Pagejacking

This is the process of stealing web page content which ranks high, from another site and copying it on your site inorder to increase the page’s rank. Pagejacking is strongly discouraged by search engines.

PageRank

Google uses a weighted form of link popularity called PageRank™. This is a score assigned by Google to every web page using a special mathematical algorithms.

Paid inclusion

The method of paying a search engine to have your web pages included in that particular search engine's index page.

Paid placement

Inorder to show yor listing show up in the higher position, you pay search engines. These listings are usually called as sponsored listings.

PPA (Pay Per Action)

Very similar to Pay Per Click except publishers only get paid when click throughs result in conversions.

Pay-per-click (PPC)

a pay-for-performance pricing method were advertising is priced based on number of clickthroughs.

Pay for Performance

Payment structure where affiliated sales workers are paid commission for getting consumers to perform certain actions.

PDF

Adobe's Portable Document Format is a file format that gives the page as intended regardless of the computer used. PDF is use for for creating documents that will be printed and instead of HTML when the content creator wants direct control over the display of the document.

Penalty

Search engines prevent some websites suspected of spamming from ranking highly in the results by banning or penalizing them. These penalties may be automated algorithmically or manually applied.

Personalization

Altering the search results based on a person's location, search history, content they recently viewed, or other factors relevant to them on a personal level.

PHP

PHP is the most popular open source programming language for building dynamic web sites which can be used to write server-side programs that access databases.

Poison Word

Words which were traditionally associated with low quality content that caused search engines to want to demote the rankings of a page.

Pop-under

An annoying pop-up that appears underneath the active web browser window.

Pop-up

A web page that displays within a new web browser window is called as Pop-up. Pop-ups are often used for promotions, ads, email newsletter, invitations, etc.

Pull-down list

Pull-down list is one which the user chooses from a list of items. This is usually displayed with the first item within a box.

Portal

Web site offering common consumer services such as news, email, other content, and search.

Precision

The ability of a search engine to list results that satisfy the query, usually measured in percentage. (if 20 of the 50 results match the query the precision is 40%)

Profit Elasticity

A measure of the profit potential of different economic conditions based on adjusting price, supply, or other variables to create a different profit potential where the supply and demand curves cross.

Proximity

A measure of how close words are to one another.

Pay Per Call

A model of paid advertising similar to Pay Per Click (PPC), except advertisers pay for every phone call that comes to them from a search ad, rather than for every click-through to their web site landing page for the ad. Often higher cost than PPC advertising; but valued by advertisers for higher conversion rates from consumers who take the action step of telephoning an advertiser.

Personas

These are "people types" or sub-groups that encompass several attributes, such as gender, age, location, salary level, leisure activities, lifestyle characteristics, marital/family status or some kind of definable behavior. Useful profiles for focusing ad messages and offers to targeted segments.

Podcasts

"A podcast is a media file that is distributed over the internet using syndication feeds, for playback on portable media players and personal computers. Like 'radio,' it can mean both the content and the method of syndication. The latter may also be termed podcasting. The host or author of a podcast is often called a podcaster."

PPC Advertising

Acronym for Pay-Per-Click Advertising, a model of online advertising in which advertisers pay only for each click on their ads that directs searchers to a specified landing page on the advertiser's web site. PPC ads may get thousands of impressions (views or serves of the ad); but, unlike more traditional ad models billed on a CPM (Cost-Per-Thousand-Impressions) basis, PPC advertisers only pay when their ad is clicked on. Charges per ad click-through are based on advertiser bids in hybrid ad space auctions and are influenced by competitor bids, competition for keywords and search engines' proprietary quality measures of advertiser ad and landing page content.

PPC Management

The monitoring and maintenance of a Pay-Per-Click campaign or campaigns. This includes changing bid prices, expanding and refining keyword lists, editing ad copy, testing campaign components for cost effectiveness and successful conversions, and reviewing performance reports for reports to management and clients, as well as results to feed into future PPC campaign operations.

Panda Update

Google Panda is a change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results. CNET reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising. This change reportedly affected the rankings of almost 12 percent of all search results.

Penguin Update

Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines by using now declared black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, and others. Unlike PageRank, however, Google makes all updates to this algorithm public.

 

 

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