Archive for September, 2008
2 steps Website Marketing Made Easy
Promotional Articles & Repetition
If possible, you want to release a few promotional articles, at the very least. Timing is important. For example, if all you have is three articles currently, space their release. Don’t release them all at once. Promotional Articles can be fast acting. Yet, it really depends on the market the article is geared toward and how well it is written. I have seen my articles end up on other websites within hours of release.
Once released, the search engines will begin to pick up the fact your article is on other indexed websites. When this happens, your back links go up, which can continue for quite some time. Without a doubt, you’ll discover the process for releasing promotional article to the world quite simple. At my website, JasonAMartin.com, there is an article all about how to do this.
Further Linking
Once you have allowed a little time to pass after step three, your website will begin to take hold. When it does, it’s time to seek solid links on other websites. Stick to websites that are either on the same topic or related. For example, if you owned a website that sold cheese, receiving a link from a website that sold motor oil wouldn’t be beneficial. However, receiving a link from a website about cheese or wine would.
As time permits, search for smaller websites in your field, then see if they sell advertising on their front page for a small fee. For example, one night I found a website, which was set up decently in the search engines and was on the same topic as one of my websites. The site offered a homepage text link for $2 per week. I not only received a nice link to help my search engine status, but a possibility for highly targeted traffic as well. The Internet is full of on-topic websites for you to locate for potential profitability.
Analyzing Visitor Traffic
Log analysis can help you determine:
- Number of visitors who come to your website
- Number of pages viewed
- Average amount of time spent on your website
- Most frequently viewed pages
- Terms visitors type into commercial search engines to find your site
- Terms visitors type into your search box to find information on your site
- Top entry websites (where your visitors came from)
- Top exit sites (where your visitors went when they left your site)
- Most popular browsers used by your visitors
What are Sitemaps?
Sitemaps is a simple way for webmasters to tell search engines about various pages on their sites that are accessible for crawling. In its simplest term, a Sitemap is an XML file which lists URLs for a site all along with additional metadata about all URL (when it was finally updated, how often it typically changes, and how significant it is, relation to other URLs in the site) so that search engines like Google, Yahoo, Msn etc can more astutely crawl the site.
Web crawlers generally discover pages from links inside the site and from new sites. Sitemaps supplement this information to permit crawlers that support Sitemaps to pick up every URLs in the Sitemap and study about those URLs using the related metadata. Using the Sitemap protocol does not assurance that web pages are incorporated in search engines, but provide hints for web crawlers to do a superior job of crawling your site.
New Website Marketing Made Easy
Preparation
Before going out to proclaim the glory that is your website, first make sure it’s in tiptop shape. Was your website carefully and professionally constructed? That includes content copy. It’s vital that your copy (the text on your website) be written well, including a logical flow, clarity, good sentence structure, wise word choices and proper grammar/punctuation. Studies reveal the average Internet visitor is getting more sophisticated and expects features, such as proper language use (whether English or another language). Fail in this area and you’ll lose business. It’s that plain and simple.
Now that your copy is humming, how is your search engine optimization? Did you at least look into some basics? Search Engine Optimization is the act of making your website search engine friendly and more likely to appear under the keyword phrases appealing to your targeted audience. While it can be a complex process, the basics should include having your pages search engine friendly, containing some keywords to attract your target audience. Once these two components are satisfactory, you’re ready for the next step.
Links
Your website needs links. Today, even a simple link exchange can be complicated. Many website owners don’t want to reciprocate links with a new website. So how can you advance if you can’t get links? Thankfully, there are alternative solutions. When you’re first starting out, don’t spend too much time trying to find websites willing to link with you. Instead, work on establishing yourself first.
Today’s Internet world revolves around content. Website owners across the globe are just waiting for free content from people like you. So the best way to gain links to your website in bunches is by providing content to other websites–also known as “promotional articles.” These articles offer other website owners something of value. The result? Your new website receives many one-way links from other websites easily.
Naturally, your article needs to be written well to succeed. Simply throwing words down on paper doesn’t cut it. The better your article is written, the more it will appeal to website owners. In the end, you’ll glean more worldwide coverage, which is what you want. Not a writer? No problem. You can visit PromotionalArticles.com and have promotional articles professionally crafted for you. Simply slap your name on them and away you go. And even if you’ve written your own article, I strongly suggest using their editorial service. As every good writer knows, all writing should be professionally reviewed and polished by a savvy editor before publication.
Review reciprocal links regularly
Importance of review link
- Broken or dead links drive people away. Users will leave your site to look for the information elsewhere and may not return.
- Broken links keep search engine spiders from properly indexing your site.
- Broken links and code errors make your site look bad and confuse your visitors. It gives the impression that you are not actively maintaining your site.
- Even if links aren’t “broken,” they may no longer be relevant or appropriate. URLs sometimes change hands and may no longer be providing the same original content as before.
Implementation
Here is additional guidance from the Federal Web Managers Council to help you implement this requirement.
- Establish a process and schedule for reviewing existing links to make sure they work and they still add value.
- Review links monthly or quarterly, at a minimum. If you have a large number of external links (for example, a “portal” site), you should review links more often.
