| |
 |
|
| |
|
-
- Search Engine
- A web site that offers its visitors the ability to search the content of numerous web pages on the Internet. Search engines periodically explore all the pages of a website and add the text on those pages into a large database that users can then search. With a search engine, publishing web pages that incorporate relevant key phrases, prominently positioned in particular ways, is critical. Contrast this with directories, which don't siphon content out of the HTML of a site's constituent pages, but instead are comprised solely of site names and descriptions written or edited by human reviewers.
-
- Search Engine Marketing(SEM)
- Strategies and tactics undertaken to increase the amount and quality of leads generated by the search engines. Short for search engine marketing. This refers to a more encompassing search engine strategy which includes search engine optimization and use of PPC Engines to maximize ROI from search engines.
-
- Search Engine Optimization(SEO)
- Strategies and tactics undertaken to improve web pages so they gain a higher ranking in the searchengines.
-
- SERP
- Short form search engine results page, SERPs are the actual results returned to the user based on their search query. The SERP is otherwise known as the Search Engines Results Page.This is the page that users see after typing their search query into an engine. Since conversion starts at the SERP,it is an important job of the search marketer to obtain strong call-to-action listings that entice the click.
-
- Sandbox
- Many SEO experts believe that Google 'sandboxes' new websites.Whenever it detects a new website,it withholds its rightful ranking for a period while it determines whether your site is a genuine,credible,long term site.It does this to discourage the creation of SPAM websites (sites which serve no useful purpose other than to boost the ranking of some other site).Likewise,if Google detects a sudden increase (i.e. many hundreds or thousands)in the number of links back to your site,it may sandbox them for a period.
-
- Site Map
- A single page which contains a list of text links to every page in the site(and every page contains a text link back to the site map).Think of your site map as being at the center of a spider-web.
-
- Search Engine Positioning(SEP)
- Strategies and tactics undertaken to increase a site's rankings in the search engines for particular keywords.
-
- Search Term
- A word that a user uses to find relevant web page or web pages. If a keyword appears anywhere in the text of your web page,your page will appear in the search results.
-
- Session
- An instance of an Internet user accessing your web site for a length of time, then leaving.During a user session any number of pages may be accessed.
-
- Sniffer Script
- A small program or script that detects which web browser software an Internet user is using and then serves up the particular browser-specific cascading style sheet to match. Sniffer scripts are also used to detect whether a user has the Macromedia Flash plug-in installed, and if so, a Flash version of the page is displayed.
-
- Spam
- Spam is an Internet term for unsolicited commercial email. This often puts people in trouble by false appeals.
-
- Spamdexing
- This is the process of manipulating a search engine's pages to increase the chance of a website being placed higher in the search engine's results.
-
- Spamglish
- Keyword-rich content which is often meaningless. Spamglish includes keyword repetition just to increase the page's position in the web page.
-
- Spamming
- Spamming refers to using different unethical tactics to achieve high search engine rankings. Such spamming tactics include bulk submitting spamglish. It will contain spamglish pages.
-
- Spider
- Spider is also known as a crawler or bot. Spiders are computers used by a search engine to periodically explore your web site.
-
- Spider Trap
- Spider trap is a loop that a spider may get caught when it explores a dynamic site. This happens when the URL of a site keeps changing and the spider finds it difficult to determine the page, say for exaample, and the home page, which has already ben indexed.
-
- Splash Page
- A home page devoid of content in a great part is called as Splah page. Splash pages make the user wait before they get to any meaningful content and also damage search engine rankings.
-
- Static
- Static means that the web page was not created dynamically from a database, but created and saved as a pure HTML file.
-
- Stop Character
- Certain characters confuse or stop search engines as to whether the page is a static or dynamic one for fear of spider traps. The characters include, ampersand (&), equals sign (=), and question mark (?).
-
- Stop Word
- Certain words, such as "the," "a", "an," "of," and "with," that are ignored by search engines because they are meaningless and common and they do not bother including them in their index, or database, of web page content. So, the stop words are not considered as if they are on your pages in the first place.
-
- Streaming Media
- Streaming video is the audio-visual content that is played as it is being downloaded. Thus, an Internet user does not have to wait for a video clip to download fully as it allows watching the clip as the footage downloads.
-
- Submitting
- Submitting means submitting a web page address to a search engine with an intention of search engine indexing it.
-
- Supplement Pages
- Supplement pages are pages which are indexed in google and exist only when searching for a particular thing. They are shown in the search result pages. These pages provide additional information about the particular search term.
-
- Search Engine Friendly
- A search engine friendly web site is one which has quality and meaningful content, that which is easy to navigate, and also which is easy for search engines to rank.
-
- Scooter
- The name of the AltaVista search engine's spider.
-
- Slurp
- The name of the spider used by Inktomi.
-
|
| |
|
|
| |
SEO
|
Link Building
|
Our Company
|
Web Design
|
Services
|
Articles
|
SEO Tools
|
Sitemap
|
 |
| | |
Search Engine Genie is an Ethical Search Engine Optimization Company Specializing in Search Engine Marketing, Search Engine Promotion and Search Engine Ranking Services.
|
|
|
|
