp://local.yahoo.com
http://www.ask.comhttp://local.live.comhttp://www.local.com
http://www.judysbook.com/http://tupalo.com/http://www.insiderpages.com/
http://www.yellowbot.com/http://citysquares.com/http://www.mojopages.com/
http://yellowpages.aol.comhttp://www.citysearch.comhttp://www.truelocal.com/
http://www.superpages.com/http://www.411.com/http://www.switchboard.com/
http://www.infospace.comhttp://www.anywho.com/http://www.yellowbook.com
http://www.magicyellow.com/http://www.dexknows.com/http://www.yellowpages.com/
http://www.mapquest.com/http://www.tyloon.com/http://www.zoominfo.com/
http://www.infousa.com/http://www.macraesbluebook.com/http://www.localeze.com/
http://www.ibegin.com/http://www.experian.comhttp://www.universalbusinesslisting.org

 

Alert of Bounce Rate – To Shut Future Problems

Bounce rate is the counting who visits to initial page of a website. People who dropped your website from the home page are taken in to count. Towering bounce rate usually designates that website is stuffed with inadequate content to your visitors. It details you numerous things to hike your website to a quality level. Google Analytic is the best way to measure your Bounce Rate for all your web sites, Blogs. Excellent and Relevant information on your site triggers visitors to take for long duration.  A wonderful formula to count your bounce rate.

BR = Sum of Visits Viewing Per Page / Sum of Visits to that Page

Rating Bounce Rates:

80%-100%

VERY POOR

55% to 80%

POOR

40% – 55%

AVERAGE

26% – 40%

GOOD

0% – 25%

EXCELLENT

 

Steps to decrease the BR of your website?

1. Relevant Contents
2. Interactive Posts
3. Interesting Labels
4. Template Design
5. SEO

Ideal steps to achieve page optimization in seo

URLS:

The URL of the web page which contains the image can also have an authority on the ranking of the image. It’s important when you want to rank higher. Enclosing with target keyword rich domain name and generating a sense full structural design followed by proper page naming conventions can put you on the fast pathway to SEO success.

Page Title:

Title tags, officially called as title elements, describe the title of an essay and are necessary for all HTML/XHTML documents. Page title, constantly states and effective utilize of optimization. Google glance at numerous factors, and if your page has a title tag with the keywords in it, you are additionally expected to rank higher.

Meta Description:

It is not more significant for ranking, but can be functional for visibility. We habitually just alter the first sentence of the information and attach that in. Even though not used for rankings, engines occasionally use it for the snippet that is visible in search engine result. This can helped for increasing the traffic from any ranking position.

Image Filename:

The filename is a significant factor in optimizing for a search engine. For example, we have “picture1.jpg” which is not very descriptive. Renaming the file to “red_dress.jpg” will assist search engine spiders a clue regarding the picture.

Body Text:

Body text is one of the main attribute that search engines glance when ranking a web page. Since many search engines do not provide consequence to Meta source code while ranking pages, the page title and page text (text inside this part) are the two most significant aspects of Website optimization.

Page Heading:

Heading tags are specified more weight by search engines than standard body copy (H1 to H6). So these tags must be used intelligently to strengthen the page’s overall keyword idea.

Image Alt Attribute:

The mass given to any one individual ALT or TITLE attribute is least, but when combined with other SEO efforts, it can make a real distinction to civilizing your search engine optimization and rising your keyword density and relevancy on each page.

Bold & Italic Text:

You desire to highlight your keywords and keyword phrases when they become visible in your text. Whether you use bold or italics are your choice, just use whichever fits best in your post. The more your “important” words and phrases equivalent your keywords and keyword phrases, the more important the search engines will consider your content.

Guidelines to be noticed in on Page Optimization

URL Construction:

It plays a vital role in defining a domain. Try to avoid lengthen, Stuffed keywords. Keep your URL structure extremely reasonable, worth, focus only targeted keywords.

Title Tag:

Title Tag must ever focus on targeting keywords. Title Tag is a place where you can impress your visitors. Must avoid this kind of words in your tag because Google Spider don’t provide importance to this words (e.g. and, the, an, for, to, him, her, that, etc)

Meta Keywords:

Your targeted keywords about your site must be given. Never use irrelevant keywords. Meta keywords allow visitors to bring up their related site by their search in any search engine.

Meta Description:

Make sure every page on your site has its own exclusive Meta description tag. The Meta description is frequently used to illustrate the page in the search engine results after listing the page title.

Use Headings:

Using H1 header is a fine process to on page Search engine optimization. Allow keywords in your header. Make use of h1, h2, h3 tags to define their keywords categories.

Sitemap XML:

Practice XML sitemap to your site. XML Sitemap allows visitors to aware of entire pages in site.

Keep Body Text Clear:

Never stuff your Text with keywords. Use targeted keywords only twice on related content.

Use Alt Tag for Image:

When your image seems to be un-crawled, use Alt Tag with targeted keywords so that you can optimize your image.

Standard URL:

Keep in mind all your pages in site must have short and relevant URL.

