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- Account Activation
- Account activation is basically the final step of any transaction that provides you with important information like PIN and Log-IN ID, In turn activating your account like Email accounts, etc.
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- Account Creation
- It forms the initial step in any sort of transaction online. In Account creation one starts up with providing basic information about self and the prime interests for using the services. For many site this stage of a transaction is usually free of cost.
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- Account History
- The records for the account activities maintained over the period of your business relationship with Google AdWords is known as Account history. It includes vital information of the account history which relates to the success of your advertising campaign in AdWords.
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- Account Performance
- Account Performance relates to the success of the advertising campaign through AdWords. The success of the promotion will be relative to the AdWords program's quality philosophy.
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- Action Name
- It is the action that is compulsorily to be performed in the pay-per-action advertising by the publisher on an advertiser's website in order for the client to be charged. The promoter selects what action they would be fond of to pay for and only pays when the Action name is completed.
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- Activation Fee
- Activation Fee is a one time fee applicable as you initiate your account transactions. This fee will not be credited to the cost of clicks received.
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- Activity
- The column that contains the list of charges and payments for the relevant time period on The Activity column of your Billing Summary page is known as Activity. At times fees and adjustments will also be included in this column.
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- Actual Cost-Per-Click
- The amount you pay for every click on your ad is known as Actual Cost-Per-Click, Commonly termed as CPC. The actual CPC will be identical to or lesser than the CPC proposal you specify for your ad group or Keywords.
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- Ad Creation Marketplace
- Ad Creation Marketplace is a searchable list of professional ad creation specialists that AdWords advertisers may utilize to locate the person they would require to assist them in the creation of several media advertisements.
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- Ad Delivery
- Ad Delivery is basically how quick your ads are shown up within the confines of a specific AdWords campaign each day. Based on the budget of the advertising campaign the ad delivery can be chosen from standard delivery or accelerated delivery.
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- Ad Group
- Ad group consists of one or more ads which usually target a single set of keywords. Hence it is basically group of ads targeting a single group of placements.
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- Adjustment - Click Quality
- Adjustment - Click Quality is the credit shown in your Billing Summary label when it is discovered that you've been charged for invalid clicks in the past two months.
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- Ad Placement
- Ad placement is ad units on a site, where you'd prefer to see your ad to be positioned. Advertisers using position targeting can propose to have their ads appear on these available ad placements.
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- Ad play
- Ad Play the time slot programmed during which your ad will be aired.
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- Ad ranking/Positioning
- Ad ranking is the order in which your ad appears on the ad list. This is based on the ad's position in the ad's ranking. It ranked basically considering the keyword determined and the cost-per-click.
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- Ad Scheduling
- Ad scheduling permits AdWords users control the moment (days and times) at which their ad campaigns should appear. Ad scheduling can be activated for any AdWords Standard Edition campaign
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- Ads Diagnostic Tool
- Ads Diagnostic Tool is used in your AdWords account to discover out why your ad may not be showing up for a certain search inquiry. You can check the category of your ad by entering the search terms and conditions defined in your account, or just by entering the URL for the specific search results page on which your ad needs to be displayed.
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- Ad Served Percentage
- Ad served percentage number indicates how frequently an ad has been publicized in relation to the remainder of the active ads within the confines of the same ad group.
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- Ad Variations
- Ad variations are compound versions of an ad for a solitary product or service that are based on the similar set of keywords.
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- Advertiser Cost
- Advertiser Cost is the net cost one would pay for a spot, or series of selected spots, all through which an ad runs.
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- Advertising Costs
- Advertising costs are the charges are incurred through the AdWords program.
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- Advertising policies
- The guidelines that will assist you create effective ads that generate sales are called the Advertising policies.
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- AdWords Discounter
- AdWords Discounter takes care of your competition and automatically reduces your tangible cost-per-click assisting you in a way that you pay the lowest possible price for your ad's position on the page.
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- AdWords
- AdWords is Google's most beneficial Cost per Click text advertising. Ad Words takes click through rate into consideration along with advertiser's bid to determine the ad's relative position within the paid search results. It also makes a notable difference from Overture's CPC model that is based on bid amount and nothing else. Google applies such geat importance to feature those paid search results that are more popular and thos which are more important and useful.
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- Agent Name
- Agent Name is the name of the browser/spider that is currently visiting a page. Spider is a robot sent out by search engines to index particular websites on the internet. When the indexing process is being done, it is called as 'being spidered'.
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- Alt tag
- The alternate text is associated with a web page graphic and it gets displayed when the Internet user drifts the mouse over the graphic. Alt tags convey what the graphic is for or about and contain relevant keywords. Alt tags also make web pages more accessible. For example, a blind user may have a web browser that reads the text and alt tags on a page.
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- Algorithm
- algorithm is a requirement a search engine applies for analyzing a website, its pages, and also other factors to determine appropriate ranking in search engines.
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- Anchor Text
- Anchor text forms the link part of the text. It is prominently used by search engines mainly for the ranking factors.
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- ASP
- Active Server Pages (ASP) are proprietary programming language for building dynamic web sites. These are powerfully invented by Microsoft.
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