The basics of SEO copy writing

Copywriting for SEO is indeed a skill. It is something that most of the copy writers learn over time by time doing it. The SEO copy writers have to be in constant vigil looking out what the competitors are doing. This can be effectively done by reading up on how to write copy for websites, blogs, press releases and articles.

So what exactly is SEO copywriting? It is basically the art and science of combining three elements namely the valuable content, readability and structure and formatting.

The need of valuable content

Content is the king in search engine optimization copywriting. Hence it is important to provide reader with quality content that affords them the provision to learn, experience or clarify a product, service, position or opinion. There are certain factors that determine the value in your content like the level of details, a snapshot of the content, reader perspective, usability and specific calls to action.

The content is not merely that has to be read and thrown out of mind. It must provide the reader with something that they can make use of when required. The overall reader experience can be calculated by the variety of different levels of knowledge and proficiency with the topic. Here you need to concentrate on defining and organizing the thoughts that comes in. start with putting everything in a nutshell with the 5 Ws and 1 H ( who, what, where, when, why and how). Later you can elaborate each detail in a step by step basis.

The significance of readability

There is no room to play with jargons and flowery language in SEO copywriting. Reader must essentially understand what you are talking about without pondering over for so long. The golden rule of thumb here is that you must write for the reader first. Then the second and third priority should be given to the search engines.

The benefits of structure and formatting

Even though there are no hard and fast rules for getting the best results in search engine copywriting, a well structured and formatted content would surely hold the attention. These days, the search engines have become smarter in assessing the value of content. But there are indeed a variety of distinguishable factors that determines the quality of good content. A little care is all you need to invest in structuring and formatting.

Pop up form of online advertising is getting sidelined as video ads and social media ads are emerging

Next time when you’re working on the internet and suddenly notice a pop up window and click on the ‘close’ icon, keep in mind that nearly 5 lakhs have been spent to make that pop up ad to grab a few seconds of your attention. But the sad fact is your indifferent attitude is making this type of advertisement extinct. Whenever we think about pop up ads your first reaction would be of annoyance. Internet users think why companies spend so much money when there’s hardly anyone who looks at these ads, when there are other mediums to advertise their products.

But now advertisers have come up with a new way of advertising – pop-under ads. Ads are displayed in a new browser window which uploads behind the current browser window. But acceptance of these ads is still arguable. Pop up industry is gradually decreasing in size as most internet blockers are coming up with built-in pop up blockers. Pop-ups are getting outdated and a new trend is emerging in digital advertising like video contents, pre-polls, skins with product placement and social media enabled ad units.

Video ads are the ‘in thing’ as it is value for money for advertisers and eye catching among internet users.

Though pop-up ads are a thing of the past but however there are a few in the industry who believe that job of pop up is still unfinished as they still attract user attention. Pop up ads cannot be ignored as they appear in front of the content you wish to browse. They open up in a new window and and they appear on the screen till you do not close it which will increase the presence.

How effective is a pop up ad depends on several factors. The ad is interesting it will create an impact among internet users. For example, if you notice a holiday pop up ad, offering a four day five night vacation you will get attracted to it. If a business user sees a pop-up on mobile phones which has a stock indices sites, it would be a disaster. But the same ad would be effective if it is placed on social network sites which are used by teenagers. So the most important thing to remember while placing ad is where and how you place your ads.  So, pop up ads are here to stay for some more time. But many advertisers in India feel that pop up ads will become extinct, rather than a bright prospect.