Robot. Txt:

You can restrict access from search engines with robots.txt file. It is a good initial practice. It avoids unwanted directions for search bots even in case of nothing in your site.

Internal Link:

Must use internal links restricted by your relevant content.

Optimizing your image for search engine

Image seo is a technique for receiving more and more traffic for our site through search of image. Images must be maintained in a good sense. Optimizing image inside your page reflects like maintaining a small webpage within your page. Fewer things which should be kept in mind while optimizing an image.

Finding of right image is important step to image optimization, which relates your content.

Saving your image

1. Your image must be saved under an “images” folder.

Example:

(www. Domain-Name.com/images/red_rose.jpg)

2. Avoid saving your image in root directory.

Example:

(www.Domain-Name.com/red_rose.jpg)

3. Provide folders for image depending on your website size.

4. Use grouping for folders when you maintain a large website.

Example:

(www.Domain-Name.com/images/flowers/red_rose.jpg)

Image format:

Constantly save your image in .jpg

Tag your Image:

1. Must provide alt tag for exposing a good image.

Example:

<img src=”images/red_rose.jpg” width=”100” height=”100” alt=” Red_Rose”>

2. Title tag also required.

Example:

<img src=”Domain-Name/images/red_rose.jpg” alt=”Red_Rose” height=”300″ width=”400″ title=” Red_Rose “/>

3. Ever display your image inside your content. Must use float property in div tag to do this.

Example:

<div style=”float: right; margin: 5px”><img src=” Domain-Name/images/red_rose.jpg” alt=” Red_Rose ” height=”300″ width=”400″ title=” Red_Rose “/></div>

Usage of Keywords is important

1. Save your image name in keyword terms.
2. Your Title and Alt tag must be having image name.
3. Try to present small descriptive details about image in your alt tag.

Other important features:

1. Identical image size must be kept in account.
2. Try to display limited number of image on per page.
3. Avoid stuffing unnecessary keywords in alt and title tag and other places.
4. Give importance to your anchor text while providing link with image.
5. Image must always match the content you display.

How do search engines decide the ‘relevancy’ of a link?

Search engines typically take into account numerous factors like PageRank of the link page, relevance of the linking page to your industry, look of keywords in anchor text and total outgoing links on the linking webpage. The lesser the outgoing links, the better it is.

Surveys and Other Indicators of Web Site Content Effectiveness

While server log analysis can provide insight into the effectiveness of Web site content and design, surveys involving individuals and groups provide even greater depth of understanding. And while some people will not have the resources or interest to do thorough analysis of server logs, pathing analysis, etc., most will have the ability to conduct surveys via e-mail, telephone, or personal interview.

After completing this module, you will be able to:

  • Outline the steps of a successful survey project.
  • Discuss the advantages and disadvantages of several survey methods.
  • Describe other indicators of your Web site’s effectiveness.

For more news: csc.noaa.gov/wcde/module08/08.htm

Web Site Marketing

Sometimes Web site marketing is overlooked, but it is critical to your success in not only getting information to your audience and stakeholders, but in evaluating the effectiveness of Web content.
Marketing efforts can occur both on the Web and outside of it. A large focus of this module is in search engine optimization making Web pages that search engines can index properly.
Module Objectives:
After completing this module, you will be able to:

  • Explain why it is important to market your Web site.
  • Describe how search engines and Web directories work.
  • Discuss methods for influencing how search engines find and display your Web pages.
  • Define “keyword density” and “keyword relevancy” and explain how these elements relate to Web page design.
  • List steps for developing keywords.
  • Create strategies for getting other Web sites to link to your site.
  • Utilize simple methods of marketing your Web site outside of the Internet.

For more news: csc.noaa.gov/wcde/module05/05.htm

Content, Usability, and Accessibility

Learning about target audiences and developing clear objectives help in guiding towards what content to place on-line. This module looks at appropriate formatting and presentation of content, and presents an overview of the concepts of usability and accessibility.

Module Objectives

After completing this module, you will be able to:

  • Define the terms “Chunking” and “Microcontent.”
  • Explain why you should reduce the amount of content as you transfer it from print to your Web site.
  • Describe several parameters that contribute to Web site usability.
  • Incorporate ideas into your Web site that can help users understand the purpose of the site and find the information that they need.
  • Discuss special accessibility requirements and criteria for determining if a site is accessible.
  • Explain Section 508 of the Rehabilitation Act.Describe accepted Web site navigation standards.
  • Outline the steps needed to plan and develop a Web site.

This module also provides several links to other sites with good information regarding Web content, accessibility, and usability.
For more info: csc.noaa.gov/wcde/module04/04.htm

Determining your Target Audience

In this focus is in trying to discover who those users are and whether there are specific ones to target.

After completing this module, you will be able to:

  • Define a target audience for your web site.
  • Describe how to use survey questionnaires and personal interviews to learn more about your target audience.
  • Create a user persona to better understand your target audience.
  • Adjust your Web site content based on a user’s unique persona.

For more news: csc.noaa.gov/wcde/module02/02.htm

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