The major reason why I prefer Google AdWords PPC over MSN adCenter is the distinction in their analytics package. If you are using MSN adCenter, it is mandatory to insert code onto your landing page and a link will be appeared on your pages. The link is pointing to the MSN adCenter privacy policy and the link allows your site visitors to read the privacy policy at a quick look. I favor Google AdWords because I don't want to include a link on my page at all. I am not against any privacy policy and I think that is necessary. But I feel it is better to put my own privacy policy than to give a link to another web site's privacy policy. It looks more proficient and it won't confuse the visitor. Even if the MSN adCenter link on my landing page opens up a new window for the MSN adCenter privacy policy, I still don't like the link to be appeared in my page. But if you are happy with the service provide to you by MSN adCenter, then go ahead. Continue use it. I just express my opinion.

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