Key phrase (keyword phrase)

A search phrase made up of keywords or phrases of two or more words is called as keyphrase.

Keyword

A word that a user uses to find relevant web page or web pages. If a keyword appears anywhere in the text of your web page, your page will appear in the search results.

Keyword density

the number of times or the density by which a particular keyword appears on a web page. The more times that a given word appears on your page , the more importance that word is assigned by the search engine.

Keyword Funnel

The relationship between various related keywords that searchers search for. Some searches are particularly well aligned with others due to spelling errors, poor search relevancy, and automated or manual query refinement.

Keyword Matching

Keyword matching is the process of selecting and providing advertising or information that match the user's search query.

Key Performance Indicators (KPIs)

KPIs help organizations achieve organizational goals through the definition and measurement of progress. The key indicators are agreed upon by an organization and are indicators which can be measured that will reflect success factors. The KPIs selected must reflect the organization's goals, they must be key to its success, and they must be measurable. Key performance indicators usually are long-term considerations for an organization."

Keyword popularity

The number of searches done by Internet users of a given keyword during a particular period of time.

Keyword prominence

The prominence of a given keyword in the HTML source code of a web page is the keyword prominence.

Keyword research

This is done to identify keyword popularity for relevant keywords for the purpose of identifying the best keywords to target for high and better search engine rankings.

Keyword-rich

When a given page or part of text is full of good keywords that helps for higher ranking of the page in search engines, it is called as keyword rich.

keyword spam (keyword stuffing)

Inappropriately high keyword density.

Keyword stuffing

stuffing a larger amount of keywords into the copy and the HTML in such a way that it detracts from the readability and usability of a given page is called as stuffing. It is done basically for the purpose of boosting the page's rankings in the search engines. This includes hiding keywords on the page, comment tags, etc.

Keyword Stemming

stuffing a larger amount of keywords into the copy and the HTML in such a way that it detracts from the readability and usability of a given page is called as stuffing. It is done basically for the purpose of boosting the page's rankings in the search engines. This includes hiding keywords on the page, comment tags, etc.

Keyword stuffing

To return to the root or stem of a word and build additional words by adding a prefix or suffix, or using pluralization. The word can expand in either direction and even add words, increasing the number of variable options.

Keyword Targeting

Displaying Pay per Click search ads on publisher sites across the Web (see also Contextual Networks) that contain the keywords in a context advertiser's Ad Group.