Yahoo Inc has started playing games with MSFT to increase the bid or a possible higher sellout. Microsoft has offered 31$ per share for Yahoo which rates it to around 44 billion now Yahoo has planned to partner with Google to deliver Adwords sponsored results besides yahoo's search results.

This looks like a desperate attempt by yahoo to make MSFT offer a higher bid for them.,

According to Financial express:

Yahoo announced on Wednesday a test to outsource Web search advertising to
Google Inc. Sources say the test is part of a planned three-way alliance to
combine Yahoo with Time Warner Inc's AOL instead of Microsoft Corp.

If there is a possible merger with AOL then Yahoo will be a much lower brand. AOL is already struggling by itself I dont think they will make Yahoo a successful business if the merger happens.

So what should Yahoo do? I personally feel Yahoo should be sold to MSFT since Google is too dominant in Search industry now. That's not the best thing since competition always makes better goods to be delivered to end customers.

PPC Blog Team

Labels: yahoo search marketing

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