Digital Asset Optimization (DAO)

iProspect just now released a study which shows users are responding to the different specialized content types within the search outcomes. Top-level findings shows 36% of search engine users look for “news” results within mixed search results, 31% are clicking “image” results and 17% choose “video” results. When I typed in “Lipitor image” in Google three images appeared, none of them was from Pfizer. I then tried “Plavix image,” again same situation. I lastly tried “Nexium image” the first image was AZ, nice job. You can try this exercise with your brand.

I like to suggest a three part plan to react to consumers who are looking for information and response to that information in their choice.

1. Optimizing your image is an easy task for your SEO shop, so start today.
2. Try to optimize all your digital assets this year.
3. Make a digital asset strategy. What all should we do for creating our digital constituents? Who all are the partners that we need to work to develop and implement the digital asset strategy? Of course I am prejudiced, so I suggest first and foremost that your SEO shop be leveraged here, but I strongly suggest your PR firm, iAgency, CPA, content providers and beyond.

I feel you asking me, what is the ROI of DAO? How I will suggest you think about ROI is we respond to consumers looking information in a plan that they choose. So the response rate will improve in driving more traffic to your site for further assurance and influence, search IS a branding means, and we would develop a deep understanding of what clients are looking for in terms of format of information.

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