Influence of Google on search results Title

Matt Cutts, head of Google’s webspam team posted a video regarding why Google disregards your title tag and use something else in the search engine result page. Actually Matt Cutts suggests that the title tag must be in such a way that it matches the search query of the users.  A perfect title tag is not only displayed in Google search results page but also drives higher traffic to your site. Thus benefits both the user and the site owner.

Matt Cutts emphasizes some criteria that Google usually considers while deciding if they should use the same title tag. It should be relatively short phrase relevant to your query. And also should have good description of the page in accordance with the site. If your title fails to match the above mentioned criteria, then Google fixes the title tags based on:

1. The content of the page
2. The anchor text links to your site
3. May also use the open directory project

Reference: https://www.youtube.com/watch?v=L3HX_8BAhB4

Google slaps PostJoint network following MyBlogGuest

Guest Blogging in simple terms means presenting your blog post on someone else blog. Guest blogging was actually a handy tool to enhance the site traffic. Currently guest blogging has grown as a link building technique. Recently Google started penalizing the guest blog networks that are built mainly for seo.

Initially Matt Cutts, the head of Google spam team declared number of statements quoting that the guest blogging networks will be penalized. Here is Matt Cutts tweet on penalizing guest blog:

Following the announcement, there was a tweet from Ann Smarty confirming that MyBlogGuest was on the hit.  Just in next few days, PostJoint, the next foremost guest blog network was on fire.

As we all know, the bloggers involved in MyBlogGuest were penalized so it’s very possible to happen with the PostJoint. Even though there is no confirmation, it is still expected that the bloggers in the PostJoint network will be penalized.

Understanding Matt Cutt’s Quality link building in a paraphrased version

This article is a summary of authorized link building tips gathered from the top picks of Matt Cutts videos and statements. Each of these tips are presented in a simplified version to provide a better insight of what Matt Cutt link building strategies point to.

When you have the stuff you stand out of crowd

If you want to stand out of the crowd you need to be unique and should have the stuff that everyone looks out. The same is applicable for building backlinks to websites that makes it to appear on the top of Google’s search says Matt Cutt.  The ‘stuff for website’ here refers to the quality content that outranks your competitors and makes your site stand ahead in search results.  Build sites with quality, unique and useful content and people will automatically start linking to your site. If your site has the stuff that others are looking for obviously they end up their search at your site.

When you are an expert you will be known by all

If you are an expert you will be known by all for your expertise. Similar is the case with building backlinks to your site. Share your knowledge by engaging yourself in a community such as online discussion forums, blogs, twitter etc. Building relationship by participating in community can influence audience that spread out your message throughout the Internet World resulting in driving authority links back to your site. But ensure that your skill should be used appropriately. Share your knowledge relevant to the community that is valuable to the users who are looking for it.

When you give you get something in return

When you offer something free to someone you will get something in return such as their blessings or a delight. Likewise you can earn quality backlinks to your site by giving away something for free that is valuable to someone. It could be anything that the community will find valuable such as chrome or a Firefox extension, a part of an open source software etc.  Your freebie should be valuable to the targeted community and obviously they will start talking about it and linking to you.

When you have something that someone deserves. Share it.

If you have something that you think will be useful to someone else than start sharing it. Share or promote your stuff over the internet so that one who in need of it gets it. This can help to drive enormous traffic to your site and attracts links. You can make use of social media networks or email networks to share your stuff among the internet community.

Have your presence wherever others need you

When you are the answer of someone’s search then make your presence at the most possible areas of search mode. In this way people will find you and start approaching you for their queries. In the same manner you can attract others to your site and build backlinks by having your sites presence in high quality valuable directories or sites.

Tags: SEO news

Matt Cutt says – Google handles 404 and 410 error pages in different manner

In a recent video, Google’s head of search spam “Matt Cutt” answers a question about how Google handles 404 and 410 error status code.

Here is what he conveyed:

What is 404 and 410?

He initiated the answer by explaining what a 404 and 410 actually mean to Google. These are HTTP status codes sent by the websites, whenever a browser or a Google bot request for a page.

Google make use of these status codes to determine whether the page was not found or is permanently gone.

How Google treat when it encounters a 404 and 410 error status codes?

Matt Cutt says that Google handles 404 and 410 error pages in different manner.

During the crawling process if Google bot encounters a page and sees a 404 then they keep that page protected in their crawling system for 24 hours. This is done to avoid the removal of the page when the 404 error was unintentional.

With a 410 status code Google believes that the page has gone permanently and will never return back. In such cases Google treats a page with 410 as an error.

“Penguin impacts have different levels” Reveals Matt Cutts tweet

The Google’s penguin update released on April 2012, that penalizes sites for building unnatural backlinks has been putting webmasters in a great mourn.

The penguin updates has wiped off many sites from the face of Google and some are thrown at the verge of extinction. The reason is quite simple and has been revealed by Matt Cutts in a recent tweet to one of the webmaster.

Matt Cutt tweet revealed that there are different levels of penguin algorithm we can say it as low, mild and heavy.

Here is the Matt Cutt’s tweet to webmaster:

In his tweet he recommended the webmaster to carry on his backlink cleaning process as he still sees a mild case of Penguin there.

It means penguin algorithm of Google does not affect all sites equally; the impact depends on the extent of unnatural backlinks.

So the impact of penguin update on a site can be a lot or a little or somewhere amid. The tweet is very interesting and reveals that the impact of penguin algorithm varies with sites backlink quality. But it is hard to conclude that only cleaning up backlinks can get out your site from penguin algorithm.

