Importance of page rank in link popularity

PageRank (PR) is a Google tool that expands on the easier link popularity calculation.

* The Gray Bar in the PageRank tool indicates that a web page has not been added to the Google PageRank file, or Google has banned the website.

* PR0 to PR10. PR0 indicates that the web page has been added to the Google database, but it does not yet have any PageRank assigned to it, usually because there are not any PR value pages that link to it at this time.

If one is tracking PageRank from the Google toolbar, then it needs to be understood that the database that stores PageRank values is only updated about once every 3-4 months.

While Google does use links to a web page to determine the web page’s PR value, it is impossible these days to make use of Google to find what links are directed to your pages. Even the Google webmaster tools interface will not explain you all of the links Google is counting towards your own Link Popularity or PR value.

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Increase many direct links with a great variety of PageRank sites

Link exchange campaigns have lost their result. It is common knowledge among SEO firms that for you to rank well in on the internet, websites require to have more direct inbound links than outbound links, getting this ratio right is crucial. Although some SEO agencies still use link exchanges as part of their link building plan, it has finally lost its effect with the most recent Jagger update in Google. All website pages are ranked out of ten in Google. Even though one ‘page rank eight’ link will improve your link popularity score more than ten ‘page rank five’ links, it is very important to acquire a wide variety of page rank links. Even if you had your own team of search engineers constantly looking for ways to stay in front of your competitors with online marketing, our latest discoveries and recommendations should only increase your advantage in the online market place.