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- Cache
- These are copies of web pages stored on an Internet user's hard drive or within a search engine's database. Because of cache web pages load so quickly when a user hits the Back button in their web browser. Google even allows Internet users to view the cached version of web pages in its index. This feature of Google makes it easy to identify cloaking.
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- Campaign
- Campaigns are utilized to provide structure rendered to the merchandises or services you needto advertise.
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- Campaign Negative Keywords
- The process of restricting the entire campaigns from displaying on a assured query by relating negative keywords to them is know as Campaign Negative Keywords
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- Campaign Template
- A pre-defined campaign generated by My Client Center account managers for their handled accounts is known as Campaign Template.
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- Card Verification Number (CVN)
- A three-digit numeral that shows on the back of your credit or debit card is known as Card Verification Number (CVN).
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- Cgi-bin
- These are virtual directories included in URLs. It acts as a spider that proves your page is dynamic.
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- Chance to Beat All
- The possibility that, as the experimentation progresses, the given amalgamation's mean exchange rate will thrash that of all other combinations is known as the "chance to beat all" value.
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- Chance to Beat Original
- The possibility that, as the experimentation steps forward, the given mishmash's mean conversion rate will pound that of the original this value is known as "chance to beat original". Here an amalgamation's performance is only quantified aligned with the original.
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- Channel
- A network that is utilized to generate online ads that is to be exhibited on search engines or web pages is known as Channel.
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- Channel Account
- Your advertising account with an additional non-Ad Words online promotion channel is termed is Channel Account.
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- Channel Ad
- The process of tracking non-Ad Words advertisement using Google's cross-channel tracking too is termed as Channel Ad.
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- Channel Campaign
- A mock campaign generated purposely in your Ad Words account to trace the come backs on asset and additional advertising info for 1 or more of your ads organized on a non-Ad Words channel is known as Channel Campaign.
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- Charges
- Charges is the value showed on your Billing Summary page which summarizes the amounts that you have been charged for your advertising.
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- Click
- When a user notices your ad and snaps on the call of your ad, leading them to your desired location usually your website is known as click.
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- Click-through Rate (CTR)
- The total number of clicks your ad achieves divided by the total number of times your ad is being shown is known as Click-through rate (CTR).
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- Clickthrough rate
- The number of times people click on a link such as a search engine listing or a banner ad is click through rate.
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- Client Manager
- The one who performs the everyday service of running and optimizing Ad Words accounts on behalf of the client is know as a Client Manager.
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- Cloaking
- Cloaking is a technique in which the content presented to the spider is different from that of those that is presented to that of user’s browser. This method is often used as a trick for search engines to rank sites for a higher ranking.
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- Cold Fusion
- This is a web scripting language mostly centered around database access. It has limited capabilities. Cold Fusion program files are saved on the web server with a .CFM file extension.
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- Combination
- A combination is a solitary description of your test page that users will observe while your experimentation is running.
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- Content Provider
- The one who provides media info for online distribution is known as a Content provider.
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- Control Center
- Control Center is the one that provides online interface for your account.
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- Conversion
- Conversion is the process of changing a person who visits a site into a customer or at least taking that visitor a step closer to customer by convincing or attracting the visitor.
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- Conversion Rate
- the rate at which visitors who visit a site get converted to customers or atleast are moved a step closer to customer acquisition is called Conversion rate.
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- Conversion Page
- The page when reached by a user, denotes business outcomes for you, such a page is know as Conversion Page.
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- Conversion Rate Range
- The term in your reports that refers to the variations in the range of conversion rates for every amalgamation that we expect is known as Conversion Rate Range
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- Conversions / Visitors
- The term that corresponds to the total number of guests who contacted the conversion page following the viewing of the test page is known as Conversions / visitors
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- Conversion Tracking
- A tool that is used to measure the conversions in you ads and eventually assist you to identify how efficient your Ad Words ads and keywords are working for you is known as Conversion Tracking.
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- Conversion Types
- The varying type documented in the list of generated code, permitting you superior specificity in your conversion gauges is termed as Conversion Types.
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- Cookie
- Cookies are unique identifiers that isolate the particulars of a visitor from others during a visit and subsequent visits. These are information placed on a visitor's computer by a server.
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- Copyright
- Copyright gives the possession rights. It gives someone the exclusive authorship of something made and authored by them and also imposes punishment on those who infringe on this specific right.
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- Cost / Conversion
- The entire cost divided by the full amount of conversions made is represented as Cost / Conversion or cost per conversion.
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- Cost / Transaction
- The total asking price divided by the total amount of transactions is known as Cost / Transaction.
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- Cost Per Action
- This is the price paid for a particular action like signing up for an e- newsletter, entering a contest, registering on the site, etc.
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- Cost Per Click
- This is the price paid for a clickthrough to one’s landing page.
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- Cost Per Thousand
- This is the price paid for a thousand impressions.
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- CPM for Audio Ads
- CPM plunks for cost-per-thousand impressions. The CPM for Audio Ads is dependent on objective impressions.
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- Cross-channel Conversion Tracking
- Cross-channel Conversion Tracking is known a tool that is used to examine all your online advertising channels through your Ad Words account.
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- Crawler
- A computer program that automatically gathers and classifies information on the net.
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- Cross linking
- Cross linking is the process of different sites linking to each other.
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- CSS
- Cascading Style Sheet. This is particularly used to manipulate and affect the design of a webpage.
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- CTA
- Content Targeted Advertising. This is done for non-search engine websites which places PPC ads on content pages.
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- Customer Identification (Customer ID)
- A unique 3-part numeric that is being allocated to each Ad Words account-holder for recognition reason is known Customer Identification (Customer ID).
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- Custom error page
- This is a feature of most server softwares that replaces default error messages with ones you create.
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