Recovering strategies for unnatural link building penalty

It is quite painful when you see a notification of a manual action for unnatural links from Google in your Google Webmaster Tools account. It has become a common and a troublesome issue among the webmasters after Google’s unnatural link penalty changes. How to recover from this? The most important solution that everyone is eager to implement to recover their site. The answer is quite easy; by just following simple guidelines and working hard to take a prompt action can solve the issue to a great extent.

But before we move forward, identify the links that cause the trouble. Google does not provide an insight view on the unnatural links which penalized the site.

Here are a few examples which assist you to analyze the offensive links pointing your site:

• Trading Links: This includes buying and selling “do-follow” links simply to boost rankings.
• Extreme link building: Involved in excessive link building campaign just to enhance the site rankings.
• Linking to spammers: Linking to low quality and unrelated sites in an effort to manipulate page rank. This includes links from low quality and spammy directories and bookmarks and forums that just created to provide room for submitting links.
• Excessive footer links: Excessive footer links and links from blogroll and article directories.

Let’s move forward to remove this links:

Once you have an idea of the unnatural links you can start cleaning up them, in other words taking action to remove all those spammy and low quality links.

Get a list of all your links from your webmaster tool and make a separate spreadsheet of the unnatural links as you identify them. Removing unnatural links can be done in the following 3 ways:

• Removing links that are under your control
• Removing links by contacting other webmaster
• Removing links with disavow tool

Removing links that are under your control

The best place to start is collecting and removing links that are under your control. This includes links of low quality and spammy article directories, bookmark sites, profile sites, forum and blog comments and excessive footer links that just created as brook for submitting links. If you have set up links from any of this and you have direct control over, you should remove or edit them. This step of link removal process works up faster than any other ways and you can see the results immediately.

Removing links by contacting other webmaster

This step works little bit slower than the preceding as it depends on your approach and the webmaster you reach for. If during your link building campaign, you have obtained links from unrelated or low quality sites or blogs you can remove them by contacting the webmaster to do so.

It’s a fluky process. Try to approach them in a way that makes the job easier for them to carry out. Don’t give up with the first try, remind them frequently until your job is done. When done right it has the second highest possible ways to get success in your unnatural link removal process to recover your site.

Removing links with disavow tool

Disavow tool – the biggest gift of Google to the SEO community and to the webmasters who were suffered by the unnatural link penalty. This tool can be very useful to add success to your unnatural link removal campaign where you cannot implement the above mentioned steps. By making use of this tool webmasters can explicitly submit links to Google that they consider unnatural backlinks to their site. Google treats all the links submitted using disavow tool as no-follow links. Though it works slowly and takes time to bring up the change, when used appropriately it can boost up your site recovery process.

So it needs a simple understanding and patient to be successful in recovering your site from the penalty of unnatural link building.

Matt Cutt’s Link building advice to stay ahead on Google

For the past two years, Google has been updating its algorithm and has reframed with many changes. Despite the updates, link building still plays an important role in your site’s rankings. The only new is the strategy that we use to build backlinks. Link building is one of the most powerful criteria that determine your website visibility on search result.

In the present epoch of Google updates, the right link building has a Herculean effect on the organic traffic yet to come. Negative link building strategies can wipe off your site’s visibility from Google.
Here are some of the Link building advices by Matt Cutt’s to stay on the good side of Google. Following these guidelines can help you to survive long within Google’s strict guidelines.

Using a 301 Redirect is Safe Says Matt Cutt

Sometimes you need to change the URL when you are moving to a new domain or simply while changing its appearance in search results. There are no issues if the page does not have any backlinks. In case if the page has huge backlinks and brings a significant amount of traffic, using 301 redirect is the best solution to curtail down the damage caused by modifying the URL.

A 301 redirect automatically directs users from the old URL to the new one thereby preserving the link juices you had from inbound links pointing to the old URL. So it is always safe to use a 301 redirect to gain the power of your old URL, says Matt Cutt.

Say No to Unnatural Link Building

Link building works great when done right. Building backlinks through unnatural way has the ability to harm your site to a wide extent that it takes years for you to recover. Google penguin update was made mainly to penalize sites that build backlinks just to boost their sites through unnatural ways.

The Penguin update of Google has vanished a number of sites from the face of Google for building inbound links in an unnatural way. Google has crushed a number of link networks that offers paid links to users. Matt Cutt recently let everyone know that Google is penalizing sites that build links violating Google algorithms.

Build links that give long term visibility in Google and not the one that vanishes away your site from the face of Google.

Use the Disavow Tool Appropriately, Yet it may not fix all issues

Sometimes during your link building campaign you might unknowingly get linked to low quality sites. In certain situations, to minimize the damage you can use Google’s disavow tool to unlink your site from those low quality sites. Matt cut says once you have identified the backlinks that points from a low quality site go ahead and use the disavow tool whenever you want. He has also mentioned that disavowing all the low quality sites won’t fix all your issues. You should try some alternate ways to remove all those links manually by approaching assistance from a webmaster. The more effort you put to remove the bad backlinks, the more it helps to recover from Google’s penalty.

Limited Guest Blogging

In recent years, ‘Guest Blogging’ being one of the natural ways of building backlinks, is acquiring more popularity among the website owners. This became the reason for many issues to emerge. It has become too popular that it has made Google to take a notice of everything that you do too much.
Matt Cutt says, to stay on the safer side of Google, ‘Guest Blogging’ should be moderated.
It means you should not rely completely on this to build backlinks for your site; instead your link building should be as diverse as possible.

The certain things listed below need more attention when it comes to ‘Guest Blogging’:

•    Verify that the guest post site is a high quality site.
•    Guarantee that your guest post content is cent percent original and worthy to the readers.
•    Be sure of using natural anchor text to get backlinks to your site.

When done moderately with attention ‘Guest Blogging’ will have no chances to harm your site.