Absolute Link

A link which shows the full URL of the page being linked at. Some links only show relative link paths instead of having the entire reference URL within the a href tag. Due to canonicalization and hijacking related issues it is typically preferred to use absolute links over relative links.

Account Activation

Account activation is basically the final step of any transaction that provides you with important information like PIN and Log-IN ID, In turn activating your account like Email accounts, etc.

Account Creation

It forms the initial step in any sort of transaction online. In Account creation one starts up with providing basic information about self and the prime interests for using the services. For many site this stage of a transaction is usually free of cost.

Account History

The records for the account activities maintained over the period of your business relationship with Google AdWords is known as Account history. It includes vital information of the account history which relates to the success of your advertising campaign in AdWords.

Account Performance

Account Performance relates to the success of the advertising campaign through AdWords. The success of the promotion will be relative to the AdWords program's quality philosophy.

Action Name

It is the action that is compulsorily to be performed in the pay-per-action advertising by the publisher on an advertiser's website in order for the client to be charged. The promoter selects what action they would be fond of to pay for and only pays when the Action name is completed.

Activation Fee

Activation Fee is a one time fee applicable as you initiate your account transactions. This fee will not be credited to the cost of clicks received.

Activity

The column that contains the list of charges and payments for the relevant time period on The Activity column of your Billing Summary page is known as Activity. At times fees and adjustments will also be included in this column.

Actual Cost-Per-Click

The amount you pay for every click on your ad is known as Actual Cost-Per-Click, Commonly termed as CPC. The actual CPC will be identical to or lesser than the CPC proposal you specify for your ad group or Keywords.

Acquisition Strategy

A process of finding those potential customers who are in the market and ready to buy. The attempt to lead customers to a web site and to welcome them, answer their questions and close the sale.

AdCenter

Microsoft's cost per click ad network.

While it has a few cool features (including dayparting and demographic based bidding) it is still quite nascent in nature compared to Google AdWords. Due to Microsoft's limited marketshare and program newness many terms are vastly underpriced and present a great arbitrage opportunity.

Ad Creation Marketplace

Ad Creation Marketplace is a searchable list of professional ad creation specialists that AdWords advertisers may utilize to locate the person they would require to assist them in the creation of several media advertisements.

Ad Delivery

Ad Delivery is basically how quick your ads are shown up within the confines of a specific AdWords campaign each day. Based on the budget of the advertising campaign the ad delivery can be chosen from standard delivery or accelerated delivery.

Ad Group

Ad group consists of one or more ads which usually target a single set of keywords. Hence it is basically group of ads targeting a single group of placements.

Adjustment - Click Quality

Adjustment - Click Quality is the credit shown in your Billing Summary label when it is discovered that you've been charged for invalid clicks in the past two months.

Ad Placement

Ad placement is ad units on a site, where you'd prefer to see your ad to be positioned. Advertisers using position targeting can propose to have their ads appear on these available ad placements.

Ad play

Ad Play the time slot programmed during which your ad will be aired.

Ad ranking/Positioning

Ad ranking is the order in which your ad appears on the ad list. This is based on the ad's position in the ad's ranking. It ranked basically considering the keyword determined and the cost-per-click.

Ad Scheduling

Ad scheduling permits AdWords users control the moment (days and times) at which their ad campaigns should appear. Ad scheduling can be activated for any AdWords Standard Edition campaign

AdSense

Google's contextual advertising network. Publishers large and small may automatically publish relevant advertisements near their content and share the profits from those ad clicks with Google.

AdSense offers a highly scalable automated ad revenue stream which will help some publishers establish a baseline for the value of their ad inventory. In many cases AdSense will be underpriced, but that is the trade off for automating ad sales.

Ads Diagnostic Tool

Ads Diagnostic Tool is used in your AdWords account to discover out why your ad may not be showing up for a certain search inquiry. You can check the category of your ad by entering the search terms and conditions defined in your account, or just by entering the URL for the specific search results page on which your ad needs to be displayed.

Ad Served Percentage

Ad served percentage number indicates how frequently an ad has been publicized in relation to the remainder of the active ads within the confines of the same ad group.

Ad Variations

Ad variations are compound versions of an ad for a solitary product or service that are based on the similar set of keywords.

Advertiser Cost

Advertiser Cost is the net cost one would pay for a spot, or series of selected spots, all through which an ad runs.

