There are reports that Google is slapping bad quality score for domains that contains trademark names. One of my friend tried to advertise with a keyword Google in its domain name. For a week the campaign was fine but everything changed 2nd week all the ads stopped showing up because of bad quality score. It looks Google is catching on advertisers who might be advertising with trademark names in their domain name. I feel this is a bit harsh it is fair enough to stop sites for advertising trademark keywords but not the best to stop them from using domain names with keywords that are trademarked.
Say for example you might be selling Nike shoes. And your domain might be nikeshoesforsale.com. I don't see anything wrong with a domain like that going in for advertising. Users like to buy from domains like that since its very much relevant to the query performed by the users. So I request Google to remove any restrictions on advertising with domain names that might contain names that are trademarked.
Labels: pay per click
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