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- Off-page Elements
- Elements that are not within the direct control of the web site developer is called as off page elements or factors. They play a bigger role in determining search engine ranking. Search engines are relying more and more on these elements when determining ranking because they are more defiant to spamming or abuse.
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- On-page Elements
- On page elements are those within the direct control of the web site developer and these determine search engine ranking. Examples of on-page factors include META tags, page text, title tag text, site link structure etc.
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- One-way Links:
- the type of links powerful in doing the link popularity are called one way links. These are not reciprocated links i.e. no link exists to the web site that is doing the linking.
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- Open Directory Project
- Open Directory Project is also called DMOZ which is a very large directory run by volunteers. This is used by many websites on the internet.
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- Overture
- The original leader in PPC Engines, now owned by Yahoo! Delivers PPC results to many search engines.
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- Optimization
- This term refers to the process of modifying and marketing a website for higher rankings in search engine results.
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- Outbound Links
- Outbound link is a link on your web page that links to another site.
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- Optimized content
- this is the content which has great importance due to the amount and placement of relevant keywords and keyword phrases. Search engines rank sites with optimized content.
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