Banned happens when a search engine blocks a paricular site domain, thus blocking the site from appearing in its search results.


This is a link given from one website to another.

Bait and Switch

Marketing technique where you make something look overtly pure or as though it has another purpose to get people to believe in it or vote for it (by linking at it or sharing it with friends), then switch the intent or purpose of the website after you gain authority.

Balance Due

The row on your Billing Summary page that states an estimate of the remaining advertising funds left in your account is known as Balance Remaining.

Balance Remaining

The column on your Billing Summary page that states the balance in the Ad Words account for all billed activity at any point of time is known as Balance Due.

Bid management tool

This tool is used o manage bids on PPC search engines such as Overture. This is a software or an ASP service.


Bidding is inserting a bid price that one is willing to pay on a pay-per-click search engine as an advertiser . The highest bidded keyword acheives the top spot in the PPC search results.

Billing Email Address

Advertisers in certain locations are requisite to supply a billing email address in order for us to get in touch with them with billing-specific interactions. This email address used to send in the billing and other queries and offers is termed as Billing Email Address

Billing threshold

The initial billing done to activate your ad words account as well as to enable your ads running right away is known as account billing threshold

Black Hat SEO

Search engines set up guidelines that help them extract billions of dollars of ad revenue from the work of publishers and the attention of searchers. Within that highly profitable framework search engines consider certain marketing techniques deceptive in nature, and label them as black hat SEO. Those which are considered within their guidelines are called white hat SEO techniques. The search guidelines are not a static set of rules, and things that may be considered legitimate one day may be considered deceptive the next.


These lists are used to ban spammers from search engines. These lists of websites are considerd dangerous.

Block Level Analysis

A method used to break a page down into multiple points on the web graph by breaking its pages down into smaller blocks.


Blog is a web journal which is otherwise called as a "weblog". entries are made on a regular or daily basis in a blog like an online diary. Some blogs have definite authors who disclose their names and some with anonymous authors who use a nickname.

Blog Comment Spam

Either manually or automatically (via a software program) adding low value or no value comments to other sites.


Blogger is probably the easiest blogging software tool to use, but it lacks many some features present in other blog platforms.


Link list on a blog, usually linking to other blogs owned by the same company or friends of that blogger.


A way to make words appear in a bolder font. Words that appear in a bolder font are more likely to be read by humans that are scanning a page. A search engine may also place slightly greater weighting on these words than regular text, but if you write natural page copy and a word or phrase appears on a page many times it probably does not make sense or look natural if you bold ever occurrence.

Boleto Bancário

The prepaid form of payment offered to advertisers in Brazil who offer to pay in Brazilian Reias (BRL) is known as Boleto bancário.


Most browsers come with the ability to bookmark your favorite pages. Many web based services have also been created to allow you to bookmark and share your favorite resources. The popularity of a document (as measured in terms of link equity, number of bookmarks, or usage data) is a signal for the quality of the information. Some search engines may eventually use bookmarks to help aid their search relevancy.

Boolean Search

Many search engines allow you to perform searches that contain mathematical formulas such as AND, OR, or NOT. By default most search engines include AND with your query, requiring results to be relevant for all the words in your query.

Body copy

The visible text of a web page is called as body copy . body copy doesn't include graphical content, navigation, or information hidden in the HTML source code.


Bot is often known as spider and is an abbreviation for robot. It is the software program that scans the web. Bots involve in multiple purposes. It indexes web pages for search engines and also harvests e-mail addresses for spammers.

Bounce rate

The percentage of users who enter a site and then leave it without viewing any other pages.

Branded Keywords

Keywords or keyword phrases associated with a brand. Typically branded keywords occur late in the buying cycle, and are some of the highest value and highest converting keywords.

Bridge page

These are keyword specic pages made specially to rank well in search engines. It acts as an entry point through which visitors get in to the main content.

Bread crumbs

Web site navigation in a horizontal bar above the main content which helps the user to understand where they are on the site and how to get back to the root areas.

Breadcrumb Navigation

Navigational technique used to help search engines and website users understand the relationship between pages.

Broken Link

A hyperlink which is not functioning. A link which does not lead to the desired location.


This is a program, which allows a user to see the internet.

Business Address

The dwelling address of your business, or where your business is principally positioned and registered is known as the Business Address

Buying Cycle

Before making large purchases consumers typically research what brands and products fit their needs and wants. Keyword based search marketing allows you to reach consumers at any point in the buying cycle. In many markets branded keywords tend to have high search volumes and high conversion rates.


The fee paid to the specialist who facilitates rendering of audio ad for your campaign and to purchase the rights to the ad is known as Buyout.

Bulk submission services

This is an ASP that submits many URLs to the search engines. Theses are usually discouraged.

Black Box Algorithms

Black box is technical jargon for a when system is viewed primarily in terms of input and output characteristics. A black box algorithm is one where the user cannot see the inner workings of the algorithm. All search engine algorithms are hidden.



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