Role of Keywords in Link Structure

In order to improve your web pages’ ranking and visibility in the eyes of Search Engines you also have to use the right stuff in your links and not only developing links well.

Normal link structure in HTML page
< a href=”siteurl” title=”some text” rel=”nofollow” >anchor text</a>

Apart from other properties related to “anchor tag”, the following tags are essential in a link structure:

1. Title
2. Anchor text
3. Rel

Title and Rel properties:
The property “title” (displays a tool tip like text while moving the mouse over the link) is used to specify additional information on a link and the “rel” property is used to determine the link (may be external or internal) should be followed or not by a search engine spiders to crawl your pages. When the “rel property” is not set to “nofollow”, the search engine spiders will try to follow the links on the page and it will make a way to crawl new pages.

Anchor text:
Search engines use the anchor text to remember the target pages. If we use our anchor text with care the target page will get advantage being tagged in the search engines and a particular anchor text will become “keyword” if you use it in a consistent way.

You can get a lot of weightage in search engines point of view, when you build many links pointing to your site using that “keyword” and the results in search engines will be fine.

“Keyword” is a special word which is used to differentiate your site or a single page with others – frequently used to obtain visibility with users and search engines.

Conclusion:
From the above, you came to know about the importance of keywords in the link structure. Make search engines to utilize your keywords to reach your site and get more traffic.