Recently yahoo has made changes to the minimum bid value you a user can bid for their PPC program. Before it was 0.10 $ standard for most of the bids but now it is not anymore that value. Your bidding depends on the quality of the ads and the number of click throughs it attracts. If the user likes the ad and if it results in more clickthroughs then your site will attact a much lower bid.

Also the value of the keyword matters when it comes to bid value. If the number of advertisers are more and if they are willing to pay more for that keyword then the minimum bid value for that keyword will be changed,

PPC Blog Jeff

Labels: yahoo, yahoo search marketing

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