Steps for writing a good Link Building Letter

Most often what we do for a link building letter is either we write a formal letter of our own style or we copy someone’s letter. But still that sounds to be a formal letter referring a formal letter mainly when you send the same letter to several sites handled by the same webmaster. Let your letter be unique from others. The very first thing to be concerned of when writing a link building letter is the subject of the letter.

Unfortunately, not all the mails sent by you are read. As the personal filtering systems get better, the chances of your message getting received declines. Hence it is necessary to pay attention to your subject, as you REALLY want to get your mail read by someone you have never contacted before and you also need them to at least give your message body a couple second glance.

Give the actual purpose of the letter in the subject line for that don’t use subjects like Trading links or trade links? Free links etc. Just mention regarding what and which site you are contacting a person in brief. Make an analysis on how to increase the open rates of your email.

Not only the subject line but also other potential elements that appear in the headers of an email and get displayed in a reader’s inbox requires an attention.

Then comes the actual body of the letter, if you own a website, surely you would have seen some annoying requests for links that usually go something like this:

Dear Webmaster,

I need link in pr3+ of any yyy site.

If you have my requirements, kindly add my link info given below :
Url :
Title:

I can put your link details on my sites :
(Url) pr2
(Url) pr2

Please add my sites information on your site and mail me, your link will add within 12 hours.

We will be glad to see our link at your site and have you as our links partner. It will be appreciated if you can send us the exact location of our link.

Waiting for your positive reply
XXXX

This was a link requisition letter that I received recently for my site. Such letters whether for link building or link exchange, with no doubt goes to trash. So have your body neatly presented unlike this one.

• Start your letter by describing what you found interesting in their site and what has made you to request them a link.
• Then describe the pages for your site and the page that you want them to link to.
• Also mention where you want them to place your site’s link and the benefits of linking to you. Website owners wish to link to sites that are of their users interest, so try describing how your site relates to theirs. Don’t write a story out of it, try to fit it within 25 words or less.
• Another important thing is DON’T propose a link trade – If your site is worth for a link, you should be able to get it without a reciprocal link agreement.

Write such letters from a company e-mail address as it will help the webmasters to know you better. Don’t mass-mail. Find out the name of the person you’re writing to, and use it. Finally sign your own name and title. And that’s all is to be done for a good link building letter.