These are copies of web pages stored on an Internet user's hard drive or within a search engine's database. Because of cache web pages load so quickly when a user hits the Back button in their web browser. Google even allows Internet users to view the cached version of web pages in its index. This feature of Google makes it easy to identify cloaking.
CampaignCampaigns are utilized to provide structure rendered to the merchandises or services you needto advertise.
Campaign Negative KeywordsThe process of restricting the entire campaigns from displaying on a assured query by relating negative keywords to them is know as Campaign Negative Keywords
Campaign TemplateA pre-defined campaign generated by My Client Center account managers for their handled accounts is known as Campaign Template.
Card Verification Number (CVN)A three-digit numeral that shows on the back of your credit or debit card is known as Card Verification Number (CVN).
Cgi-binThese are virtual directories included in URLs. It acts as a spider that proves your page is dynamic.
Chance to Beat AllThe possibility that, as the experimentation progresses, the given amalgamation's mean exchange rate will thrash that of all other combinations is known as the "chance to beat all" value.
Chance to Beat OriginalThe possibility that, as the experimentation steps forward, the given mishmash's mean conversion rate will pound that of the original this value is known as "chance to beat original". Here an amalgamation's performance is only quantified aligned with the original.
ChannelA network that is utilized to generate online ads that is to be exhibited on search engines or web pages is known as Channel.
Channel AccountYour advertising account with an additional non-Ad Words online promotion channel is termed is Channel Account.
Channel AdThe process of tracking non-Ad Words advertisement using Google's cross-channel tracking too is termed as Channel Ad.
Channel CampaignA mock campaign generated purposely in your Ad Words account to trace the come backs on asset and additional advertising info for 1 or more of your ads organized on a non-Ad Words channel is known as Channel Campaign.
ChargesCharges is the value showed on your Billing Summary page which summarizes the amounts that you have been charged for your advertising.
ClientA program, computer, or process which makes information requests to another computer, process, or program
ClickWhen a user notices your ad and snaps on the call of your ad, leading them to your desired location usually your website is known as click.
Click-through Rate (CTR)The total number of clicks your ad achieves divided by the total number of times your ad is being shown is known as Click-through rate (CTR).
Clickthrough rateThe number of times people click on a link such as a search engine listing or a banner ad is click through rate.
Client ManagerThe one who performs the everyday service of running and optimizing Ad Words accounts on behalf of the client is know as a Client Manager.
CloakingCloaking is a technique in which the content presented to the spider is different from that of those that is presented to that of user’s browser. This method is often used as a trick for search engines to rank sites for a higher ranking.
ClusteringIn search results the listings from any individual site are typically limited to a certain number and grouped together to make the search results appear neat and organized and to ensure diversity amongst the top ranked results. Clustering can also refer to a technique which allows search engines to group hubs and authorities on a specific topic together to further enhance their value by showing their relationships.
CMS (Content Management System)Programs such as Wordpress, which separate most of the mundane Webmaster tasks from content creation so that a publisher can be effective without acquiring or even understanding sophisticated coding skills if they so chose.
Co-citationIn topical authority based search algorithms links which appear near one another on a page may be deemed to be related to one another. In algorithms like latent semantic indexing words which appear near one another often are frequently deemed to be related.
Code swapping (bait and switch)Changing the content after high rankings are achieved.
Cold FusionThis is a web scripting language mostly centered around database access. It has limited capabilities. Cold Fusion program files are saved on the web server with a .CFM file extension.
CombinationA combination is a solitary description of your test page that users will observe while your experimentation is running.
CommentsMany blogs and other content management systems allow readers to leave user feedback.
Leaving enlightening and thoughtful comments on someone else's related website is one way to help get them to notice you.
Comments TagSome web developers also place comments in the source code of their work to help make it easy for people to understand the code.
HTML comments in the source code of a document appear as (!-- your comment here --). They can be viewed if someone types views the source code of a document, but do not appear in the regular formatted HTML rendered version of a document.
In the past some SEOs would stuff keywords in comment tags to help increase the page keyword density, but search has evolved beyond that stage, and at this point using comments to stuff keywords into a page adds to your risk profile and presents little ranking upside potential.
Compacted InformationInformation which is generally and widely associated with a product. For example, most published books have an ISBN.
Concept SearchA search which attempts to conceptually match results with the query, not necessarily with those words, rather their concept.
Conceptual LinksLinks which search engines attempt to understand beyond just the words in them. Some rather advanced search engines are attempting to find out the concept links versus just matching the words of the text to that specific word set. Some search algorithms may even look at co-citation and words near the link instead of just focusing on anchor text.
Content ProviderThe one who provides media info for online distribution is known as a Content provider.
Contextual AdvertisingAdvertising programs which generate relevant advertisements based on the content of a webpage.
Control CenterControl Center is the one that provides online interface for your account.
