Archive for December, 2009

10 Tips for writing a Blog

Two important tips for writing a Blog are compelling content and frequent updates. Below are a few ideas that you can use while writing a blog.

1. Lists:
People love to read about list, just any kind of list as it can increase traffic of your blog. Some examples are Top 10 lists, 3 reasons I love something etc. Start your heading from number.

2. How to
To accomplish a task many people would like to find easy-to-follow instructions. For example: How to avoid getting bitten by a mosquito etc.

3. Write about Reviews:
Write a review about anything on your blog. Some of the suggestions are:

  • Products
  • Websites
  • Books
  • Movies
  • Music
  • Hotels
Try to share your experience and thoughts.

4. Photo:
Try to post a photo based on your topic.

5. Tips:
Write about tips so that readers can achieve something faster or cheaper way.

6. Recommendations:
Try to share your recommendations about the websites, books, movies or other favorite topic on your blog.

7. Contests:
Blog contetsts can increase traffic in your blog and enable visitors to leave comments.

8. Videos:
Put a video from YouTube or one of your own, or host a video blog.

9. Guest Posts:
Ask other bloggers or experts in a field related to your blog topic to write a guest post.

10. Polls:
Register with a site like PollDaddy.com then publish a poll related to your blog topic in one of your blog posts.

Monday, December 21st, 2009 copywriting No Comments

Copyblogger on how to make money with free stuff

Copyblogger has an interesting article on how to make things work when you offer free stuff. Offer free stuff on your website is a great promotion method. It gives people a reason to visit your website and also a reason to repeat visiting your site.
We at Search Engine Genie provide more than 100 free web tools which can be used for search engine optimization and other online activities.
Checkout the article from copyblogger here: http://www.copyblogger.com/make-money-with-free/
Its a great article for starters who want to learn the art of promoting your content or free stuff online. Also the article talks about how to transfer your free stuff to paid ones and make money out of it. Subscriptions are a great way to make money with your content.
Branding has been in existence now and forever. The better you brand yourself more people will read your stuff. Especially in SEO copywriting there are few readers. To make them read your stuff you need to provide contents that really improves their social values as well as help them in their day to day life.

Monday, December 14th, 2009 copywriting No Comments

Do you need to know the dictionary to write best copies

Well I am just using slang here. Obviously we don’t need to know the full dictionary to become a great copywriter. But there has been some misconception that the more words you know and the more different types of synonyms you use better copywriter you are. Well I wouldn’t disagree with that more. I feel most of the time people like to read what they speak. When I go through a website and if its using too much advanced words that are not used in standard speaking language I will not waste too much time there. It’s simply because I don’t want to go to a website that has too much complicated words which I need to refer a dictionary to understand.

Research has determined the average time a person spends on a new website he visits is just 20 seconds. So you just have 20 seconds of time to keep your visitors to your website. If you are using high words and if the person finds it difficult to understand your copy then you are doomed. You will loose a lot of potential visitors / buyers. So I recommend don’t spend too much time on reading dictionary and identifying new words. If you know some words make sure you use it the best way possible. Make sure you use good grammar. Grammar plays an important role when it comes to quality of a webpage / web copy.

Monday, December 14th, 2009 SEO copywriting No Comments

Headlines play a vital role

In any marketing piece, headline should be given utmost importance. Creating a headline swipe file makes good sense.

What a good headline is supposed to achieve?

  • Attract attention of your prospect.
  • It should deliver a understandable message.
  • It should enable the prospect to read your article.
  • Prospect should understand what’s in it for him.
In most of the advertising materials you’ll see that their are several sub-headlines in the copy. Make sure that sub-headlines fit the parameters above.

Some ideas as how to start a headline

  • Do you struggle with….
  • Discover…..
  • 10 ways to……
  • Learn exactly How…..
  • 7 Amazing strategies to…..
  • A Guide to…..
  • 7 Sure-Fire Tips for….
  • Tips on…..
  • Learn how to start…..
  • 10 Steps to…..
  • 5 Action Ideas to Get….
  • The 7 Secrets to…..
  • Learn how to Explode…..
  • Proof that….
  • Uncover….
By using these headlines you can create great article and advertising headlines. These are just a few examples. If you have more interesting headlines let us know.

Sunday, December 6th, 2009 SEO copywriting No Comments

Increase traffic of real estate websites through article marketing

Real estate investors can increase traffic of their website through article marketing. Article marketing is extremely powerful and can give you following advantages:
  • Increase traffic in your website
  • Authority and expertise in your niche
  • Your site will get powerful one way back links
  • Exposure
  • High search engine rankings for very competitive terms
There are endless advantages of article marketing. If you write a short 300 word article and then post it on an article website you can get various benefits. If you write a real estate article, then within hours your website and name can be seen on the first page for your keyword phase.

Write articles based on your area of expertise. For instance, if you know about foreclosure niche, then write articles on foreclosure subject, how people can save their house from foreclosure etc.

Always write an article in conversational manner. Make sure that your grammar and spelling are correct. Remember few points before writing an article:

  • Find out at least 1-3 keyword phrase before starting an article
  • Pick one main keyword phrase and use it in your article title.
  • Add the selected keyword phrase in the body of the article.
  • If you have 100 words in your article, you should mention the keyword at least 3-5 times in the article.
  • Add keywords in your keyword tags and resource box. Each article directory has a keyword tag and resource box. Add those keywords there.
There are hundreds of article directories but the most important ones for real estate business are ezinearticles.com, goarticles.com, articlebase.com, articlealley.com and webpronews.com.

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