I have some ideas how i make the landing pages effective. Most of the time we use topic specific landing pages for clients. For example for a perfume site we create 1000 keywords with 1000 different landing pages. Since the site has so many landing pages we need to make sure the pages possess proper qualities.



some key points you can take when setting up landing pages are



1. Make sure the page is very relevant to the keywords advertised if you are setting up an ad for a particular product make sure the product is relevant to the page and the landing page is the exact page about the product.

2. Make sure title , keywords, Meta tags are relevant to the keyword phrase advertised. Also the page copy should be relevant since it ad to quality score.

3. If possible add your contact number, email id visible on the page it helps in building up trust.

4. A visible link to your privacy policy helps too.

5. Apart from email ID and contact number you can make sure your address and other company information is present on the page or not more than 1 level from that page.

6. Remember to add the order button or Add to cart in well visible areas. Make sure it stands out and decorate it with arrows or something attractive.

7. Include some effective quotes from famous people it helps the credibility of your landing page.

8. Load time is important for a good landing page make sure your page loads really fast it also helps in Google quality score.

9. Pop ups and disturbing layer are something which Google hates refrain from using it.

10 . A page with good navigation helps with good Quality score make sure your page can be navigated properly.

Labels: google adwords, PPC management

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