Search Engine Optimization and English spell

Recently I was considering keywords used by the visitors to search my website and thought of discussing several issues related to spelling with other people.

I found a lot of people coming to my website are not using the correct spellings while searching in the search engines. It is fact that a huge number of people who use net through out the world do not have good knowledge in English. You may find lot of people of India, China, France, Germany, Russia and several other countries do lack in using correct English spellings.

One more problem is different spellings used by both UK English and International English. While web masters optimize their websites they pick the most commonly used terms and phrases with respect to their websites and they both follow the UK English or International English and optimize the sites accordingly. But for example if you are following UK English, your site may not come up on top ranking for that corresponding International English keyword. Some common examples are Organization and Organization, color and color, Optimization and Optimization etc.

I found many webmasters go after the following techniques to avoid the above problems:-

1. Use the alternative spelling of the keywords in the meta tags.
2. Use all probable variants and misspelled words in the main body.
3. Some people facade the misspelled words that they use the same color of the text as their page color therefore not visible to human but can crawled by search engine bots.

But I feel all the above tricks are no longer useful as Google don’t give much importance to meta tags now a day, no one will like putting misspelled words in the main body and the last one is strongly not suggested as many search engines don’t like this approach and may keep out your website from their index.

So what is the good Approach?

I recommend the following approaches to address the issue:-

1. Use the misspelled words in the Alt tags of your images, because many search engines index the alt tags.
2. Off Page Factors, as doing link building for your website, you could intentionally use the wrong or misspelled words in the anchor text and it would solve your problem to a great extent.

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