Reporting about paid links
Links are a significant signal in PageRank calculations, as they are likely to point to when someone has originated a page useful. Links that are purchased are vast for advertising and traffic reasons, but are not useful for PageRank calculations. Paid links to control results and deceive search engines violates the guidelines.
Now Google providing a paid links reporting form inside Webmaster Tools. To use the form, simply log in and give information on the sites paid links for reason of search engine manipulation. We will evaluate each report we get and use this comment to look up Google algorithms and develop the search results. In some cases Google may also take individual action on sites.
If you are selling links for advertising reason, there are several ways you can assign this, including:
* Adding a rel =”no follow” attribute to the href tag
* Redirecting the links to an in-between page that is blocked from search engines with a robots.txt file
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