- Include the review schedule in your linking policy.
- Consider purchasing or developing an automated link checking tool. Search the web for “automated link checker” to see what products are available.
Top Rankings In Search Engines?
Despite of this fact we all, who are involved in Internet Marketing, do our best to reach top positions in search engines, knowing that this is almost a guarantee for getting visitors – for making sales. But to believe that just a top ranking will stay as guaranteed asset for ever, is too optimistic. Top rankings are a very good thing but, you can never have 100% control over your position. Therefore, if one day you reach a top position and visitors begin to flood your site, – keep in mind – your position lays in the hands of the search engines leading personnel.
When I say search engines, I am talking the major search engines. Google, Yahoo, MSN.
More than 80% of all searches worldwide occurs through them, which means, your site will get more traffic from Google, Yahoo or MSN as from all the other search engines together. This major search engines, Using their leading position, are creating the “Internet laws”, making you a hard time in optimising your pages for high ranking. The page rank, how you know, is calculated through periodically changing algorithms. remember Googles “Florida Update” from October 2003 , when many sites lost their top position and hundreds of thousands of dollars with it, because of a totally new algorithm.
Analyzing Web Logs & Visitor Traffic
Log analysis can help you determine:
- Number of visitors who come to your website.
- Number of pages viewed.
- Average amount of time spent on your website.
- Most frequently viewed pages.
- Terms visitors type into commercial search engines to find your site.
- Terms visitors type into your search box to find information on your site.
- Top entry websites (where your visitors came from).
- Top exit sites (where your visitors went when they left your site).
- Most popular browsers used by your visitors.
Link Popularity
Link popularity consists of:
- Number of links
- Quality of links
- Number of times people click on links to your site
- How long end users visit your site
- How often people return to your site
In other words, do your site visitors:
- Continue navigating your site?
- Link to your site?
- Bookmark your site?
- Return to your site?
Factors That Affect Popularity
- Substantial and unique content
- How other sites are linked to your site (anchor text)
- Site usability
Master the Art of Text Link Exchange
To master the art of text link exchange, initially we must understand exactly what is a the meaning of back link? A back link is a hyperlink on a website that point to the other. The total number of websites hyperlinking to a particular website is called back links. Link Exchange as the name implies is the method of exchanging text back links in two or more websites to enhance the link popularity of the websites that is involved. The techniques of Link Exchange if done correctly, further boost the Page Rank as well as search engine ranking of a website.
How to locate a Website for Link Exchange
Finding a pertinent web site for exchanging link is not such a tough thing to do. You can merely Google ‘submit URL link exchange’ and you will find a list of websites that ease quick link request submission. ‘Submit URL’ is in fact a faster means of performing web site link exchange but the catch here is to idiom a personalized link exchange request in such a way that it yield you higher conversion. If you have finished all things right and manage to get pertinent one way text link exchange, you can anticipate your website rankings to fire up.
Things to kept in Mind while Exchanging Links
There are few things that you should be kept in mind if you get optimum advantage from the link exchange. Firstly you must only exchange links from industry pertinent websites. If you are a traveling website, only travel link exchange will enhance your rankings for travel linked keywords. In addition, keep a check on the number of reciprocal links on your website. Needless to utter, also make certain the text links comprise the target keywords in anchor text.
The Best Internet Marketing Techniques
The Internet offers many means of affordable marketing, often with full-color imagery to go along with text. And multimedia components add some spice to the mix and increase online visitors and purchases. Here are some top Internet marketing techniques to help increase your sales and income.
1. DIRECTORY – Create your own directory on a specific industry topic, placing your own ad or banner along the top. Then invite others to add their website links via a link exchange program, listing themselves in your directory. This will result in lots of free advertising for you as your directory expands with links across the World Wide Web. Enter “link exchange software” into your favorite search engine for help with setup.
2. TEACH A COURSE – Write out a simple step-by-step instructional class in your area of expertise. Then break it up into smaller segments and set them up in an auto responder as email messages with your ads included at the top and / or bottom of each message. Invite website visitors to sign up through on online form or email subscription address offered through the auto responder service. Then as people sign up, they will learn more about you and your products and services.
3. EZINE EBOOK – Forget about small daily or weekly e zines. Try publishing one large monthly e-zine as an e-book format, preferably an Adobe .pdf file. Include a large number of articles with each issue and regularly featured areas like inspirational quotes, industry tips, favorite sites and advice from the pros. Also insert full-color graphics, multimedia components like audio file links, if you like, and ads. Then you can charge a monthly rate, with an annual discounted package purchase, and sell advertising spots.
4. TIP OF THE DAY – Set up your own Tip of the Day targeting your own area of expertise, relating to your own products and services. You can set it up on your website in a targeted box, via auto responder, a blog, an RSS feed, an audio file or others means of communication. Add your own ad along with your tip for whichever product or service you want to target or maybe even your own online store for all. This will gently remind your target audience where to go to learn more.
In summary, by using Internet Marketing techniques customized to fit your own products and services, you can reach out and increase your website traffic and purchase opportunities. Internet marketing can mean a more affordable way to grow your business.