This is a great news for pay per click advertisers that Google Analytics has added advanced segmentation. Advanced segmentation let to break down your visitors into smaller segments for enhanced analysis. It is easy for you to see how many of your PPC visitors have converted to leads. If the conversion percentage is not enough as your expectation, you can change your ad content or landing page to improve your conversions. You can see the segments created by Google Analytics and can create your own segments. So if you have particular data that you are interested in that other PPC advertisers might not consider then you can create your own advance segment categories and track them all through Google Analytics. Advanced segmentation can be used for testing also. If you want to test a new market, you can create an advanced segment category for that marketing. The market can be a geographic market, a demographic market, or another segment type, but it allows you to test a landing page for a special segment of your marketing. Advanced segmentation has other applications too.

Labels: Analytics, google analytics

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