Whether it is possible to mention a keyword/phrase after display url? I had this doubt till yesterday. Because when we read the google adwords adcopy guidelines, we see - "Display URL must be accurate: Your Display URL must accurately reflect the URL of the website that you are advertising". I posted this question in google forum and got some replies.
Yes. Now I understood. Google doesn't mind anything that we put after the slash(/) in display url. So just give your important keyword after the display url to make it more clear. I don't no how long google will allow this. :)
If you have time create a page for that important keyword or phrase and target that also.
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