Web Site Marketing

Sometimes Web site marketing is overlooked, but it is critical to your success in not only getting information to your audience and stakeholders, but in evaluating the effectiveness of Web content.
Marketing efforts can occur both on the Web and outside of it. A large focus of this module is in search engine optimization making Web pages that search engines can index properly.
Module Objectives:
After completing this module, you will be able to:

• Explain why it is important to market your Web site.
• Describe how search engines and Web directories work.
• Discuss methods for influencing how search engines find and display your Web pages.
• Define “keyword density” and “keyword relevancy” and explain how these elements relate to Web page design.
• List steps for developing keywords.
• Create strategies for getting other Web sites to link to your site.
• Utilize simple methods of marketing your Web site outside of the Internet.

For more news: csc.noaa.gov/wcde/module05/05.htm

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