Yahoo has now added a new feature in Yahoo Search Marketing . They are now showing status of Click Filters. Click filter is a new feature where yahoo shows the status of Fraudelent clicks and the money refunded because it. This is a great new feature and possibly a by product of the merger of Click Forencics and Yahoo Search.
Recently Yahoo tied up hands with Click Forencics a company who has been loud on fighting click fraud.
Before joining hand with Click Forensics Yahoo said its click fraud rate was around 12 to 15% and most of these funds are returned to the advertisers. Google Claimed click fraud rate in their sponsored results are only in single digits.
Now Yahoo have a good reporting system where they show the status of click fraud in search results inside the Yahoo search marketing control panel and return the funds to advertisers who suffer from click fraud.
The report can be customized with the following data:
- Impressions
- Clicks
- Invalid Clicks
- Invalid Click Rate
- Click-through Rate (CTR)
- Cost
- Average Cost-per-Click
Great job Yahoo we wish to see more of such features in future.
Labels: yahoo search marketing
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