Yahoo search marketing now provides an ad testing feature where we can test run our ads and prioratize based on which ads perform the best, Its a cool new feature since our clients have always complained ROI from yahoo ads are very bad,

Yahoo don't have anywhere near the amount of traffic google has and it is very important we run a well organized campaign to get any returns from yahoo paid results. Since ads are judged by quality and click through rate it improves the ROI. Even lower cost ads can perform well based on the new quality index on yahoo search marketing.

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