It is seen that people are adding all broad-matching keywords without negatives. Broad match can create thousands of search results and majority of them will not be relevant to your ads. So its a powerful way to include negatives. You can include -ves either in campaign level or in adgroup level. That will help to stop your ads from showing for irrelevant searches. So find maximum negatives for your keywords.

Labels: adwords ppc, MSN adcenter, pay per click, yahoo search marketing

Hi,

You can have keyword level -ves in MSN adcenter. By having keyword level -ves you can control the unwanted traffic from the keyword level also.

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