Archive for December, 2008
Content Inventory
In any situation, you have to know what you are working with. The content (the information) is what your site offers to your users. You have to know what you are now offering and decide whether each piece of it is still needed; still accurate; and still written in the right level of detail, the right tone, and the right language for your users.
Technologies of deep linking
The technology behind the World Wide Web, the Hypertext Transfer Protocol (HTTP), does not really make any distinction between “deep” links and any other links – all links are functionally equal. This is intentional; one of the designed purposes of the Web is to permit authors to link to any published document on another site. The possibility of so – called “deep” linking is therefore build into the Web technology of HTTP and URLs by default – while a site can attempt to restrict deep links, to do so requires extra effort. One way to stop deep linking is to configure the web server to check the referring URL using a Rewrite engine
Websites which are built on web technologies such as Adobe Flash and AJAX frequently do not support deep linking. This can solution in usability problems for people visiting such websites. For example, visitors to these websites may be unable to save bookmarks to individual pages or states of the website, web browser forward and back buttons may not work as expected, and use of the browser’s refresh button can return the user to the initial page.
However, this is not a basic limitation of these technologies. Well-known techniques, and libraries such as SWFAddress, now exist that website creators using Flash or AJAX can use to offer deep linking to pages within their sites.
Contextual Link Building
Google love themed, quality and high power links which are pending from contents related to your industry. In contextual links, PR has not much value. We provide quality based on contents!
Contextual interviews differ from a usability test
In a usability test, you usually have all users do the same scenarios, which gives you comparative data from several people trying the same thing.
You can also combine contextual interviewing and usability testing
- During a contextual interview, take scenarios along and combine watching users do their own work in their environments with asking them to try a few of your tasks.
- During a usability test, interview users to find out the sorts of questions, issues, tasks they would do with the site. Let the users do their own tasks. Also have the users do some of your tasks to get data on tasks from all the users.
Usability testing in Web site development today is often informal and is often conducted much like a contextual interview. However, usability testing can range from informal and qualitative to quite formal and quantitative.
Effective ways to construct the links
Use Yahoo and MSN backlink search results (site:www.domain.com) to place valuable link partners, then just make them an offer they can’t refuse. The trick to this is to study each website that you need a link from and use your judgment to determine whether to use either flattery or bribery to get what you want.
Post comments on blogs still if it is using no follow tags. Testing has exposed that certain search engines still count links that have the nofollow tag. Also, this method will generate some extra traffic from avid bloggers.
Make a resource (directory, tool, etc..) that requires reciprocal linking to a site of your option, and offer login access in exchange for links.
Write an article with simple to follow bullet points and a catchy title, and submit it to Digg, Reddit, NewsVine, etc. The title will take the traffic and readers love lists of tips.
When designing a small-medium sized website make a unique sub domain for each of your products and services and link them to each other. Search Engines recognize sub domains as different sites. This is an effective way to get construct links to your new site.
Link Building for SEO Domains
* You have spent money with some SEO software that has created sites that should rank in the engines, but you are lost links to them.
* You are currently using a system that creates many sites and desire to get a return from this
program you now invested in.
* Essentially any domains that have been created by hand or software that is sitting idle and
require getting rankings in search engines.
Pagerank would be the Better sources for inbound links
PageRank is a measure of the significance of a webpage. Google calculates PageRank by evaluating the quantity and worth of websites that link to a particular webpage. A score between zero and ten is awarded separately to each single webpage on a website. When comparing two equally applicable webpages, the page with the higher PageRank would be the better source for an inbound link.
Please note that not all links from a appropriate webpage have the same impact:
- Location on the page matters: To get the most impact from a link, it should be located within the editorial content of the page, rather than in a footer or side menu.
- Exclusivity also matters: To get the most impact from a link, there must be no or few other links within the editorial content of the page; no more than 1 link for every 100 words.
Online Survey
When you conduct an online survey, you have an opportunity to learn many types of information about who the users of your site are, how they use your site, and their opinions about your site. Some information you may want to consider collecting includes:
- Who are the users of your site?
- What do users want to do on your site?
- What information are users looking for?
- Were users able to find the information they were looking for?
- How satisfied are users with your site?
- What experiences have users had with your site or similar sites?
- What do users like best about your site?
- What do users like least about your site?
- What frustrations or issues have users had with your site?
- Do users have any ideas or suggestions for improvements?
Surveys can also be used to allow users to rate or rank the features on your site or provide ideas for future improvements.
Reciprocal Link Building Services
Reciprocal link building is a huge way to get traffic to come to your site and your ranking will increase with the best sites that are pertinent to your website.
Natural linking with reciprocal link building or exchange of link can occur when you have recognized a site with great information, content that is attractive and update your site on a regular basis. This will help others in your category to want to exchange links with you for the added contact in link building.
When exchanging links you will want to look at a small number of good targets to hit for.
Make sure the site is Google and index by main search engines.
Links that are being exchanged by other sites are also applicable to the subject of the website and your site.
Alexa ranking for traffic is high is a good excellence site. This will bring traffic to your site making the popularity to go up in search engines.
For link exchange or reciprocal link building you will desire to find more quality sites then quantity in the link building for reciprocal.
Reciprocal link building is an on going link building process. Webmaster might get your link down to put with another link. Monthly monitoring of where you have place your link is necessary to reciprocal link building. Once your link is taken down you will want to get their link off your link page as this would on provide them ranking with search engines for one way linking and your site loses.
Methods of website Link doping
Link doping refers to the practice and effects of embedding a large amount of gratuitous hyperlinks on a website, in exchange for reciprocal links. Mainly used when describing , link doping usually implies that a person hyperlinks to sites he or she has never visited, in return for a position on the website’s blogroll, for the sole purpose of inflating the apparent popularity of his or her website. Since the search algorithms of many web directories and search engines rely on the number of hyperlinks to a website to decide its importance or influence, link doping can result in a high placement or ranking for the offending website.
Initially used in an essay published in Sobriquet Magazine and link doping has been confused with the related practice of excessive hyperlinking, also known as “link whoring”. While the two phrases may be used interchangeably to explain gratuitous linking, link doping carries the extra connotation of deliberately striving to attain a certain level of success for one’s website without having earned it through hard work.