search engine optimization pay per click blog
        SEO        Link Building        Services        Genie Magic        Web Design        Contact Us        SEO Tools
 
 

Categories
   
  Archives
   
   
 
Complying with advertising standards when you advertise

Written by power @ 4:28 AM permanent link on Friday, March 13, 2009 | Post a Comment |

When you advertise, the claims you make for your product or service must comply with a number of standards to ensure fair trade. They must also comply with regulations protecting:

  • the intellectual property rights of copyright holders
  • registered trade marks
  • all groups protected by discrimination law

The major pay per click (PPC) providers will ask that you comply with copyright, trade marks and anti-discrimination law when you use their services.

PPC terms and conditions will typically set out that it is your responsibility as the advertiser to:

  • check your right to use any copyright or copyrighted content - i.e. you must not promote copyrighted content without the permission of the copyright holder
  • not advertise products that are replicas or imitations of designer goods (a replica item contains the trademarked name or logo of a designer brand, but is not made by that brand)
  • avoid using words that could be considered discriminatory or offensive to any protected group

Labels:

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< PPC Blog Home

 
 
 
 
 
 
 

   
 
  
 
   
 
PageRank 10 sites
Search Engine Optimization SEO Blog
Search Engine
Optimization SEO News
SEO Copywriting Blog
Web Design Blog
Link Building Blog
Pay Per Click (PPC) Blog
Programming Blog
Search Engine
Optimization SEO Forum
SEO Comics
 
   

SEO

Link Building

Genie Magic

Web Design

Services

Articles

SEO Tools

Our Company