Advertising Costs

Advertising costs are the charges are incurred through the AdWords program.

Advertising policies

The guidelines that will assist you create effective ads that generate sales are called the Advertising policies.

AdWords Discounter

AdWords Discounter takes care of your competition and automatically reduces your tangible cost-per-click assisting you in a way that you pay the lowest possible price for your ad's position on the page.

AdWords

AdWords is Google's most beneficial Cost per Click text advertising. Ad Words takes click through rate into consideration along with advertiser's bid to determine the ad's relative position within the paid search results. It also makes a notable difference from Overture's CPC model that is based on bid amount and nothing else. Google applies such geat importance to feature those paid search results that are more popular and thos which are more important and useful.

Affiliate Marketing

Affiliate marketing programs allows merchants to expand their market reach and mindshare by paying independent agents on a cost per action (CPA) basis. Affiliates only get paid if visitors complete an action.

Most affiliates make next to nothing because they are not aggressive marketers, have no real focus, fall for wasting money on instant wealth programs that lead them to buying a bunch of unneeded garbage via other's affiliate links, and do not attempt to create any real value.

Agent Name

Agent Name is the name of the browser/spider that is currently visiting a page. Spider is a robot sent out by search engines to index particular websites on the internet. When the indexing process is being done, it is called as 'being spidered'.

Alt tag

The alternate text is associated with a web page graphic and it gets displayed when the Internet user drifts the mouse over the graphic. Alt tags convey what the graphic is for or about and contain relevant keywords. Alt tags also make web pages more accessible. For example, a blind user may have a web browser that reads the text and alt tags on a page.

AJAX

Asynchronous JavaScript and XML is a technique which allows a web page to request additional data from a server without requiring a new page to load.

Alexa

Alexa is heavily biased toward sites that focus on marketing and webmaster communities. While not being highly accurate it is free.

Algorithm

Algorithm is a requirement a search engine applies for analyzing a website, its pages, and also other factors to determine appropriate ranking in search engines.

AltaVista

Search engine bought out by Overture prior to Overture being bought by Yahoo. AltaVista was an early powerhouse in search, but on October 25, 1999 they did a major algorithmic update which caused them to dump many websites. Ultimately that update and brand mismanagement drove themselves toward irrelevancy and a loss of mindshare and marketshare.

AllTheWeb

Search engine which was created by Fast, then bought by Overture, which was bought by Yahoo. Yahoo may use AllTheWeb as a test bed for new search technologies and features.

Analytics

A program which assists in gathering and analyzing data about website usage. Google analytics is a feature rich, popular, free analytics program.

Anchor Text

Anchor text forms the link part of the text. It is prominently used by search engines mainly for the ranking factors.

AOL

Popular web portal which merged with Time Warner.

Arbitrage

Exploiting market inefficiencies by buying and reselling a commodity for a profit. As it relates to the search market, many thin content sites laced with an Overture feed or AdSense ads buy traffic from the major search engines and hope to send some percent of that traffic clicking out on a higher priced ad. Shopping search engines generally draw most of their traffic through arbitrage.

ASP

Active Server Pages (ASP) are proprietary programming language for building dynamic web sites. These are powerfully invented by Microsoft.

Ask

Ask is a search engine owned by InterActive Corp. They were originally named Ask Jeeves, but they dumped Jeeves in early 2006. Their search engine is powered by the Teoma search technology, which is largely reliant upon Kleinberg's concept of hubs and authorities.

Authority

The amount of trust that a site is credited with for a particular search query. Authority/trust is derived from related incoming links from other trusted sites.

Automated Bid Management Software

Pay per click search engines are growing increasingly complex in their offerings. To help large advertisers cope with the increasing sophistication and complexity of these offerings some search engines and third party software developers have created software which makes it easier to control your ad spend. Some of the more advanced tools can integrate with your analytics programs and help you focus on conversion, ROI, and earnings elasticity instead of just looking at cost per click.

Automatic Optimization

Search engines identify which ad for an individual advertiser demonstrates the highest CTR (click-through rate) as time progresses, and then optimizes the ad serve, showing that ad more often than other ads in the same Ad Group/Ad Order.

Authority site

A website which has many incoming links from other related expert/hub sites. Because of this simultaneous citation from trusted hubs an authority site usually has high trust, pagerank, and search results placement. Wikipedia, is an example of an authority site.