We had some client PPC campaigns have inactive keywords but still they get impressions and clicks so what causes this, Most of the time this is caused when the keyword is inactive in search but still active in partner networks. Google has a range of partner sites which serve google results for their clients. Google's adwords campaign also serves sponsored results to these sites most probably keywords show impressions and clicks because of this. Though keywords are inactive in google search they are served in Google partner sites.
Other possible reason according to a Google Adwords support guy is that Due to various changes in bidding keywords jump between inactive and active status. Say suppose a advertise run out of funds then if our bid is low and the keyword is inactive it might get activated since the Competitor ads stop showing up. Similarly if some high bidders reduce their Maximum bid or stop their keywords / campaign then the keywords even if they are low bidding and inactive will start showing up. A keyword will jump from Active to inactive and inactive to active if any of the above happens. This is an other reason keywords still has impressions / clicks even if they show inactive status
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Keywords Inactive for search but still getting clicks?
Written by power @ 9:34 AM permanent link on Thursday, March 27, 2008 | Post a Comment | |
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- PPC Tool suggestions
- PPC Vs SEO
- Do you decorate your ads ?
- 2009 sees significant drop in click fraud
- Google does it again now badder and stronger slap
- Four important strategies for pay per click
- Tips to get more traffic with long tail keywords t...
- How to make your ad relevant with the help of keyw...
- How to get higher Quality score in Google adwords ...
- Microsoft adcenter - A beginner's guide to Microso...
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