search engine optimization
pay per click blog
Categories Archives
  • February 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
   
 
Sudden hit with bad quality score in Google Adwords.

Written by Search Engine Genie @ 11:40 AM permanent link on Saturday, May 24, 2008 | Post a Comment |

Recently one of our client account was badly hit with lower Quality score. It was difficult to figure out what the possible reason is. Quality score of some 200 keywords suddenly went poor which is not health for our campaign. We researched a bit and found in some forums people facing similar problems. Most probable reason most of the advertisers guess is the problem with the landing page.
If the Adwords Bot visits the site when the website is down Google adwords slap the account and relevant keywords with a Poor quality score. We do agree with this point since the site we are working on was down for about 2 days due to hosting problems and since it was a weekend we didn't pause the campaign and it resulted in bad quality score. But the status returned back to Good when the site was live back again.
So be careful when your site goes down its important to pause the campaign is something like this happens.

PPC blog team

Labels: ,

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< PPC Blog Home