These are copies of web pages stored on an Internet user's hard drive or within a search engine's database. Because of cache web pages load so quickly when a user hits the Back button in their web browser. Google even allows Internet users to view the cached version of web pages in its index. This feature of Google makes it easy to identify cloaking.


Campaigns are utilized to provide structure rendered to the merchandises or services you needto advertise.

Campaign Negative Keywords

The process of restricting the entire campaigns from displaying on a assured query by relating negative keywords to them is know as Campaign Negative Keywords

Campaign Template

A pre-defined campaign generated by My Client Center account managers for their handled accounts is known as Campaign Template.

Card Verification Number (CVN)

A three-digit numeral that shows on the back of your credit or debit card is known as Card Verification Number (CVN).


These are virtual directories included in URLs. It acts as a spider that proves your page is dynamic.

Chance to Beat All

The possibility that, as the experimentation progresses, the given amalgamation's mean exchange rate will thrash that of all other combinations is known as the "chance to beat all" value.

Chance to Beat Original

The possibility that, as the experimentation steps forward, the given mishmash's mean conversion rate will pound that of the original this value is known as "chance to beat original". Here an amalgamation's performance is only quantified aligned with the original.


A network that is utilized to generate online ads that is to be exhibited on search engines or web pages is known as Channel.

Channel Account

Your advertising account with an additional non-Ad Words online promotion channel is termed is Channel Account.

Channel Ad

The process of tracking non-Ad Words advertisement using Google's cross-channel tracking too is termed as Channel Ad.

Channel Campaign

A mock campaign generated purposely in your Ad Words account to trace the come backs on asset and additional advertising info for 1 or more of your ads organized on a non-Ad Words channel is known as Channel Campaign.


Charges is the value showed on your Billing Summary page which summarizes the amounts that you have been charged for your advertising.


A program, computer, or process which makes information requests to another computer, process, or program


When a user notices your ad and snaps on the call of your ad, leading them to your desired location usually your website is known as click.

Click-through Rate (CTR)

The total number of clicks your ad achieves divided by the total number of times your ad is being shown is known as Click-through rate (CTR).

Clickthrough rate

The number of times people click on a link such as a search engine listing or a banner ad is click through rate.

Client Manager

The one who performs the everyday service of running and optimizing Ad Words accounts on behalf of the client is know as a Client Manager.


Cloaking is a technique in which the content presented to the spider is different from that of those that is presented to that of user’s browser. This method is often used as a trick for search engines to rank sites for a higher ranking.


In search results the listings from any individual site are typically limited to a certain number and grouped together to make the search results appear neat and organized and to ensure diversity amongst the top ranked results. Clustering can also refer to a technique which allows search engines to group hubs and authorities on a specific topic together to further enhance their value by showing their relationships.

CMS (Content Management System)

Programs such as Wordpress, which separate most of the mundane Webmaster tasks from content creation so that a publisher can be effective without acquiring or even understanding sophisticated coding skills if they so chose.


In topical authority based search algorithms links which appear near one another on a page may be deemed to be related to one another. In algorithms like latent semantic indexing words which appear near one another often are frequently deemed to be related.

Code swapping (bait and switch)

Changing the content after high rankings are achieved.

Cold Fusion

This is a web scripting language mostly centered around database access. It has limited capabilities. Cold Fusion program files are saved on the web server with a .CFM file extension.


A combination is a solitary description of your test page that users will observe while your experimentation is running.


Many blogs and other content management systems allow readers to leave user feedback.

Leaving enlightening and thoughtful comments on someone else's related website is one way to help get them to notice you.

Comments Tag

Some web developers also place comments in the source code of their work to help make it easy for people to understand the code.

HTML comments in the source code of a document appear as (!-- your comment here --). They can be viewed if someone types views the source code of a document, but do not appear in the regular formatted HTML rendered version of a document.

In the past some SEOs would stuff keywords in comment tags to help increase the page keyword density, but search has evolved beyond that stage, and at this point using comments to stuff keywords into a page adds to your risk profile and presents little ranking upside potential.

Compacted Information

Information which is generally and widely associated with a product. For example, most published books have an ISBN.

Concept Search

A search which attempts to conceptually match results with the query, not necessarily with those words, rather their concept.

Conceptual Links

Links which search engines attempt to understand beyond just the words in them. Some rather advanced search engines are attempting to find out the concept links versus just matching the words of the text to that specific word set. Some search algorithms may even look at co-citation and words near the link instead of just focusing on anchor text.

Content Provider

The one who provides media info for online distribution is known as a Content provider.

Contextual Advertising

Advertising programs which generate relevant advertisements based on the content of a webpage.

Control Center

Control Center is the one that provides online interface for your account.


Conversion is the process of changing a person who visits a site into a customer or at least taking that visitor a step closer to customer by convincing or attracting the visitor.

