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Preserve Keyword integrity in Your Ad Groups

Written by Jinu Sunil @ 12:01 AM permanent link on Saturday, September 6, 2008 | Post a Comment |

It seems that people are keeping same keywords in different adgroups of the same campaign. Never do that. What is the point in doing like that? You want them competing against each other? You'll get much better performance from all of your keywords if you don't use the same keywords in multiple ad groups. Suppose you are running a wristband campaign. Keep the keyword "silicone wristband" in only one adgroup not more than that. If you want to do some experiment, then pause the ad group with that keyword and experiment your keyword in the new ad group. If you want to move it, move it completely. Don't copy it. If the issue is critical, then stop the adgroup. But don't do that too often. The keywords that you feel right to be together should stay together. You should keep the integrity of your keyword groups as much as possible.

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