ConversionConversion is the process of changing a person who visits a site into a customer or at least taking that visitor a step closer to customer by convincing or attracting the visitor.
Conversion Ratethe rate at which visitors who visit a site get converted to customers or atleast are moved a step closer to customer acquisition is called Conversion rate.
Conversion PageThe page when reached by a user, denotes business outcomes for you, such a page is know as Conversion Page.
Conversion Rate RangeThe term in your reports that refers to the variations in the range of conversion rates for every amalgamation that we expect is known as Conversion Rate Range
Conversions / VisitorsThe term that corresponds to the total number of guests who contacted the conversion page following the viewing of the test page is known as Conversions / visitors
Conversion TrackingA tool that is used to measure the conversions in you ads and eventually assist you to identify how efficient your Ad Words ads and keywords are working for you is known as Conversion Tracking.
Conversion TypesThe varying type documented in the list of generated code, permitting you superior specificity in your conversion gauges is termed as Conversion Types.
CookieCookies are unique identifiers that isolate the particulars of a visitor from others during a visit and subsequent visits. These are information placed on a visitor's computer by a server.
CopyrightCopyright gives the possession rights. It gives someone the exclusive authorship of something made and authored by them and also imposes punishment on those who infringe on this specific right.
Cost / ConversionThe entire cost divided by the full amount of conversions made is represented as Cost / Conversion or cost per conversion.
Cost / TransactionThe total asking price divided by the total amount of transactions is known as Cost / Transaction.
Cost Per ActionThis is the price paid for a particular action like signing up for an e- newsletter, entering a contest, registering on the site, etc.
Cost Per ClickThis is the price paid for a clickthrough to one’s landing page.
Cost Per ThousandThis is the price paid for a thousand impressions.
CPM for Audio AdsCPM plunks for cost-per-thousand impressions. The CPM for Audio Ads is dependent on objective impressions.
Cross-channel Conversion TrackingCross-channel Conversion Tracking is known a tool that is used to examine all your online advertising channels through your Ad Words account.
CrawlerA computer program that automatically gathers and classifies information on the net.
Cross linkingCross linking is the process of different sites linking to each other.
CSSCascading Style Sheet. This is particularly used to manipulate and affect the design of a webpage.
CTAContent Targeted Advertising. This is done for non-search engine websites which places PPC ads on content pages.
Customer Identification (Customer ID)A unique 3-part numeric that is being allocated to each Ad Words account-holder for recognition reason is known Customer Identification (Customer ID).
Custom error pageThis is a feature of most server softwares that replaces default error messages with ones you create.
CybersquattingRegistering domains related to other trademarks or brands in an attempt to cash in on the value created by said trademark or brand.
Canonical URLMany content management systems are configured with errors which cause duplicate or exceptionally similar content to get indexed under multiple URLs. Many webmasters use inconsistent link structures throughout their site that cause the exact same content to get indexed under multiple URLs. The canonical version of any URL is the single most authoritative version indexed by major search engines. Search engines typically use PageRank or a similar measure to determine which version of a URL is the canonical URL.
Catch All ListingA listing used by pay per click search engines to monetize long tail terms that are not yet targeted by marketers. This technique may be valuable if you have very competitive key words, but is not ideal since most major search engines have editorial guidelines that prevent bulk untargeted advertising, and most of the places that allow catch all listings have low traffic quality. Catch all listings may be an attractive idea on theme specific search engines and directories though, as they are already pre qualified clicks.
Crawl DepthHow deeply a website is crawled and indexed.
Crawl FrequencyHow frequently a website is crawled.
Click BotA program generally used to artificially click on paid listings within the engines in order to artificially inflate click amounts.
Click FraudClicks on a Pay-Per-Click advertisement that are motivated by something other than a search for the advertised product or service. Click fraud may be the result of malicious or negative competitor/affiliate actions motivated by the desire to increase costs for a competing advertiser or to garner click-through costs for the collaborating affiliate. Also affects search engine results by diluting the quality of clicks.
Content NetworkAlso called Contextual Networks, content networks include Google and Yahoo! Contextual Search networks that serve paid search ads triggered by keywords related to the page content a user is viewing.
Content TargetingAn ad serving process in Google and Yahoo! that displays keyword triggered ads related to the content or subject (context) of the web site a user is viewing. Contrast to search network serves, in which an ad is displayed when a user types a keyword into the search box of a search engine or one of its partner sites.
Content FarmIn the context of the World Wide Web, a content farm (or content mill) is a company that employs large numbers of often freelance writers to generate large amounts of textual content which is specifically designed to satisfy algorithms for maximal retrieval by automated search engines.
Creative'sUnique words, design and display of a paid-space advertisement. In paid search advertising, creative refers to the ad's title (headline), description (text offer) and display URL (clickable link to advertiser's web site landing page). Unique creative display includes word emphasis (boldfaced, italicized, in quotes), typeface style and, on some sites, added graphic images, logos, animation or video clips.