Conversion Rate

the rate at which visitors who visit a site get converted to customers or atleast are moved a step closer to customer acquisition is called Conversion rate.

Conversion Page

The page when reached by a user, denotes business outcomes for you, such a page is know as Conversion Page.

Conversion Rate Range

The term in your reports that refers to the variations in the range of conversion rates for every amalgamation that we expect is known as Conversion Rate Range

Conversions / Visitors

The term that corresponds to the total number of guests who contacted the conversion page following the viewing of the test page is known as Conversions / visitors

Conversion Tracking

A tool that is used to measure the conversions in you ads and eventually assist you to identify how efficient your Ad Words ads and keywords are working for you is known as Conversion Tracking.

Conversion Types

The varying type documented in the list of generated code, permitting you superior specificity in your conversion gauges is termed as Conversion Types.


Cookies are unique identifiers that isolate the particulars of a visitor from others during a visit and subsequent visits. These are information placed on a visitor's computer by a server.


Copyright gives the possession rights. It gives someone the exclusive authorship of something made and authored by them and also imposes punishment on those who infringe on this specific right.

Cost / Conversion

The entire cost divided by the full amount of conversions made is represented as Cost / Conversion or cost per conversion.

Cost / Transaction

The total asking price divided by the total amount of transactions is known as Cost / Transaction.

Cost Per Action

This is the price paid for a particular action like signing up for an e- newsletter, entering a contest, registering on the site, etc.

Cost Per Click

This is the price paid for a clickthrough to one’s landing page.

Cost Per Thousand

This is the price paid for a thousand impressions.

CPM for Audio Ads

CPM plunks for cost-per-thousand impressions. The CPM for Audio Ads is dependent on objective impressions.

Cross-channel Conversion Tracking

Cross-channel Conversion Tracking is known a tool that is used to examine all your online advertising channels through your Ad Words account.


A computer program that automatically gathers and classifies information on the net.

Cross linking

Cross linking is the process of different sites linking to each other.


Cascading Style Sheet. This is particularly used to manipulate and affect the design of a webpage.


Content Targeted Advertising. This is done for non-search engine websites which places PPC ads on content pages.

Customer Identification (Customer ID)

A unique 3-part numeric that is being allocated to each Ad Words account-holder for recognition reason is known Customer Identification (Customer ID).

Custom error page

This is a feature of most server softwares that replaces default error messages with ones you create.


Registering domains related to other trademarks or brands in an attempt to cash in on the value created by said trademark or brand.

Canonical URL

Many content management systems are configured with errors which cause duplicate or exceptionally similar content to get indexed under multiple URLs. Many webmasters use inconsistent link structures throughout their site that cause the exact same content to get indexed under multiple URLs. The canonical version of any URL is the single most authoritative version indexed by major search engines. Search engines typically use PageRank or a similar measure to determine which version of a URL is the canonical URL.

Catch All Listing

A listing used by pay per click search engines to monetize long tail terms that are not yet targeted by marketers. This technique may be valuable if you have very competitive key words, but is not ideal since most major search engines have editorial guidelines that prevent bulk untargeted advertising, and most of the places that allow catch all listings have low traffic quality. Catch all listings may be an attractive idea on theme specific search engines and directories though, as they are already pre qualified clicks.

Crawl Depth

How deeply a website is crawled and indexed.

Crawl Frequency

How frequently a website is crawled.

Click Bot

A program generally used to artificially click on paid listings within the engines in order to artificially inflate click amounts.

Click Fraud

Clicks on a Pay-Per-Click advertisement that are motivated by something other than a search for the advertised product or service. Click fraud may be the result of malicious or negative competitor/affiliate actions motivated by the desire to increase costs for a competing advertiser or to garner click-through costs for the collaborating affiliate. Also affects search engine results by diluting the quality of clicks.

Content Network

Also called Contextual Networks, content networks include Google and Yahoo! Contextual Search networks that serve paid search ads triggered by keywords related to the page content a user is viewing.

Content Targeting

An ad serving process in Google and Yahoo! that displays keyword triggered ads related to the content or subject (context) of the web site a user is viewing. Contrast to search network serves, in which an ad is displayed when a user types a keyword into the search box of a search engine or one of its partner sites.

Content Farm

In the context of the World Wide Web, a content farm (or content mill) is a company that employs large numbers of often freelance writers to generate large amounts of textual content which is specifically designed to satisfy algorithms for maximal retrieval by automated search engines.


Unique words, design and display of a paid-space advertisement. In paid search advertising, creative refers to the ad's title (headline), description (text offer) and display URL (clickable link to advertiser's web site landing page). Unique creative display includes word emphasis (boldfaced, italicized, in quotes), typeface style and, on some sites, added graphic images, logos, animation or video clips.



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